Video Email Marketing: The Future of Digital Marketing

Adding videos to your emails is a great email marketing strategy to engage your email subscribers and get your message across in a more engaging and visual way.

Not only that but also video content in emails can also help improve your open and click-through rates. In fact, one study found that adding a video to an email increased click-through rates by over 100%!

So, if you’re looking for a way to make your email marketing more effective, then consider using videos in your marketing emails.

In this blog post, we’ll show you how to use video in email marketing, as well as some email marketing tips on creating effective videos in email marketing that will engage your subscribers.

What Is Video Email Marketing?

Video email marketing is a new and exciting way to connect with your customers and prospects. By including a video content in your email, you can add a personal touch that can be engaging and informative.

Examples of Video Email Marketing

There are many different ways to use video in email marketing, but some common uses include:

1. Using video as an introduction

You can use video email campaign to introduce yourself or your company to your recipients. This is a great way to make a connection with them before you even start talking about your product or service.

2. Giving a tour

If you offer products or services that require some explanation, consider using video to give your recipients a tour. This can be an effective way to show off what you have to offer without bombarding them with too much information at once.

3. Sharing customer testimonials

Video testimonials are always powerful, but they can be even more impactful when they're delivered via video. This is because potential customers can see and hear the enthusiasm of your current customers, which can be very persuasive.

4. Sending special offers

Everyone loves a good deal, so why not include promotional videos in your email marketing campaigns sharing some special offers? This is a great way to increase engagement and conversions.

5. Announcements

Have some big news to share? Consider using video email marketing to make your announcement. This can be a great way to generate excitement and get people talking about your brand.

Video email marketing can be a great way to connect with your customers and prospects in a more personal and engaging way. If you're not sure where to start, consider using one of the ideas above.

Why Use Video in Email Marketing?

The use of video in email marketing can be extremely beneficial to your business. Not only does it allow you to show your personality and build trust with your audience, but it also allows you to share important information in a concise and visually appealing way.

When used correctly, video can be a powerful tool that helps you stand out in a crowded inbox and increase your click-through rate. Not to mention, it can also help you boost your open rates and keep people engaged with your brand.

Benefits of Video Emails

Video emails are a great way to connect with your audience and communicate your message in a more engaging way.

Here are some benefits of using video emails in your marketing:

1. Increase open rates: including a video in your email can increase your open rates by up to 5x.

2. Boost click-through rates: viewers who watch a video are more likely to click through to your website or landing page.

3. Enhance engagement: video is a more engaging medium than text, so including one in your email can help keep your readers interested and engaged.

4. Drive conversions: including a video in an email can increase conversion rates by up to --%.

5. Stand out in the inbox: with so many emails vying for attention, adding a video can help yours stand out from the crowd and get noticed.

How to Create Video Email Content

Now that you know the benefits of using video in your emails, let’s take a look at how you can create videos.

Follow these steps to create professional video emails:

1. Write a script

Before you start filming, it’s important to write a script. This will help ensure that your video is clear and concise, and that you cover all the important points you want to make.

2. Choose your visuals

Once you have your script, it’s time to start thinking about the visuals you want to include in your video. This could be anything from screenshots or screen recordings to footage from your webcam or smartphone camera.

3. Record your video

Now it’s time to start recording your video. If you’re using a webcam or smartphone camera, make sure the lighting is good and that the background is clean and clutter-free.

4. Edit your video

Once you’ve recorded your full video, it’s time to edit it. This could involve trimming out any mistakes or dead space, adding transitions or captions, or even inserting graphics or music.

5. Add your video to your email

Once you’re happy with your video, it’s time to add it to your email. You can do this by adding embedded video file into the body of your email, or by including a video's url that is hosted on a third-party site like YouTube or Vimeo.

You can also use email marketing tools to help you design your emails.

Remember, when creating a video email, it’s important to keep your audience and goals in mind. Think about what you want to achieve with your video and make sure that everything from the visuals to the audio is in line with that goal.

Creative Video Email Marketing Ideas

Here are a few creative video email marketing ideas that you might consider using:

1. Behind-the-scenes videos: Create a video that gives your viewers a sneak peek behind the scenes of your business. This could include footage of your office, warehouse, or manufacturing process, or even interviews with your team members.

2. Product demonstrations: Use video to show off your products and demonstrate how they work. This can be a great way to showcase the features and benefits of your products, and can be especially effective for complex or technical products.

3. Customer testimonials: Include video testimonials from satisfied customers in your email marketing campaigns. This can be a powerful way to build trust and credibility with your audience, and can help to encourage more sales.

4. Interactive video: Use video to engage your audience and encourage them to take action. This could include a quiz or survey embedded in the video, or a call-to-action that prompts viewers to click through to your website or sign up for your email list.

5. Educational content: Create educational or instructional videos that teach your audience something new or useful. This could include tips, tricks, how to video or best practices related to your industry, or simply interesting information about your business or products.

Tips and Best Practices for Using Video in Email Marketing

Email marketing is a great way to connect with customers and promote your brand. However, it can be difficult to stand out in a crowded inbox.

Adding video to your emails can help you capture attention and get your message across more effectively.

Here are some tips for using video in email marketing:

1. Keep it short and to the point

The best email videos are short and to the point. Aim for 30 seconds or less. This will help keep people’s attention focused on your message.

2. Make it relevant

Your video messages should be relevant to the rest of your email content. It should also be tailored to your target audience. Consider what would interest them and make sure your video delivers on that promise.

3. Use a compelling thumbnail image

People are more likely to watch a video if they’re intrigued by the thumbnail image. Choose an image that’s colorful and eye-catching, or that shows someone doing something interesting. Avoid using generic images like a company logo or headshot.

