Things To Consider When Selecting The Best Email Marketing Software, Services, and Platforms

Email marketing software is a must-have for businesses looking to communicate effectively and personalize their marketing campaigns. It allows you to automate the process of designing and sending emails, so you don't have to spend extra time and hire a team to do it.

With the best email marketing software, you can easily manage, send, and track your emails to customers, suppliers, and partners. In short, it helps you streamline your email communication and marketing efforts, saving you time and resources.

In addition, email marketing service also helps marketers understand customers' behavior and build personalized email campaigns accordingly by tracking each campaign's performance and providing insights.

Primarily, there are three types of email software available.

Marketing automation software helps marketers manage their campaigns and create automated emails. They often have features like segmentation, open rates tracking, personalized emails, or automatically sending follow-ups after an initial outreach has been made.

This tool helps marketers create content by pulling in curated content from sources like Google News or even social media posts and tweets on topics they care about. 

Email templates are one of the most popular features among marketers because they help them create a consistent look and feel for their emails without hiring a designer or using complicated design apps like Adobe Photoshop or Illustrator.

An ideal email marketing software should be easy to use, have reasonable pricing, and offer customizable templates. It should also have more advanced features like seamless integration with other tools, such as CRM or website builders, to automate your content distribution process.

Here are the ten key features of ideal email software:

Top email marketing software offers a wide range of tools with marketing automation capabilities that makes it easy for users to create and send email campaigns. Some key features include automation, scheduling, segmentation, personalization, unlimited contacts, analytics, and more.

They also have features like pre-built templates, custom design options, automated workflows, and more which assist your digital marketing efforts and build customer relationships. On top of that, an email marketing platform should be user-friendly and easy to operate, even for the most novice marketers.

It can be a tedious task to segment your list and send relevant content. The best email marketing platforms provide automated audience segmentation and advanced marketing automation which triggers emails. These features reduce the manual effort required by marketers in creating and sending targeted emails.  

These triggers are commonly based on criteria like geography, interests, or behaviors. It also helps marketers get more relevant and personalized emails without spending too much time on data analysis.

Another feature of top Email marketing software is providing real-time feedback on every campaign. They come with a dashboard that helps manage your campaigns and get feedback. 

These reports include details like- how well each campaign performed and the number of clicks it got from the recipients.

With a good email marketing tool, marketers can send emails to multiple lists at once and track their effectiveness. Emails are sent in bulk, and the software allows marketers via audience segmentation, thereby sending email messages to recipients based on their preferences.

You can also schedule the emails for future delivery and set up rules. This makes it easier for businesses to reach out to their customers and prospects more effectively with low effort.

Email marketing solutions have made integrating your email marketing campaigns easier with other channels such as Facebook and Instagram. This software allows you to create content for these platforms and publish it on your website or social media accounts.

For example, email automation software can send out your posts. Or, you can use template design software to create beautiful visual images or drag and drop images to your posts.

The key is that when you are planning on integrating email marketing into other channels, make sure that the content is relevant and engaging for your audience.

A good Email marketing software must help you track open rates, click rates, and unsubscribes. This is useful for companies that have just launched and need to identify their engagement and what consumers do with their emails.

It is also helpful in improving their future email campaigns by using data they have collected from the previous ones. 

Marketing automation features help us see which subject lines are most effective, what content is most engaging, and what time of day or week has the best response rates.

There are many key features in top email marketing software that you should be aware of. One among these is tracking reports for every campaign, auto-responder tools, and automation tools.

These email marketing services allow you to generate reports that show the performance of your campaign, including opens, click-through rates, unsubscribes, and more. The software also provides a way for you to track the performance of your email campaign throughout its life cycle.

A good email marketing software has a feature that allows you to create custom templates for your email campaigns. This includes creating new templates, customizing existing ones, and adding in-line images and videos.

You can customize the design of your emails by adding images, videos, or other content to expand your reach with personalized messages.

Another key feature of email marketing software is attractive templates with text, images, colors, and more. With these features, a company can brand its templates with something that reflects its brand identity. 

They are also helpful for marketers who want to use email marketing software to change the look of their future campaigns.

A good email marketing software provides the feature to automatically send emails to your target audience. It also features email automation and segmentation, email scheduling and tracking, and deliverability. 

