23+ Best Customer Feedback Tools You Should Try 2024

Nearly 6 out of 10 customers will walk away from a brand after one bad experience. For startups and small businesses, that's a big deal. 

Every customer counts, and losing them is something you can't afford. This is because startups should use customer feedback tools. – they're not just nice-to-haves, they're essentials in your toolkit to keep your growing customer base happy. 

Customer feedback tools do more than just gather comments; they offer insights into what your customers really want and how you can deliver it. For a small business or a startup, they're like having a direct line to your customer's thoughts, helping you make smart moves that turn first-time buyers into lifelong fans.

In this guide, we'll delve into a comparison of top customer feedback tools, discussing their key features and reviews to help you make an informed choice for your business.

Let's get started!

What is a Customer Feedback Tool? 

A customer feedback tool is like your business's ear to the ground. It's a digital way to listen to what your customers are saying about your products or services. Imagine it as a virtual suggestion box, but way smarter. 

These tools let you collect, manage, and analyze feedback from your customers, whether it's through surveys, feedback forms, or even social media channels. They're all about giving you the insights you need to make your customers' experiences better, one comment at a time.

Think of them as your secret weapon in understanding what makes your customers tick and how to keep them coming back for more.

23+ Best Customer Feedback Tools and Software's

1. Qualtrics

G2 Rating: 4.4 out of 5

Trustpilot Rating: 1.4 based on 112 reviews

Qualtrics stands out in the world of customer feedback tools, especially for businesses that thrive on detailed insights and data-driven strategies. It's more than just a tool; it's a comprehensive platform that transforms customer feedback into actionable intelligence.

Best For: This tool is a perfect match for medium to large businesses and enterprises.

Key Features:

  • Advanced Analytics: Qualtrics offers sophisticated data analysis tools, turning survey responses into meaningful insights.

  • Multi-Channel Feedback Collection: It allows businesses to gather feedback across various channels, including web, mobile, and in-person interactions.

  • Customizable Surveys: Users can create tailored surveys that resonate with their brand and customer base.

  • Real-Time Reporting: The platform provides real-time insights, enabling businesses to act swiftly on customer feedback.

  • Predictive Intelligence: Utilizing AI, Qualtrics predicts trends and customer behaviors, helping businesses stay ahead.

Pros:

  • Comprehensive and versatile for different types of surveys and feedback.

  • Integrates seamlessly with various business systems and tools.

  • Offers powerful analytics for deep customer insights.

Cons:

  • The extensive features can be overwhelming for beginners.

  • Higher cost, making it less accessible for small businesses.

2. SurveyMonkey

G2 Rating: 4.4 out of 5

Trustpilot Rating: 1.2 based on 645 Reviews 

SurveyMonkey is a popular name that rings a bell for many when it comes to customer feedback. It's known for its user-friendly interface and flexibility, making it a go-to tool for businesses of all sizes looking to gather insights quickly and efficiently.

Best For: Ideal for small to medium-sized businesses, startups, and even individuals.

Key Features:

  • Intuitive Survey Design: Offers an easy-to-use platform for creating engaging surveys.

  • Diverse Question Types: Includes a variety of question formats to suit different survey needs.

  • Customizable Templates: Provides a range of templates that can be tailored to fit brand requirements.

  • Data Analysis Tools: Features robust tools for analyzing survey data and extracting valuable insights.

  • Integration Capabilities: Seamlessly integrates with various apps and services for enhanced functionality.

Pros:

  • Extremely user-friendly and accessible for beginners.

  • Offers a free version that's quite comprehensive for basic needs.

  • Strong community and support resources.

Cons:

  • Advanced features and analytics are limited in the free version.

  • Some users may find the data export options to be somewhat restricted.

3. Typeform

G2 Rating: (4.5 out of 5)

Trustpilot Rating: 1.5 based on 1 review

Typeform takes customer feedback collection to a new level with its engaging, conversational style. Known for its sleek design and interactive interface, it's a favorite among businesses that prioritize customer engagement and aesthetic appeal in their feedback tools.

Best For: This tool is particularly well-suited for creative industries, marketing agencies.

Key Features:

  • Conversational Form Interface: Offers a unique, user-friendly interface that makes surveys feel like a conversation.

  • Customizable Design: Users can tailor the look and feel of their surveys to match their brand identity.

  • Rich Media Integration: Allows the inclusion of images, videos, and GIFs to make surveys more engaging.