4. Use an engaging subject line

Your subject lines should entice people to open your email and watch the video inside. Be creative and use language that piques curiosity. For example, “See what happens when…” or “You won’t believe what happened next…”

5. Host your video on a reputable platform

Don’t host your video on a random website or on your own server. Use a reputable video hosting platform like YouTube or Vimeo. This will ensure that your video is accessible and plays correctly for all users.

6. Include a call to action

Your video should have a clear call to action (CTA). This could be something like “Visit our website to learn more” or “Watch now to see the full story.” Make it easy for people to take the next step by including a link to your website or landing page.

7. Test, test, and test

Before you send your email, test it out on multiple devices and email platforms. This will help ensure that your video looks and sounds great for all users.

How to Embed Videos in Email?

Email is one of the most popular platforms for marketing, with billions of messages sent every day. And while video is a great way to get your message across, it can be tricky to know how to embed video in email.

Luckily, there are a few different ways to do it. Here are some tips on how to embed video in email:

1. Use an email service that support embedded videos.

Some email services, like Gmail and Yahoo Mail, support video playback natively. This means you can simply attach your video file to your email and it will play automatically when the recipient opens the message.

2. Use a video marketing hosting service.

If your email service doesn't support video playback, you can use a video hosting service like YouTube or Vimeo. To do this, upload your video to the service and then copy and paste the embed code into your email message.

If you're worried about potential problems with sending large files or with videos not playing correctly, you can simply send a video link instead of embedding it directly into the email. The recipient can then click on the link and watch the video in their browser window.

With these tips, you should be able to embed video in email without any problems. Just remember to keep your subject line effective and to test your email before you send it out to your entire list.

Case Studies of Successful Video Email Campaigns

Email is one of the most popular forms of communication, and video is one of the most popular types of content. So it makes sense that combining the two would create a powerful marketing tool. And that's exactly what video email marketing is.

To help you get started, we've put together some examples of successful video email campaigns from a variety of brands.

These campaigns should give you some inspiration for your own video email marketing efforts.

1. Apple - The iPhone 8 Launch Campaign

Apple is no stranger to using video in its marketing efforts, and its launch campaign for the iPhone 6s was no exception.

The company sent out a series of email videos featuring various celebrities using the new phone.

Each video showcased a different feature of the phone, and ended with a call-to-action to visit Apple's website to learn more or pre-order the new device.

2. Warby Parker - The Home Try-On Program

Warby Parker, an online retailer specializing in prescription eyewear, offers a home try-on program that allows customers to order up to five pairs  finish. The videos were highly effective in driving awareness and sign-ups for the program.

3. Birchbox - The Monthly Subscription Box

Birchbox is a monthly subscription service that delivers personalized beauty and grooming samples to its members.

To promote its service, Birchbox created a series of email videos showcasing the unboxing experience and highlighting some of the products that were included in recent boxes.

The videos were highly effective in driving awareness and sign-ups for the service.

4. Starbucks - The Holiday Red Cup Campaign

Starbucks is no stranger to using video in its marketing efforts, and its holiday red cup campaign was no exception.

The coffee chain sent out a series of email videos featuring people sharing their holiday traditions, along with a call-to-action to visit Starbucks' website to learn more about the company's holiday offerings.

5. Google - The Chromebook Campaign

Google launched a video email marketing campaign to promote its Chromebook laptops. The campaign included a series of email videos showcasing the various features of the laptops, as well as a call-to-action to visit Google's website to learn more or purchase a Chromebook.

The videos were highly effective in driving awareness and sales team was quickly able to sell off the laptops.

6. Nissan - The Rogue SUV

Nissan sent out a series of email videos featuring the features and benefits of its new Rogue SUV. The videos were highly effective in driving awareness and sales of the vehicle. 

7. Nike - The #JustDoIt Campaign

Nike launched a video email marketing campaign to promote its #JustDoIt hashtag. The campaign included a series of email videos featuring people doing amazing things, with a call-to-action to visit Nike's website to learn more about the company and its products.

The videos were highly effective in driving awareness and engagement with the Nike brand.

8. Adobe - The Creative Cloud Campaign

Adobe launched a video email marketing campaign to promote its Creative Cloud subscription service.

The campaign included a series of email videos showcasing the various features of the service, as well as a call-to-action to visit Adobe's website to learn more or sign up for a free trial. The videos were highly effective in driving awareness and sign-ups for the service

9. BMW - The BMW i3 Launch Campaign

BMW launched a video email marketing campaign to promote its new BMW i3 electric car.

The campaign included a series of email videos showcasing the various features of the car, as well as a call-to-action to visit BMW's website to learn more or schedule a test drive. The videos were highly effective in driving awareness and interest in the new car.

10. Delta Air Lines - The #TakeOffwithDelta Campaign

Delta Air Lines launched a video email marketing campaign to promote its #TakeOffwithDelta hashtag.

The campaign included a series of email videos featuring people taking off on Delta flights to various destinations, with a call-to-action to visit Delta's website to learn more about the company and its products. The videos were highly effective in driving awareness and engagement with the Delta brand.

11. GoPro- Hero4 Cameras

GoPro launched a video email marketing campaign to promote its Hero4 cameras. The campaign included a series of email videos showcasing the various features of the cameras, as well as a call-to-action to visit GoPro's website to learn more or purchase a camera. The videos were highly effective in driving awareness and sales of the cameras.

Conclusion

Videos are a powerful marketing tool that can help you connect with your audience, build rapport and trust, and boost conversions.

If used correctly, videos can be a valuable addition to your email marketing strategy.

However, it's important to keep in mind that not all videos are created equal — some types of videos are more effective than others when it comes to email marketing.

When choosing a video for your email marketing campaign, be sure to consider the following factors: length, format, topic, and call-to-action.