Are you ready to dominate the search engine rankings in 2023?
Our complete Search Engine Optimization (SEO) basics Checklist for 2023 is here to guide you through the latest and greatest SEO strategies to ensure your website is at the top of the search engine results.
From keyword research to off-page tactics, this complete SEO checklist has got you covered.
So buckle up and let's get started on your SEO journey to the top!
On-page optimization is the foundation of any successful SEO strategy. It's all about making sure your website is technically sound and user-friendly, so search engines can easily understand what your website is about and why it's relevant to users.
Our On-page SEO Checklist will take you through the essential elements you need to focus on to ensure your website is optimized for both search engines and users.
Let's dive in and see what you need to do to make sure your website is on the right track for SEO success in 2023.
This is crucial in determining the keywords and phrases that you should be targeting. For example, if you're a local bakery, your target audience would be people looking for baked goods in your area and their search intent would be to find baked goods. Make sure to write content that can match the search intent of the user.
There are many keyword research tools available, such as Ahrefs, Google Adwords Keyword Planner, and SEMrush, that can help you with keyword research.
While you're doing keyword research, you should analyze the competition for each one. This will give you an idea of how difficult it will be to rank for that keyword. Pro tip: SEMrush and Ahrefs do a great job at analyzing the keyword difficulty.
Not all keywords are created equal. Some will have higher search volume, but lower relevance. Others will have a lower search volume, but higher relevance. You should prioritize your keywords based on which ones will give you the best return on investment.
Long-tail keywords are more specific, conversational phrases that are more likely to convert.
For example, "gluten-free bakery near me" is a long-tail keyword, while "bakery" is a short-tail keyword. Again, use SEO tools such as google ads keyword planner, Ahrefs, SEMrush, etc. to find these keywords.
Once you are done with keyword research, group semantically related keywords using a Silo structure or Hub and Spoke model for SEO. This will help you organize your website's content in a way that makes sense to both search engines and users.
This will help you create content that is relevant, interesting, and engaging.
A content calendar is a tool that helps you plan and organize your content creation and publishing schedule. It is a visual representation of the content you plan to create and publish over a specific period of time. It helps to ensure that you are consistently creating and publishing valuable and relevant content, while also allowing you to identify gaps in your content strategy.
Blog posts are a great way to provide in-depth information on a topic, while videos and infographics can be used to explain complex concepts or data in a more engaging and visually appealing way.
These keywords and phrases help search engines understand the topic and relevance of your content. However, it's important not to stuff your content with keywords, as this can harm your website's SEO.
Search engines can detect when keywords are used unnaturally and may penalize your website for it. Instead, use keywords and phrases in a natural and organic way, including in the title tags, headings, meta descriptions, and throughout the body text.
H1 tags are used to indicate the main heading of a page, and search engines use these tags to understand the structure of your content.
By using only one H1 tag per page, you can ensure that the main topic of the page is clearly indicated to search engines.
Long-tail keywords are more specific, conversational phrases that are less competitive and more likely to convert. For example, a long-tail keyword could be "best vegan restaurant in New York City", while a short-tail keyword could be "vegan restaurant".
Targeting long-tail keywords can be a valuable addition to your SEO strategy, as they can drive targeted traffic to your website and improve the chances of conversion.
Short-tail keywords, on the other hand, tend to be more competitive and less likely to convert, but including them in your strategy can help you to rank for more general searches that are relevant to your business.
Adding keywords in title tags and meta descriptions can boost your rankings. Remember to use 60-65 characters in your title tags and 100-150 characters in your meta descriptions. The key is to place keywords naturally so it doesn't count as keyword stuffing.
Large, high-resolution images can slow down your website and negatively impact your SEO. By compressing your images and using descriptive file names, you can reduce the file size and make it easier for search engines to understand the content of your images. For example, instead of using a file name like "IMG001.jpg", use a file name like "chocolate-cake.jpg".
Alt text, or alternative text, is used to describe the content of an image to search engines and users who are visually impaired. By including alt text on all images, you can help search engines understand the content of your images and improve your SEO.
Internal links refer to the links that you use to connect different pages within your website. Internal links can help search engines understand the site structure and improve your SEO. For example, you can link to your "About Us" page from your homepage and your "Contact Us" page from your "About Us" page.
Search engines favor content that is easy to read and understand. By using short paragraphs, headings, and bullet points, you can make your content more readable and user-friendly.