  • Logic Jumps: Provides advanced logic tools to create personalized survey paths based on respondent answers.

  • Integration Options: Easily integrates with other tools for enhanced data collection and analysis.

Pros:

  • Highly engaging and interactive survey experience.

  • Strong focus on design and user experience.

  • Versatile and easy to integrate with other digital tools.

Cons:

  • Can be more expensive than some other options.

  • Might require a bit of a learning curve to fully utilize its advanced features.

4. Formester

G2 Rating: 4.7 out of 5

Trustpilot Rating: 3.7 based on 1 review

Formester emerges as a dynamic tool in the realm of customer feedback, tailored to meet the evolving needs of modern businesses. Its intuitive design and user-friendly interface simplify the process of gathering valuable insights, making it an essential asset for companies seeking to understand their customer base better.

Best For: Formester is ideal for sectors like e-commerce, marketing, education, and startups.

Key Features:

  • Customizable Forms: Offers a range of templates and customization options, allowing businesses to create forms that align with their brand identity.

  • Real-Time Analytics: Provides immediate insights into customer responses, enabling businesses to make data-driven decisions swiftly.

  • Integration Capabilities: Seamlessly integrates with popular CRM and email marketing platforms, enhancing workflow efficiency.

  • Automated Feedback Collection: Streamlines the feedback process by automating the distribution and collection of responses.

  • Responsive Design: Ensures that forms are accessible and optimally displayed across various devices, including smartphones and tablets.

Pros:

  • User-friendly interface facilitates easy creation and management of forms.

  • Real-time analytics aid in quickly understanding customer sentiments.

  • High level of customization enhances brand consistency.

Cons:

  • Limited advanced features may not satisfy the needs of larger enterprises.

  • The range of integrations, while useful, may not cover all niche platforms.

5. InMoment

G2 Rating: 4.7 out of 5

Trustpilot Rating:  2.9 based on 3 review 

InMoment distinguishes itself as a sophisticated platform in the customer feedback and experience sector. It's crafted for businesses seeking deep insights into their customer journeys, leveraging advanced analytics to transform raw feedback into actionable intelligence.

This tool is a beacon for those aiming to elevate their customer experience to new heights.

Best For: InMoment is particularly effective for industries such as retail, healthcare, finance, hospitality, and SaaS.

Features:

  • Advanced Data Analytics: Employs powerful analytics tools to dissect complex customer feedback, providing clear and actionable insights.

  • Multi-Channel Feedback Collection: Facilitates feedback gathering across various platforms, including social media, email, and in-person interactions.

  • Customizable Reporting: Offers robust reporting tools that allow businesses to tailor their data presentation and focus on key metrics.

  • Voice of Customer (VoC) Capabilities: Captures and analyzes customer voices, offering a comprehensive view of customer sentiments and trends.

  • Integration with Business Systems: Seamlessly integrates with existing CRM and business intelligence tools, enhancing data synergy and operational efficiency.

Pros:

  • Offers a deep dive into customer feedback with advanced analytics.

  • Supports a wide range of feedback channels, accommodating diverse customer interactions.

  • Customizable reports enable targeted insights and data-driven decisions.

Cons:

  • The complexity of features might be overwhelming for smaller businesses or those new to customer experience platforms.

  • The cost could be a barrier for smaller enterprises or those with limited budgets.

6. UserReport

G2 Rating: 4.5 out of 5 

Trustpilot Rating: 3.7 based on 3 review 

UserReport shines as a uniquely user-centric feedback tool, seamlessly blending into websites and apps to gather real-time customer insights. It's engineered for businesses seeking to understand their user base more intimately, fostering a direct line of communication with customers.

This tool is a gateway to authentic user experiences, enabling companies to make customer-driven decisions.

Best For: UserReport is particularly advantageous for digital businesses, such as e-commerce platforms and online service providers.

Key Features:

  • Feedback Forum: Allows users to submit feedback directly, fostering a community-driven approach to improvement.

  • Survey Widget: Integrates unobtrusively with websites and apps, enabling effortless collection of user feedback.

  • Customizable Surveys: Offers the flexibility to tailor surveys to specific business needs and user queries.

  • Demographic Insights: Provides detailed demographic data of users, aiding in targeted marketing and product development.

  • Report Generation: Generates insightful reports, making it easy to understand user preferences and trends.

Pros:

  • Direct user engagement through the feedback forum nurtures a sense of community.