It helps you find out who’s most likely to buy what you sell, so you can send more relevant emails that will have higher conversion rates. This also helps enhance your emails with the right content based on the recipient’s previous actions. 

Email marketing is one of the most effective ways to reach your target audience. It's also great to build relationships with your existing customers, build brand awareness, increase customer loyalty, and drive revenue.

There are lots of email marketing services out there that promise to make it easier for you to send emails. However, choosing the right email tool is crucial for your success. You need an email marketing service that will help you create compelling emails that stand out from the crowd and deliver results for the business!

Some factors should be considered when choosing an email tool to suit your business needs, such as:

What type of emails do you want to send? - What types of clients do you want this tool to work with? - Is this going to be used in-house or externally? Etc. 

A common question that comes up in choosing the right email marketing service is whether you should use an email tool that’s designed for a large company or one that’s specifically made for small businesses. The answer to this question depends on your requirements and the features you need.

If you are a small business with a limited budget, it is best to stick with a smaller, more affordable tool and use it only if your company needs it. If you are looking for something more scalable, then a sophisticated tool might be better suited to your needs.

If you have a large number of employees, then you should invest in more expensive and comprehensive software that provides features like segmentation, campaign management, and automation.

If you have a small team or just one person running your business, a cheaper option might be better suited for your needs.

Email marketing is one of the best ways to build relationships with your customers and stay in touch with them. Your budget is the most important factor when choosing an email tool. There are many options on the market, but it's important to know what you can afford.

Budgeting helps determine how much money you'll spend on your email marketing software, whether it's monthly or annually.

Some tools may cost more than others but offer more features, so the decision ultimately comes down to what's most important for your business in terms of price versus functionality.

If your budget is tight and you can’t afford email marketing software, then there are other ways to get started, like social media marketing or content marketing. 

Some of the best email marketing software like MailChimp, Campaign Monitor, and Mad Mimi are so popular as they provide affordable solutions for people who need to market their business or brand.

Some of these tools are free, while others come with a price tag that is still affordable - they might not be as cheap as some of the other options, but they are still worth it because they come with features that can make your life easier.

There are a number of email marketing services that you can use, but not all of them are suitable for every industry. 

One of the most important steps in choosing the right email marketing tool is identifying your industry. This can be done by looking at your competitors in your or by asking yourself what type of customer you are trying to reach with emails.

Once you have identified your industry, it's time to evaluate the different tools available in that specific market.

This will also help narrow down your options and determine what features you need from a particular email tool. Some common goals include generating leads, getting customers, or just reaching out to prospects for information about their company or product.

After figuring out what you need from an email tool, it’s time to figure out which features are important for that particular goal and how much importance those features have on the success of that goal.

For example, if you have a large company with many employees who need to reach out to new clients, then an email marketing tool like HubSpot would be ideal.

If you have a smaller company with fewer employees that needs to focus on getting leads and nurturing relationships with existing clients, then a service like MailChimp might be better suited for your needs.

The following email marketing tools have been specifically designed for various industries:

Mailchimp - A popular tool many businesses use in B2B industries, such as software development, web design, and advertising agencies.

ConvertKit - A popular tool used by many businesses in B2C industries, such as online courses, online retail stores, and digital marketing agencies.

Active Campaign - A popular tool used by many businesses in B2B industries such as advertising agencies, digital.

Knowing your target audience is the first step to choosing the right email tool. It is important that you know what type of content your audience likes and how they respond to emails.

You can find out this information by conducting an email survey or conducting persona-based research.

Once you have determined your target audience, it’s time to start looking for a tool that will fit their needs and preferences.

Consider what type of email marketing you want to do. There are two options: Email Marketing Automation (EMA) or Email Marketing Services (EMS).

Both have their pros and cons. For example, EMA can send more personalized emails than EMS, but it requires a lot more time and effort from the company. 

On the other hand, sending personalized emails through EMS requires a lot less time and effort from the company. 

The key thing to consider is whether you want to send out a mass email or personalize your emails with an individualized message. If you want to send out a mass email, it will be best to use a tool that allows you to create templates that can be customized and sent out at scale. 

On the other hand, if you want to personalize your emails, then it would be best to use a tool that allows you to create personalized templates with individual messages.

Email marketing is one of the most effective ways to reach out to your target audience. However, it is not easy to manage thousands of emails on a daily basis. It can be time-consuming and frustrating for you as well as your team members.