External links refer to the links that you use to connect to other websites. By including external links to high-quality websites, you can show search engines that your website is authoritative and trustworthy.
A sitemap is a file that lists all of the pages on your website and helps search engines understand your site structure. By creating an XML sitemap and submitting it to search engines, you can improve your SEO.
Structured data is a type of code that you can use to mark up different types of content on your website, such as products, reviews, and events. By using structured data, you can help search engines understand the information on your website and improve your SEO.
Search engines favor websites that load quickly and provide a good user experience. By optimizing your site speed, you can improve your SEO.
Social media sharing buttons are buttons that allow visitors to share your content on different social media platforms. By including social media sharing buttons on your website, you can encourage visitors to share your content.
By monitoring your website's analytics, you can track your progress and identify areas for improvement. This will help you make data-driven decisions and improve your SEO.
Mobile responsiveness refers to a website's ability to adapt to different screen sizes and devices. By using a mobile-responsive design, you can ensure that your website looks great on all devices.
Keyword-rich URLs are URLs that include the keywords that you're targeting.
Canonical tags are used to indicate the original source of content that appears on multiple pages or websites. By using canonical tags, you can avoid duplicate content issues and improve your SEO.
Rich snippets are used to provide additional information about a webpage, such as reviews, prices, or events. By using rich snippets, you can make your website's listing stand out in google search results.
The noindex tag is used to indicate that crawls should not index your website. By using the noindex tag, you can prevent sensitive pages from appearing in search results.
The nofollow tag is used to indicate that a link should not be followed by search engines. By using the nofollow tag, you can control the flow of link equity.
The rel=prev/next tag is used to indicate that a page is part of a series of paginated content. By using the rel=prev/next tag, you can help search engines understand the structure of your content.
The rel=author tag is used to indicate the author of a webpage. By using the rel=author tag, you can improve the visibility of your authors.
The rel=publisher tag is used to indicate the publisher of a webpage. By using the rel=publisher tag, you can improve the visibility of your publisher.
The rel=sponsored tag is used to indicate that a link is sponsored. By using the rel=sponsored tag, you can improve the visibility of your sponsored links and improve your SEO.
The rel=ugc tag is used to indicate that a link is user-generated content. By using the rel=ugc tag, you can improve the visibility of your user-generated content and improve your SEO.
Are you ready to claim your spot at the top of the search engine results pages (SERP)?
Look no further, because we've got the ultimate SEO checklist for winning featured snippets.
Our comprehensive SEO checklist for winning featured snippets is packed with tips and tricks to help you optimize your content and beat out your competition. So, grab your notebook and pen, and let's get started on dominating the SERP and taking your website to new heights!
To be eligible for Featured Snippets on Google, you'll need to identify the keywords and phrases that are most relevant to your business and target audience. This can be done using tools like Ahrefs or SEMrush.
Once you have a list of keywords, you'll need to create content that provides clear, concise, and accurate answers to the questions or queries related to those keywords. This will help your website rank higher in search results.
For example, if your target keyword is "best birthday cakes", you could create a blog post that lists the top 10 birthday cakes, providing a clear explanation of each cake, including pictures and a recipe.
Structured data, such as schema markup, can be used to help Google understand the format and content of your page. This will make it easier for Google to extract the key information from your page and display it in Featured Snippets.
For example, by using structured data, you can provide Google with information about your bakery's name, address, and phone number, which will appear in rich snippets.
Headings like H2 and H3 can be used to organize your content and make it easy for Google to extract key information. For example, if you're writing an article on "best birthday cakes", you can use H2 headings to separate each cake's information, such as "Chocolate Fudge Cake" and "Red Velvet Cake"
Using numbered or bullet lists can make the information on your page easy to digest for the users and for Google to understand. For example, if you're writing an article on "best exercises for weight loss", you can use a numbered list to present the top 10 exercises, providing a clear and easy-to-read format.
This can make your content more visually appealing and increase the chances of being selected for a Featured Snippet. For example, you can use a table to present different types of birthday cakes with their prices, ingredients, and allergen information.
Optimizing your website's loading speed and user experience can help improve the chances of being selected for a Featured Snippet.
For example, by compressing images and minifying code, you can reduce the loading time of your website, which will improve the user experience.