  • Customizable surveys cater to specific business needs, enhancing relevance.

  • Demographic data collection aids in creating targeted strategies.

Cons:

  • Limited advanced analytics features may not satisfy businesses needing in-depth data analysis.

  • Reliance on user participation means feedback quantity and quality can vary.

7. UserTesting

G2 Rating: 4.5 out of 5

Trustpilot Rating:  3.9 based on Reviews 1,098 

UserTesting emerges as a pioneering platform in the realm of real-time customer experience insights. It uniquely focuses on providing businesses with live feedback from actual users, bridging the gap between companies and their customers.

This tool empowers organizations to witness firsthand how users interact with their products, delivering unfiltered and immediate insights.

Best For: UserTesting is highly beneficial for tech companies, UX/UI designers, and digital marketers.

Features:

  • Live User Feedback: Offers real-time insights from users interacting with products, providing genuine reactions and experiences.

  • Diverse User Pool: Access to a wide range of demographics, ensuring feedback is representative and varied.

  • Custom Test Creation: Enables creation of tailored tests to target specific aspects of the user experience.

  • Interactive Video Responses: Users provide feedback through video, offering a deeper understanding of their experience.

  • Integration with Design Tools: Seamlessly integrates with popular design and prototyping tools to streamline the feedback loop.

Pros:

  • Live feedback provides immediate and authentic user reactions.

  • The ability to customize tests allows for focused and relevant insights.

  • A diverse user base ensures comprehensive and varied feedback.

Cons:

  • The cost may be higher compared to other feedback tools, potentially limiting smaller businesses.

  • Analyzing video feedback requires more time and resources than standard surveys.

8. Hotjar

G2 Rating: 4.3 out of 5

Trustpilot Rating:  2.7 based on 39 reviews

Hotjar stands out as a comprehensive tool for understanding user behavior and enhancing website user experience. By combining both analysis and feedback tools, it offers a holistic view of how users interact with a website.

This platform is essential for businesses seeking to optimize their online presence through direct user insights.

Best For: Hotjar is particularly beneficial for industries such as e-commerce, digital marketing, web development, and SaaS companies.

Features:

  • Heatmaps: Visual representations of user clicks, taps, and scrolling behavior, offering insights into user engagement.

  • Visitor Recordings: Records user sessions to provide a clear picture of the user experience and identify usability issues.

  • Conversion Funnels: Tracks user journeys through a website, helping to pinpoint where users drop off.

  • Feedback Polls and Surveys: Directly gathers user feedback on specific aspects of the website or overall experience.

  • User Testing Recruitment: Facilitates recruiting users for testing, providing authentic feedback on the user experience.

Pros:

  • Heatmaps and visitor recordings offer in-depth understanding of user behavior.

  • Conversion funnels are valuable for optimizing user journey and increasing conversions.

  • Direct user feedback tools are instrumental in making user-centric improvements.

Cons:

  • The sheer amount of data can be overwhelming for beginners or small teams.

  • Advanced features may require a learning curve to fully utilize.

9. AskNicely

G2 Rating:  4.7 out of 5

AskNicely stands out in the landscape of customer feedback tools with its real-time approach and focus on customer satisfaction scores. Designed to empower businesses with instant feedback, it helps in creating a customer-centric culture by continuously measuring and improving customer experiences.

This platform is a key player for organizations striving to maintain a pulse on customer sentiments.

Best For: AskNicely is highly suitable for service-based industries like hospitality, healthcare.

Features:

  • Real-Time Feedback: Captures customer feedback instantly post-interaction, offering timely insights.

  • Net Promoter Score (NPS) Tracking: Specializes in NPS, providing a clear metric for customer loyalty and satisfaction.

  • Automated Surveys: Sends out surveys automatically based on customer interactions, ensuring consistent feedback collection.

  • Customizable Survey Templates: Allows for easy customization of surveys to align with brand voice and specific needs.

  • Integration with CRM and Marketing Tools: Seamlessly integrates with major CRM systems, enhancing data utilization and customer understanding.

Pros:

  • Real-time feedback enables quick responses to customer needs.

  • NPS focus offers a straightforward metric for measuring customer satisfaction.

  • Automated survey distribution saves time and ensures regular feedback.

Cons:

  • May lack depth in analytics compared to more comprehensive feedback tools.

  • The focus on NPS might not cater to businesses looking for more varied feedback metrics.