There are several email service providers that you can use to receive emails from your customers and prospects and manage them easily. Some of them include Mailchimp, Aweber, and Campaign Monitor.

All these tools have different features that make it easy for you to manage and respond to your email campaigns. You can also get an overview of all the messages in a single inbox, which makes it easier for you to see what is happening with each campaign.

Here, we have listed some of the best email software to help you receive emails from your customers more efficiently.

Email marketing is an effective way to deliver information to your customers and prospects. It also allows you to contact them when they are most likely to be receptive.

However, you need the right email tool that will help you curate such emails and help reach your target audience to deliver your message effectively. 

Many types of emails are sent to a customer or prospect, like welcome emails, thank-you messages, newsletters, transactional emails, etc. Here are some of them:

These are sent when a customer signs up for your product or service. They usually have a special offer or discount for new members and encourage them to purchase more goods or services from you in the future. 

The thank-you email is the perfect way to connect with someone and make sure that they know how much you appreciate their contribution. People usually send a thank-you email after they have completed a project or task. Some people even send them after their first contact with the customer.

However, the best time to send one is when the person has made an exceptional purchase and it's been over a month since the initial contact. This is because people are more likely to respond well if they feel like they haven't been forgotten about, which is why it's best not to send one too soon, as it may come across as unprofessional or too personal.

This email aims to thank your customers for their purchase and build a long-term relationship with them. A well-written thank-you email can be an effective way to generate leads and increase sales.

Email newsletters have been around for a long time and have become one of the most essential marketing tools. They are the best way to build relationships with customers, clients, and partners.

They usually provide valuable information and updates on the latest happenings in your industry. It helps build relationships with your audience and drive traffic back to your website.

It is also an effective way to keep your brand in front of your target audience. A newsletter can be sent out regularly or when something significant happens in your industry.

Emails are an important part of your marketing strategy, and email software can help you manage your email campaigns. There are many features to look for in an email marketing tool to ensure that it is the right fit for your business.

The most important features to consider are the following:

The user interface of the email tool should be easy to use and intuitive. It should also be easy for users to set up campaigns, send emails, and track analytics.

You want a tool with various customizable templates that will allow you to easily create professional emails without hiring a designer. This will save you time and money in the long run.

When using email software, it is essential to know what works best for you so that you can adjust accordingly. Tracking analytics helps you see which emails perform better than others so that you can focus on those messages in future campaigns.

Ultimately the features you need in an email marketing tool depend on your business needs. 

For example, if you want to send personalized emails, you need to look for a tool with personalized options like segmentation and dynamic content.

OR

If you are looking for email marketing providers that help manage your email campaigns, then you should look for automation options like scheduling and campaign management.

If you want to ensure all of your emails are compliant with GDPR, then it is vital that the email software has GDPR compliance features like consent forms and opt-in boxes.

Email software tools come in all shapes and sizes, from free to paid options. Some are easy to use, while others require a lot of time and effort to learn.

Some software providers offer support only when you have purchased a package, while others offer support without additional costs.

You should consider what kind of support you need before deciding the best email marketing services to use.

If you need help with your account, then it would be better to choose a tool that offers 24/7 customer service along with designing email templates and templates for social media platforms like Facebook and Twitter.

Choosing the right email marketing tool is an important decision, as it will affect the success of your email campaigns, So you need to consider what you want to use it for: Are you looking for a tool for personal or professional use?

Do you want to send emails at scale or just a few? What features do you need from the tool?

If you are looking for personal email software, check out MailChimp or Aweber. If you are looking for a professional one, check out ActiveCampaign or Campaign Monitor.

There are professional and more advanced email marketing platforms, HubSpot, offering various features tailored toward digital marketers and startups.

They also offer plans starting at $99/month, providing unlimited data storage and integrations with other tools like Google Analytics, Facebook Ads Manager, etc.

Before choosing one, consider what you want to use your email marketing tool for. If you're just starting a business and don't have any clients, investing in an inexpensive tool might not make sense until you know how well it will work for your business.

You need to choose the right tool based on your needs and preferences. There are two types of email marketing tools - transactional and promotional. 

In transactional email marketing, you send emails to your subscribers, whereas in promotional email marketing, you send emails only when you have something new to share with your subscribers.