This includes monitoring their Featured Snippets, which are the summary answers that appear at the top of the search results. By analyzing the content and structured data (such as schema markup) of your competitors' Featured Snippets, you can get a better understanding of what kind of information search engines are looking for and how to optimize your own content to appear in Featured Snippets.
Google's guidelines and updates regarding Featured Snippets can change, so it's important to stay up to date on the latest information.
For example, in 2019, Google updated its guidelines to encourage the use of header tags (H1, H2, etc.) to indicate the structure of the content and make it easier for search engines to understand.
By keeping an eye on these updates and making adjustments to your website and content as needed, you can ensure that your website is following best practices and has the best chance of appearing in Featured Snippets.
When a user conducts a search, the "People Also Ask" section can provide valuable information about related questions that people are asking.
By identifying these questions, you can make sure that your page is providing comprehensive answers to multiple related questions, which can lead to multiple Featured Snippets.
As more and more people are using voice assistants to conduct searches, it's important to optimize your website for voice searches.
One way to do this is by including long-tail keywords and natural language phrases in your content.
Featured Snippets are commonly used by voice assistants to provide quick answers to users, so by optimizing for voice search you increase the chances of your website being chosen as the source for a Featured Snippet.
So, you're looking to boost your website's SEO and climb up the google rankings, right?
We've got an off-page SEO and link-building checklist for you that will help you do just that.
Backlinks are like votes of confidence for your website. The more high-quality websites that link to your site, the more credible and trustworthy your site appears to search engines. So, try reaching out to other websites in your niche and ask if they'd be willing to link to your content. You can also look into guest blogging or creating infographics that other websites can share.
Social media can be a powerful tool for driving organic traffic to your website. Share links to your content on your business's social media accounts and make sure to include relevant hashtags to increase visibility.
f you want other websites to link to your content, you need to create content that is worth linking to. This means creating content that is informative, useful, and well-written.
Influencers can be a powerful force in driving traffic to your website. Identify influencers in your niche and reach out to them to see if they'd be willing to share your content with their followers.
Online directories can help increase visibility and drive more organic traffic to your website. Make sure to list your business in as many directories as possible, including industry-specific directories.
Google My Business is a free listing service that allows businesses to manage their online presence across Google, including Search and Maps. By creating a listing, you can help customers find your business and increase visibility in local search results.
Keep an eye on your website's backlink profile to make sure that it's healthy and that there are no suspicious links. Negative SEO attacks can harm your website's search engine rankings, so it's important to catch them early.
We've got the ultimate link building SEO checklist that will elevate your website's visibility and boost your search engine rankings.
With this link-building SEO checklist, you'll learn the best practices for acquiring high-quality backlinks and leaving your competition in the dust.
So, grab a cup of coffee, and let's dive into the world of link building and turn your website into a powerhouse!"
This step is important because it helps you understand the type of content that is popular and well-received in your industry, and it also helps you identify potential opportunities for collaboration or link-building. For example, if you run an e-commerce store that sells outdoor gear, you would want to research and identify websites and blogs that cover outdoor activities and gear.
By creating content that is interesting, informative, and useful to your target audience, you increase the likelihood that other websites will want to link to it. For example, if you run a travel blog, you could create a detailed guide on "The 10 Best Hikes in Yosemite National Park" that other travel websites would want to link to.
Once you've identified relevant websites and blogs in your industry, you can reach out to the owners and offer to write guest posts or contribute content. This can be a great way to increase your visibility and build backlinks to your own website. For example, if you run a personal finance blog, you could reach out to a popular personal finance website and offer to write an article on budgeting tips.
Broken links can be frustrating for website visitors, and website owners are often happy to replace them with working links. By using broken link checkers, you can find broken links on relevant websites and offer to replace them with a link to your own content. For example, if you run a food blog and find a broken link to a recipe on a popular cooking website, you could offer to provide a link to a similar recipe on your own website as a replacement.
By monitoring mentions of your brand or website, you can identify opportunities to request a link. For example, if you run a fashion e-commerce store and find that a popular fashion blogger has written an article about your brand without including a link, you could reach out to the blogger and request that they include a link to your website in the article.
Build relationships with influencers in your industry, and ask them to include a link to your website when they mention or link to your brand or products.
Influencers can be powerful allies in promoting your brand and website. By building relationships with influencers in your industry, you can increase the likelihood that they will include a link to your website when they mention or link to your brand or products. For example, if you run a health and wellness website, you could reach out to a popular fitness influencer and offer to collaborate on a content series that promotes both of your brands.