10. Delighted

G2 Rating:  4.7 out of 5

Trustpilot Rating: 4.2 based on 6 review 

Delighted stands as a robust tool in the customer feedback technology sphere, known for its simplicity and effectiveness. It offers a swift and user-friendly way to gauge customer sentiment, making it easy for businesses of all sizes to gather and analyze feedback. This platform is a boon for those looking to understand and enhance their customer experience with minimal fuss.

Best For: Delighted is particularly well-suited for industries such as retail, hospitality, e-commerce, and service providers.

Features:

  • Multiple Feedback Methods: Supports various feedback methods like NPS, CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).

  • Automated Survey Distribution: Enables automated sending of surveys after specific customer interactions, ensuring timely feedback.

  • Real-Time Analytics: Provides instant analysis of feedback, allowing businesses to act swiftly on customer insights.

  • Customizable Surveys: Offers the ability to tailor surveys to match brand aesthetics and specific information needs.

  • Integration with Existing Tools: Seamlessly integrates with popular CRM and marketing platforms, enhancing workflow and data synergy.

Pros:

  • Versatile feedback methods cater to different aspects of customer experience.

  • Real-time analytics facilitate quick decision-making based on customer insights.

  • Ease of use and automation save time and resources in collecting feedback.

Cons:

  • While user-friendly, it might lack some advanced features required by larger enterprises.

  • The focus on simplicity may limit in-depth customization options for surveys.

11. Medallia

G2 Rating: 4.6 out of 5

Trustpilot Rating: 4.4 based on 14 review 

Medallia stands as a titan in the customer experience management arena, offering a comprehensive suite of tools designed to capture, analyze, and act on customer feedback. Known for its robust analytics and extensive integration capabilities, Medallia is a preferred choice for businesses seeking to deeply understand and transform their customer interactions into meaningful experiences.

Best For: Medallia is particularly effective for large-scale enterprises in sectors like finance, hospitality, retail, telecommunications, and healthcare.

Features:

  • Omnichannel Feedback Collection: Gathers feedback across various channels, including online, mobile, and in-person interactions.

  • Advanced Analytics: Employs sophisticated algorithms to derive meaningful insights from complex customer data.

  • Real-Time Actionable Insights: Delivers immediate feedback to the relevant teams, enabling quick response to customer needs.

  • Customizable Dashboards: Offers flexible and comprehensive dashboards to visualize customer data effectively.

  • Integration with Business Systems: Seamlessly integrates with existing CRM, ERP, and other business systems for holistic customer experience management.

Pros:

  • Extensive omnichannel feedback capabilities ensure a comprehensive view of customer experiences.

  • Advanced analytics tools provide deep insights for informed decision-making.

  • Real-time insights enable immediate actions to enhance customer satisfaction.

Cons:

  • The complexity and depth of features may present a steep learning curve for new users.

  • The pricing structure can be on the higher end, potentially limiting access for smaller businesses.

12. UserVoice

G2 Rating: 4.5 out of 5

Trustpilot Rating: 2.8 based on 3 review

UserVoice stands out as a versatile platform in the field of customer feedback and product management. It specializes in bridging the gap between customers and product teams, enabling businesses to make informed decisions based on user insights. This tool is a key asset for companies aiming to align their product development closely with customer needs.

Best For: UserVoice is particularly valuable for software and technology companies, including SaaS providers.

Features:

  • Feedback and Idea Management: Allows customers to submit, vote on, and discuss feedback and ideas, fostering a community-driven product development approach.

  • Prioritization Tools: Helps product teams prioritize features and updates based on customer demand and impact.

  • Roadmap Sharing: Enables transparent communication of product roadmaps with customers, enhancing trust and engagement.

  • Integration with Development Tools: Seamlessly integrates with popular development and project management tools, streamlining the workflow.

  • Analytics and Reporting: Provides detailed insights into customer feedback trends and product performance.

Pros:

  • Community-driven feedback collection strengthens customer engagement and loyalty.

  • Prioritization tools ensure that product development is aligned with customer needs.

  • Roadmap transparency builds trust and sets clear expectations with customers.

Cons:

  • The platform may require some time to set up and integrate fully into existing systems.

  • It might be more suited for tech-savvy users, potentially posing a challenge for less tech-oriented teams.