The frequency at which you want to send emails should be the deciding factor when choosing a tool.

Some marketers might want to use their tool more often than others because they want their subscribers to feel special by getting updates from them frequently.

On the other hand, some marketers might not want their subscribers to feel overwhelmed because they use the software -less often than others.

With this in mind, you can choose three types of tools: Transactional, Content-driven, or Lead-generation tools.

Transactional Email marketing tools can help you improve your email marketing strategy by automating the email process. They can also help segment your audience, ensuring that you send only relevant content to them.

These email tools allow you to send emails based on specific triggers like a purchase, lead, or signup. This also helps you create personalized customer experiences and improve customer retention rates.

The use of transactional email marketing tools also helps you send emails that are personalized and relevant to your prospects and customers.

Content-driven email marketing tools are the latest trend in the email marketing industry. They help marketers create and send more personalized and relevant emails.

Content-driven tools allow marketers to personalize their emails with their recipients’ interests, locations, and demographics. This helps them to increase the response rate of their emails by up to 80%.

Companies like MailChimp and Campaign Monitor have integrated content-driven email marketing into their product offerings. These companies offer a range of content-driven options for businesses of all sizes.

Lead-generation, marketing tools are the best way to get in touch with potential customers. They can be used for both B2B and B2C businesses.

The main advantage of using lead-generation marketing tools is that it helps business owners increase their sales without spending much money on advertising. They also help business owners avoid having to do the work themselves, which is time-consuming and can lead to mistakes.

However, these lead-generation tools are not just limited to creating emails. They can also be used for other things like scheduling follow-ups, creating landing pages, and sending out newsletters.

The company “InboxDollars” has been using lead-generation marketing tools since 2014, and they have seen massive success with their campaigns. They use these tools because it helps them engage with their audience and create an enjoyable experience for them and their customers.

The type of data you need to collect from your users depends on what you are looking for. You might want to collect data such as demographics, interests, and behavior if you are a marketer.

However, a survey will be more helpful if your company is in the hospitality industry and needs to know how guests feel about their stay at your hotel.

OR

You might be interested in collecting information such as demographics, interests, or behavior patterns to help you target potential customers more effectively or personalize content for each user.

Here are some examples:

You need a tool that enables you to extract this data and send target emails to your customers. 

Email automation is a powerful feature for any tool and can help you save time and increase productivity. But it’s not a one-size-fits-all solution. Some businesses need a tool that can automate only certain parts of the process.

In contrast, others may want to use email automation to improve their overall customer experience.

Businesses that need email automation for specific tasks will want to find email software tools with the right features and functions.

For example, email software may be able to send out personalized emails based on user data or send out emails in batches when triggered by time or location.

Email automation tools have many benefits, such as improved customer experience, increased sales, and reduced costs from human error. Marketers can also use email automation - from sending birthday cards and newsletters to sending automated follow-up emails after an initial outreach email.

Marketers must understand the different types of content they need for email automation - from transactional emails to nurturing messages.

However, email automation is not always the best solution for your business. It might not be the right fit if you are a startup with limited resources or if you want to maintain control over your email marketing strategy. 

There are many email marketing tools out there, but not all of them provide integrations with other systems like CRM and ERP software.

It is important to know the features of an email marketing tool before you choose one. With this, you can ensure that it works well with your workflow, and you will be able to get the most out of your email campaigns through seamless integration with other systems like CRM and ERP software.

It also helps in the automation process of sending emails and handling other customer social media campaigns.

This integration will help improve the customer experience by providing better customer service. It will also help businesses improve their ROI by connecting with more prospects through email marketing tools.

While some email tools are compatible with social media platforms, it is important to choose a tool that is integrated with the most popular platforms. Otherwise, you will have to switch between different platforms to post, which can be time-consuming and difficult.

This will allow you to reach more people and increase your ROI on the platform that you are already using.

This integration allows you to send emails straight from Facebook, Twitter, etc., which will be sent to your inbox and sent out as social media posts on these platforms. You can use one email address for all your marketing needs!

It helps marketers create more engaging content for their customers and increase the chances of engagement with the content. It also helps them ensure that their emails are delivered to the right audience and in a suitable format.

The integration allows more effortless engagement between two different types of communication channels and also helps in increasing brand awareness and customer retention.