Creating shareable content, like infographics, whitepapers, or e-books, is a great way to attract links to your website. By including a link to your website in the content, you increase the likelihood that people will share it and link to it. For example, if you run a business website, you could create an infographic that illustrates the benefits of your products or services and includes a link to your website in the infographic.
Social media platforms can be a great way to promote your content and attract links. By sharing your content on social media, you increase the chances that people will see it, engage with it, and potentially link to it.
For example, if you run a personal finance website and create a blog post on "The 10 Best Investment Apps," you could share the link on your social media profiles and in relevant financial groups on Facebook and LinkedIn.
Monitoring your backlink profile is important because it helps you identify any suspicious or low-quality links that may be hurting your search engine rankings. Tools like Ahrefs and SEMrush allow you to track the number and quality of your backlinks, and identify any links that may need to be removed.
For example, if you find that a spammy website has linked to your website, you could use the "Disavow" tool in Google Search Console to tell Google to ignore that link.
Keeping an eye on your competitors can give you valuable insights into what is working in your industry. By monitoring their link-building strategy, you can identify tactics that may be successful for your own website.
For example, if you run an e-commerce store that sells outdoor gear, you could use a tool like Ahrefs to see which websites are linking to your competitor's website and try to replicate those tactics for your own website.
The Skyscraper technique is a link building strategy that involves creating better content than what already exists in your industry.
After creating the content, you can reach out to the websites linking to your competitor's content and ask them to link to your content as it is more comprehensive and valuable.
For example, you could use the Skyscraper technique to create a guide on "The Top 100 Outdoor Adventure Destinations in North America" and reach out to websites that currently link to a guide on "The Top 50 Outdoor Adventure Destinations in North America"
By creating a resources or link page on your website, you can attract links from other websites that are looking for high-quality resources in your industry.
For example, if you run a website for a non-profit organization, you could create a page that lists other non-profit organizations in your area and include a link to each one.
By creating a blog and posting regularly, you can attract natural links to your website. People will naturally link to your content if it is interesting, informative, and useful to them.
For example, if you run a website for a hair salon, you could create a blog and post regularly about hair care tips, hairstyles, and product reviews.
Sponsorships or partnerships can be a great way to earn links to your website. By partnering with other websites or businesses, you can increase your visibility and attract links from relevant websites.
We've got the ultimate Technical SEO Checklist to help you take your site's performance and search engine visibility to the next level.
From optimizing your website's code to improving page speed, this comprehensive guide covers all the essential elements of technical SEO that you need to know.
So, put on your troubleshooting hat and let's dive into the nitty-gritty details of technical SEO and see how you can make your website shine!"
A robots.txt file is a simple text file that you can place on your website's root directory. It tells search engine crawlers which pages or sections of your website should not be crawled or indexed. This can be useful if you have pages on your website that you don't want to be visible in search results, such as login pages or duplicated content.
A 301 redirect is a way to tell search engines that a page has permanently moved to a new URL. This ensures that any links pointing to the old URL will be directed to the new one and that any link equity or search engine ranking signals will be passed on to the new URL. This is useful when you've changed the URL of a webpage or when a webpage is no longer available.
A sitemap is an XML file that lists all the pages on your website, their hierarchy, and the frequency of their updates. This tells search engines the site structure and enables them to crawl and index your website's pages more efficiently.
Structured data is a way to mark up the content on your website so that search engines can understand it better. This can include things like product prices, reviews, and ratings, which can help your website appear in rich snippets and other search features.
Google PageSpeed Insights is a free tool that analyzes the performance of your website on both mobile and desktop devices. It provides a report of the website's loading speed and suggests ways to improve it such as compressing images, minifying CSS and JS files, and more.
Running Google's mobile-friendly test is important for identifying any user experience and user interface issues on a website. This test checks if a website is optimized for mobile devices and if it has any design elements that could negatively impact the user experience. By identifying these issues and addressing them, businesses can ensure that their website is easily accessible and user-friendly for mobile users.
Google Analytics is a free tool that allows you to track the traffic and behavior of visitors on your website. Google Search Console is a free tool that allows you to monitor your website's search engine performance. Integrating both of these tools allows you to track important metrics such as bounce rate, organic traffic, and keywords that drive traffic to your website.