13. Survicate

G2 Rating: 4.6 out of 5

Survicate distinguishes itself as an insightful customer feedback and survey tool, designed to capture the voice of the customer effectively. It offers a streamlined approach to gathering and analyzing feedback, making it easier for businesses to understand and act on customer insights.

This platform is crucial for companies looking to enhance customer engagement and tailor their offerings to meet user expectations.

Best For: Survicate is especially beneficial for sectors such as e-commerce, digital marketing, SaaS, and B2B services.

Features:

  • Targeted Surveys: Allows creation of context-specific surveys that can be triggered based on user behavior.

  • Website Feedback Widgets: Enables collection of feedback directly from websites, providing insights into user experience.

  • Email Survey Integration: Facilitates sending surveys via email, enhancing response rates and customer engagement.

  • Insightful Analytics: Offers comprehensive analytics to understand feedback trends and customer satisfaction levels.

  • Integration with Marketing Tools: Seamlessly connects with popular marketing platforms and CRM systems for a unified approach to customer data.

Pros:

  • Targeted surveys yield more relevant and actionable customer insights.

  • The versatility of feedback collection methods caters to a broad range of customer touchpoints.

  • Easy integration with other tools streamlines data management and analysis.

Cons:

  • The variety of features might require a learning curve for new users to fully utilize the platform.

  • While versatile, it may not offer as deep analytics as some more specialized platforms.

14. ProProfs Survey Maker

G2 Rating: 4.3 out of 5

Trustpilot Rating: 3.7 based on 32 review 

ProProfs Survey Maker is a dynamic and versatile tool in the landscape of customer feedback and survey creation. It's designed to facilitate easy and effective survey building, enabling businesses to gather valuable insights from customers efficiently.

With its intuitive interface and wide range of features, this tool is key for companies seeking to enhance their customer feedback process with minimal complexity.

Best For: ProProfs Survey Maker is particularly effective for educational institutions, small to medium-sized businesses.

Features:

  • Diverse Survey Templates: Offers a vast library of customizable survey templates for various purposes.

  • Branding Options: Allows businesses to add their branding elements to surveys, ensuring consistency with their visual identity.

  • Real-Time Reporting: Provides instant analytics and reporting features for a quick understanding of survey results.

  • Automated Grading and Scoring: Particularly useful for educational surveys, enabling automatic grading of quiz-style surveys.

  • Integration with Tools and Platforms: Easily integrates with CRM, marketing, and educational platforms for seamless data management.

Pros:

  • A wide array of templates simplifies the survey creation process.

  • Customization and branding options enhance the survey's relevance and appeal.

  • Real-time reporting aids in quick decision-making based on customer feedback.

Cons:

  • The focus on simplicity might limit advanced analytical features for more complex survey needs.

  • Some niche or specialized industries might require more tailored survey functionalities than offered.

15. Forms.app

G2 Rating: 4.5 out of 5

Trustpilot Rating: 4.5 based on 34 review 

Forms.app stands out as a user-friendly and efficient tool for creating online forms and surveys. It's designed with simplicity in mind, allowing businesses and individuals to quickly gather feedback and data without the need for technical expertise.

This platform is ideal for those seeking a straightforward yet effective way to connect with their audience.

Best For: Forms.app is particularly suitable for small businesses, independent professionals, and non-profit organizations across various sectors, including marketing, event planning, and education.

Features:

  • Intuitive Form Builder: Offers a drag-and-drop interface for easy form creation.

  • Customizable Templates: Provides a range of templates that can be tailored to fit specific needs.

  • Real-Time Data Collection: Enables immediate gathering and viewing of responses as they come in.

  • Mobile Optimization: Ensures forms are responsive and accessible on various devices, including smartphones and tablets.

  • Seamless Integration: Connects effortlessly with popular CRM and email marketing platforms for enhanced data management.

Pros:

  • The intuitive interface makes form creation accessible to users of all skill levels.

  • Customizable templates allow for quick setup while maintaining brand consistency.

  • Mobile optimization expands reach and accessibility for respondents.

Cons:

  • May lack advanced features required by larger organizations or complex data collection needs.

  • While versatile, the focus on simplicity might limit in-depth customization for specific use cases.

16. zipBoard

G2 Rating: 4.3 out of 5

zipBoard is a specialized tool designed to streamline the review and feedback process in e-learning and web development projects. It offers a collaborative environment where teams can easily share, review, and manage feedback on digital content.

This platform is particularly valuable for organizations seeking an efficient way to refine their digital products and e-learning materials through clear and concise feedback.