Additionally, integrating email into social networking platforms allows for better automation and increases productivity for the user, which helps them to focus on other tasks that are more important for their business.

Email is the most common form of communication in the workplace. Everyone has to send and receive emails every day. For this reason, email tools are a necessity for a company. The question is, what email tool should you choose?

The answer depends on how good your company’s reputation and customer support service.

It's essential to choose the best email marketing services with a good reputation and customer support service because it will help you reach out to more people and increase sales.

You can check the company’s reputation by doing some research on its website or social media platforms. You can also look at their reviews on websites like Trustpilot, G2 Crowd, and others. If you are not satisfied with the reviews, you can look for an alternative service provider.

There are many email marketing platforms available in the market. However, not all of them are perfect for everyone. Some email marketing platforms may be too expensive, while some may be too difficult to use.

Let’s discuss some of the best email marketing platforms available on the market.

Mailchimp is a popular email marketing platform that helps businesses send their customers newsletters, emails, and other marketing messages. It also has integrations with other tools that can help you automate your workflow and make your life easier.

It has a wide range of features and integrations with other tools like Slack, Shopify, and HubSpot. 

With the help of Mailchimp, it’s easy to manage all your campaigns in one place.

It also provides features to help you grow your business, such as MailChimp for Sales. This tool allows you to create templates for sales pitches, automate follow-ups and integrate with other third-party software.

It also has a user-friendly interface that allows businesses to create and send emails without hassle. Here are some features that MailChimp offers, in a nutshell. 

Constant Contact is one of the best email marketing software available. It has a user-friendly interface and can be set up in minutes. This email marketing software is widely used by small businesses and large companies alike because it is easy to use, affordable, and effective.

It also allows you to send emails to different segments of your audience, such as customers or prospects. 

Constant Contact allows you to create custom templates for your own use and track your open rates with their reporting tools.

The best part about Constant Contact is that it integrates with all other major email marketing platforms, like Mailchimp and AWeber, so you can easily switch between them if you have more than one account.

Since Constant Contact is so popular, there are many different tools in it for those who want to use it. Some use Constant Contact for its email marketing capabilities, while others use it for its social media integration and web-to-email capabilities.

For example, it lets you create beautiful newsletters that are designed using the latest technology in HTML5 and CSS3. It also has a ton of integrations with other platforms like Facebook and Twitter, so you can make it easy for people to share your content with their friends on social media.

SendGrid is one of the most popular email platforms because it offers many features that help you grow your business. It includes marketing automation, mobile apps, analytics, and more - all at a low cost.

Sendgrid has been around since 2006 and has been a leader in the email marketing space ever since. It provides SMTP servers for businesses to send emails from their own domain name or from Sendgrid’s mail servers.

They have over 1 million paying customers and have helped companies like Starbucks, Microsoft, GEICO, and others more successful with their email marketing campaigns.

The company also offers email templates that are designed by professional copywriters that can be used as a starting point in crafting emails at scale. They have also partnered with Hubspot to offer their customers access to Hubspot’s customer relationship management platform, which helps them grow their business through personalization and segmentation.

The Sendgrid features in a nutshell:

Campaign Monitor is a popular email marketing tool that has been used by many businesses. It is an easy-to-use email marketing platform that allows you to create and send beautiful emails with the help of a drag-and-drop editor.

It helps you to manage your email campaigns, schedule them, and track their performance. It has a drag-and-drop editor with over 100 templates that are designed by professionals in the industry.

Campaign Monitor is also extremely affordable, as it offers a free plan for up to 2,000 subscribers and up to 10 emails per day. It also provides features like A/B testing, automation, personalization, segmentation, triggered emails, and more!

The user-friendly interface makes it easy to learn. It supports multiple email clients, including Gmail, Outlook, and Outlook on the web. Campaign Monitor also includes some unique features like automated follow-up sequences and drip emails that are helpful for lead nurturing campaigns.

However, it doesn’t offer as many features as Aweber or Mailchimp does. For example, it doesn’t allow you to send personalized emails or track open rates like those two do. On the other hand, its interface is much easier to navigate, and its templates are more attractive than those of the other two options.

Aweber is one of the best email marketing tools. It is a platform that helps marketers get their emails out to their subscribers effectively.

It has been around for more than 15 years and has been continually evolving to meet the needs of its users. Aweber’s features include email templates, automation, segmentation, and much more.