Google Search Console is a free tool provided by Google that allows website owners to monitor and improve their website's performance in Google search results. By adding your website to Google Search Console, you can gain access to a variety of features that can help you understand how your website is performing in Google search and identify any issues that may be impacting your search engine visibility.
SEMrush is a paid tool that provides a detailed analysis of your website's search engine performance. It allows you to track your website's rankings for specific keywords, monitor your competitors' performance, and identify areas for improvement such as optimizing title tag and meta description.
W3C Markup Validation Service is a free tool that checks the HTML and CSS code of your website for any errors or issues. These errors can cause problems with how your website is displayed in different browsers, and can also negatively impact your website's search engine rankings.
An SSL certificate encrypts the data that is sent between your website and the user's browser, making it more difficult for hackers to intercept and read the information. This is especially important if your website collects sensitive information like personal data or credit card information. SSL certificate can be purchased from companies like Comodo, GlobalSign, DigiCert and more.
Hosting is the service that stores your website's files and makes them accessible to the internet. A slow or unreliable hosting service can cause your website to load slowly or even become unavailable to users.
By using a fast and reliable hosting service, you can ensure that your website loads quickly and is always accessible to users. Some popular hosting providers include Bluehost, HostGator, and SiteGround.
Clean and valid HTML and CSS code is important for ensuring that your website is properly displayed across different browsers and devices. By using clean and valid code, you can reduce the likelihood of errors and issues that can negatively impact your website's performance and search engine rankings.
Web vitals measurement tools like Google's PageSpeed Insights or Lighthouse can help you identify and measure the performance of your website in terms of load time, speed, and user experience. By using these tools, you can identify areas of your website that may be causing slow loading times or poor user experience, and take steps to improve them.
Optimizing images and other media on your website can significantly reduce loading times, which can improve your website's performance and search engine rankings. This can include things like compressing images, using the appropriate file types, and properly sizing images.
A Content Delivery Network (CDN) is a network of servers that are distributed across multiple locations around the world. By using a CDN, your website's files are stored on multiple servers, which can help to reduce loading times for users who are accessing your website from different locations.
Third-party scripts and plugins can add functionality to your website but can also slow down your website's loading times. By minimizing the use of these scripts and plugins, you can help to improve your website's performance and search engine rankings.
Browser caching is a technique that allows a web browser to store a copy of your website's files on the user's computer. This can help to significantly reduce loading times for repeat visitors, as the files do not need to be downloaded again.
Large, heavy background videos and animations can significantly slow down your website's loading times. By minimizing the use of these elements, you can help to improve your website's performance and search engine rankings.
Lazy loading is a technique that delays the loading of images or videos until they are needed by the user. This can significantly improve the loading speed of long pages with many images or videos, as the browser only needs to load the images or videos that are currently visible on the page. Some popular libraries for lazy loading include lazysizes, lazyload and more.
AMP (Accelerated Mobile Pages) is a framework that helps to optimize the loading speed of a website on mobile devices by simplifying the HTML code and reducing the number of resources that need to be loaded.
Google's Search Console is a tool that allows you to monitor your website's performance and identify any issues that may be impacting its speed. You can use it to check your website's Core Web Vitals, which are key metrics that indicate the health of your website's loading performance.
Intrusive ads and pop-ups can slow down page loading and negatively impact the user experience. Avoid using too many of them or consider alternative ways of displaying ads, such as lazy loading or in-content ads.
Redirects can increase loading time, so it's best to avoid using too many of them. If you must use redirects, make sure to use 301 redirects, which are permanent redirects, instead of 302 redirects, which are temporary redirects.
Webfont optimization techniques can include using a smaller font file, using a font-display property, and using a font-loading strategy like the font-display: swap; property. These techniques help reduce the font loading time, thus improving the loading speed of your website.
In conclusion, SEO is an ever-evolving field, and it's important for businesses to stay up-to-date with the latest best practices and trends in order to achieve success in search engine results pages. The SEO basics checklist for 2023 includes a wide range of elements such as On-page SEO checklist, off-page SEO checklist, and technical SEO checklist.
By following this comprehensive checklist and staying informed about the latest trends, businesses can give themselves the best chance of success in a highly competitive online landscape. Remember, SEO is not a one-time job and regular monitoring, measurement, and optimization is necessary to stay ahead of the game.
The ultimate SEO checklist for 2023 is a starting point that can help businesses to optimize their website and improve their online visibility, drive more traffic, and ultimately grow their business.