Best For: zipBoard is ideally suited for industries like e-learning, web development, and digital content creation.

Features:

  • Collaborative Review Interface: Allows teams to review and annotate web pages and e-learning courses directly, facilitating clear communication.

  • Task Management: Integrates feedback with task management, enabling teams to track and resolve issues efficiently.

  • Visual Feedback Tools: Offers easy-to-use tools for providing visual annotations, making it simpler to pinpoint and discuss specific elements.

  • Automated Workflow: Streamlines the feedback process with automated notifications and task assignments.

  • Compatibility with Multiple Formats: Supports a range of digital content formats, ensuring versatility across different project types.

Pros:

  • Collaborative review features enhance team communication and project efficiency.

  • Visual feedback tools make it easy to provide specific and actionable input.

  • Task management integration helps in effectively tracking and addressing feedback.

Cons:

  • The platform’s focus on specific industries might limit its applicability for broader feedback needs.

  • New users may require some time to fully adapt to the interface and features.

17. UseResponse

G2 Rating: 4.5 out of 5

UseResponse is an all-encompassing feedback and support tool, designed to facilitate open communication between businesses and their customers.

This platform integrates various customer support channels into one unified system, making it simpler for companies to gather and respond to customer feedback and inquiries. It's particularly effective for organizations looking to streamline their customer support and feedback mechanisms.

Best For: UseResponse is highly suitable for customer support teams, SaaS providers.

Features:

  • Omnichannel Support: Combines support tickets, emails, and live chats in one interface for efficient management.

  • Community Forums: Enables customers to post feedback, ideas, and questions, fostering a community-driven support environment.

  • Knowledge Base Integration: Allows businesses to create and manage a comprehensive knowledge base, aiding in self-service customer support.

  • Feedback Management: Collects and organizes customer feedback, facilitating easy tracking and response.

  • Customizable Interface: Offers extensive customization options to align with brand identity and specific business needs.

Pros:

  • Omnichannel support centralizes customer interactions, enhancing response efficiency.

  • Community forums encourage customer engagement and collective problem-solving.

  • The knowledge base feature supports effective self-service options for customers.

Cons:

  • The extensive range of features might be overwhelming for small teams or businesses new to such comprehensive tools.

  • Customization options, while beneficial, may require additional setup time and resources.

18. Zonka Feedback

G2 Rating: 4.7 out of 5

Trustpilot Rating:  4.3 based on 8 reviews

Zonka Feedback is a cutting-edge customer feedback and survey tool that excels in capturing real-time feedback across various touchpoints.

This platform is designed for businesses seeking to deeply understand and improve their customer experience. With its focus on actionable insights and user-friendly interface, Zonka Feedback is essential for companies committed to driving customer satisfaction and loyalty.

Best For: Zonka Feedback is particularly effective for hospitality, retail, healthcare.

Features:

  • Multi-Channel Feedback Collection: Enables feedback gathering from in-person, online, and mobile channels, offering a comprehensive view of customer sentiments.

  • Customizable Surveys: Provides flexible survey design options to match specific business needs and branding.

  • Real-Time Reporting and Alerts: Delivers instant feedback alerts and reports, allowing businesses to act quickly on customer input.

  • NPS, CSAT, and CES Metrics: Offers key customer satisfaction metrics, helping businesses measure and improve their performance.

  • Integration with Business Tools: Seamlessly connects with CRM and business intelligence tools for enriched data analysis and application.

Pros:

  • Extensive multi-channel feedback options ensure thorough customer insights.

  • Customizable surveys allow for targeted and relevant questionnaires.

  • Immediate reporting and alerts enable swift action on feedback.

Cons:

  • The range of features and customization options might require a learning curve for some users.

  • While versatile, it may not be as cost-effective for very small businesses or startups.

19. SurveySparrow

G2 Rating: 4.4 out of 5 based on 1,902 reviews

Trustpilot Rating: 4.6 based on 722 reviews

SurveySparrow stands out as a versatile and engaging survey tool, transforming the traditional survey experience into more conversational interactions. Its focus is on increasing response rates and gathering deeper insights through an interactive and user-friendly interface.

This platform is particularly effective for businesses seeking to make their customer feedback process both enjoyable and insightful.

Best For: SurveySparrow is ideal for a variety of industries, including marketing, education, healthcare, and HR departments.