The best part about Aweber is that it offers a free trial so you can test out how it can help your business before you buy anything.

It is one of the world's most popular email marketing services because they offer an easy-to-use interface and powerful features like automation, segmentation, and templates. The free trial allows you to test out how they can help your business before buying anything!

Aweber offers great customer service as well as 24/7 customer support to its users, so they never have to worry about anything related to their account or subscription plan.

The main features of this email service include:-

Drip is a popular email tool that helps you to create engaging emails and newsletters.

You can create content for your website or blog on the go. It also helps you to manage your email lists, schedule emails, and track opens and clicks.

This helps you grow your list, build relationships with your subscribers, and create content that is relevant to your audience.

Drip makes it easy for you to send automated emails at scale. It does not require any coding knowledge or experience. You can easily create drip campaigns for your email list with its drag-and-drop interface.

It also offers many features, such as the ability to segment your audience, send messages in the right tone, and automate follow-up sequences. With Drip, you can focus on building relationships with your subscribers instead of worrying about sending out emails manually or playing around with complicated automation scripts.

Plus, it sends friendly reminders to subscribers who haven’t opened an email in a while to keep the momentum going.

Drip also has an in-built content builder that allows for the easy creation of drip sequences or drip campaigns with just a few clicks! Plus, it generates custom content based on subscriber interests to maximize engagement with each audience segment. The best part? It's free to use!

ActiveCampaign is one of the most popular email marketing tools. It is used by many companies for their email marketing campaigns. It has a user-friendly interface and provides a wide range of features to help marketers with their campaigns.

The company also provides a variety of integrations for Activecampaign, including MailChimp, Aweber, GetResponse, and Drip. This allows marketers to use Activecampaign as their primary tool and integrate it with other platforms if needed. You can also add your own custom HTML code in order to make your emails look more professional.

Another great feature of Activecampaign is the ability to track open rates, clicks, and unsubscribes so you know what's working and what isn't.

Some of the best features in Activecampaign include:

HubSpot is one of the most popular email software with a lot of features that make it easier for marketers to manage their emails. The best part about HubSpot marketing hub is its flexibility and its ability to be used on any platform.

It is one of the simplest and most effective tools out there. It’s a tool that can be used by anyone in any industry, whether you are an expert or not. It’s also a great way to keep track of your campaigns and make sure they are running smoothly.

It helps them to create and send emails, track results, and automate workflows. Hubspot also offers a free plan which allows users to send up to 100 emails per month without any limitations on the number of subscribers or open rates.

The best part about Hubspot is that it's a platform- not just a tool or service, so it can be used by anyone in your company who needs help with email marketing. They also offer integration with other popular platforms like Facebook, Twitter, Instagram , and LinkedIn.

Some of the other features that Hubspot offers are 

Getresponse is one of the most popular email marketing tools in the market today. It offers many features like email templates, automated emails, templates, analytics, and integrations with other services like Salesforce and Google Analytics.

It is a great choice for small businesses who want to start an email marketing campaign without going through the hassle of setting up their own email server or dealing with spam filters and other technicalities.

It also has features like autoresponders that can help you automate your email campaigns and deliver content based on user behavior.

Getresponse is one of the best email marketing tools out there for small businesses to large enterprises. It’s easy to use and comes with an intuitive interface that makes it easier for marketers to manage their campaigns.

The tool offers a variety of features for email marketing, including the ability to create, send, and track email campaigns.

It also includes a built-in CRM system that allows you to manage your contacts and make sure that they are receiving your emails on time. 

Getresponse also has integrations with other popular tools, such as Google Analytics and HubSpot, so you can easily monitor your campaign performance in real time.

Inmail is a marketing tool for sending personalized, targeted email campaigns. It helps you to create and send personalized emails that can target specific audiences and generate leads.

Key features include personalizing your emails with the recipient’s name, email address, or even their website URL. You can segment your list by industry, location, and interests - giving you the ability to target specific audiences.

Inmail lets you schedule your campaigns for later dates or when a certain event occurs - like when your audience is more likely to be online.

It is a great tool for anyone who needs to create an email marketing campaign for their business or send emails to their customers. It provides templates and content suggestions that are easy to use and can be customized as per your needs.

Inmail also has a variety of tools, like the analytics tool that helps you track your email campaign’s performance.