Features:

  • Conversational Interface: Offers a chat-like survey experience, making it more engaging for respondents.

  • 360-Degree Feedback: Enables comprehensive feedback collection from customers, employees, and other stakeholders.

  • Multi-Channel Distribution: Facilitates survey sharing across email, social media, and other online platforms.

  • Rich Analytics Dashboard: Provides detailed analytics for a better understanding of survey results and trends.

  • Automated Workflows: Allows for the automation of survey distribution and follow-up processes, enhancing efficiency.

Pros:

  • The conversational interface increases engagement and completion rates.

  • Comprehensive feedback capabilities offer a well-rounded view of stakeholder sentiments.

  • Versatile distribution methods expand the reach of surveys.

Cons:

  • The focus on an engaging interface might come at the expense of more advanced analytical features.

  • While versatile, it may require some time for users to fully explore and utilize all its features.

20. Mopinion

G2 Rating: 4.1 out of 5 based on 28 reviews

Mopinion is a straightforward and powerful digital feedback analysis tool. It helps businesses to easily understand customer opinions and improve their online user experience.

This platform is key for companies focusing on enhancing their digital channels based on direct customer insights.

Best For: Mopinion is highly effective for digital marketing teams, e-commerce platforms.

Features:

  • User Feedback Widgets: Easy-to-integrate widgets for collecting feedback directly on websites and apps.

  • Visual Feedback Tools: Enables users to highlight specific elements on a webpage or app when providing feedback.

  • Sentiment Analysis: Automatically analyzes feedback sentiments, helping to quickly gauge customer emotions.

  • Customizable Reporting: Offers flexible reporting tools for a tailored view of feedback data.

  • Integration with Analytics and CRM Systems: Connects with existing analytics and CRM tools for a comprehensive understanding of customer interactions.

Pros:

  • Widgets for direct feedback make it easy to capture user opinions.

  • Visual tools help in pinpointing exact areas of user concerns.

  • Sentiment analysis provides a quick understanding of customer feelings.

Cons:

  • The platform may lack some advanced features found in more comprehensive feedback systems.

  • It might take time for teams to adapt to the analytics and reporting tools.

21. Feedier

G2 Rating: 4.5 out of 5 based on 25 reviews

Feedier is an efficient feedback tool that focuses on interactive and rewarding survey experiences. It's designed to encourage user participation by making feedback fun and engaging. Businesses looking to boost response rates and gain meaningful insights will find this tool highly beneficial.

Best For: Feedier is great for industries like retail, hospitality, and service providers.

Features:

  • Gamified Surveys: Offers interactive elements in surveys, like quizzes and rewards, to increase user participation.

  • Actionable Insights: Transforms feedback into clear, actionable data for businesses to act upon.

  • Real-Time Feedback Analysis: Provides instant analysis of responses, helping businesses to quickly understand customer needs.

  • Customizable Surveys: Allows for the creation of branded, tailored surveys to suit specific business needs.

  • Seamless Integration: Easily integrates with CRM systems and marketing tools for effective data management.

Pros:

  • Gamified surveys lead to higher engagement and response rates.

  • Actionable insights help in making informed decisions based on customer feedback.

  • Customization options ensure surveys are relevant and on-brand.

Cons:

  • The gamification aspect may not be suitable for all types of surveys or audiences.

  • While user-friendly, it may lack some of the more advanced analytical features.

22. Nicereply

G2 Rating: 4.5 out of 5 based on 380 reviews

Trustpilot Rating: 4.4 based on 25 reviews

Nicereply is a focused tool designed for measuring and improving customer service satisfaction. It integrates smoothly with support ticket systems to capture feedback directly related to customer support interactions.

This tool is ideal for businesses aiming to enhance their customer service quality through direct and specific feedback.

Best For: technology, telecommunications, retail, and finance.

Features:

  • Customer Satisfaction Score (CSAT): Tracks immediate customer satisfaction after each support interaction.

  • Net Promoter Score (NPS): Measures long-term customer loyalty and satisfaction.

  • Integration with Support Systems: Easily integrates with popular customer support and ticketing platforms.

  • Instant Feedback Alerts: Notifies teams immediately when feedback is received, enabling quick follow-up.

  • Customizable Feedback Forms: Allows for the tailoring of feedback forms to fit brand style and specific inquiry needs.

Pros:

  • Specialized focus on customer service feedback ensures relevant and actionable insights.

  • Seamless integration with support systems streamlines feedback collection.

  • Instant alerts help in promptly addressing customer concerns and improving service.

Cons:

  • The focus on customer service feedback may limit its use in other areas of feedback collection.

  • Some businesses may require additional features for broader customer experience management.

23. Satismeter

G2 Rating: 4.8 out of 5 based on 38 reviews

Trustpilot Rating: 3.2 based on 1 review

Satismeter is a streamlined tool specifically designed for tracking customer satisfaction and loyalty. It excels in capturing critical metrics like Net Promoter Score (NPS) and Customer Satisfaction (CSAT), providing businesses with clear insights into their customer relationships.

This platform is particularly useful for companies focused on maintaining and improving customer loyalty and satisfaction.

Best For: Satismeter is well-suited for online businesses, SaaS companies, and digital service providers.

Features:

  • NPS and CSAT Measurement: Offers straightforward tools for measuring key customer satisfaction indicators.

  • In-App Feedback Collection: Integrates seamlessly with apps and websites for direct customer feedback.

  • Real-Time Analytics: Provides instant insights into customer sentiment, enabling timely responses.

  • Customizable Surveys: Allows businesses to tailor surveys to their specific needs and branding.

  • Integration with CRM and Analytics Tools: Connects with popular CRM systems and analytics platforms for a cohesive view of customer data.

Pros:

  • Focused tools for NPS and CSAT provide essential insights into customer loyalty.

  • In-app feedback collection ensures relevant and immediate customer insights.

  • Customizable surveys allow for brand consistency and targeted questions.

Cons:

  • The specialized nature may not cover all aspects of customer feedback needs.

  • Businesses seeking more comprehensive data analysis might need additional tools.

24. Ruttl

G2 Rating: 4.8 out of 5 based on 11 reviews

Trustpilot Rating: 3.8 based on 2 reviews

Ruttl is a unique and efficient tool designed for website feedback and collaboration. It stands out for its ability to allow teams to directly annotate and comment on live websites, simplifying the process of web development and design feedback.

This platform is a must-have for web designers, developers, and digital agencies seeking a streamlined way to review and improve web projects collaboratively.

Best For: Ruttl is especially beneficial for web development and design teams, digital agencies.

Features:

  • Live Website Annotation: Enables team members to leave feedback directly on live websites, making it easy to pinpoint specific areas.

  • Collaborative Review: Facilitates team collaboration by allowing multiple members to review and comment in real-time.

  • Version Control: Tracks changes and versions, ensuring that all team members are working on the latest version of a project.

  • Responsive Design Testing: Allows testing and feedback on how websites look and function on different devices and screen sizes.

  • Integration with Project Management Tools: Connects with popular project management tools to streamline workflow and communication.

Pros:

  • Direct website annotation makes feedback specific and actionable.

  • Collaborative features enhance team communication and efficiency.

  • Version control ensures consistency and accuracy in project development.

Cons:

  • The focus on website feedback might limit its use for other types of digital projects.

  • Some users may need time to familiarize themselves with the tool’s specific features.

25. SurveyStance

G2 Rating: 5 out of 5 based on 2 reviews

SurveyStance is a unique feedback tool that specializes in capturing instant, one-question surveys, making it exceptionally user-friendly and efficient.

This approach is designed to maximize response rates and gather immediate insights with minimal effort from respondents. It's an ideal solution for businesses seeking quick and straightforward feedback on specific aspects of their service or product.

Best For: SurveyStance is particularly effective for retail, hospitality, and service-oriented businesses, as well as in corporate environments for internal feedback.

Features:

  • One-Question Surveys: Focuses on single-question surveys for quick and easy responses.

  • SMS Feedback Collection: Offers the capability to gather feedback through text messages, enhancing accessibility and convenience.

  • Emoji Feedback Options: Uses emoji-based responses, making the process engaging and straightforward for users.

  • Real-Time Feedback Alerts: Provides instant notifications when feedback is received, allowing for prompt action.

  • Customizable Survey Design: Enables customization of surveys to align with specific business needs and branding.

Pros:

  • The simplicity of one-question surveys leads to higher response rates.

  • Emoji-based feedback is engaging and easy for respondents to use.

  • SMS feedback collection broadens the reach and convenience of gathering insights.

Cons:

  • The focus on single-question format may not be suitable for in-depth feedback collection.

  • Limited scope of questions might require additional tools for comprehensive surveys.

The Bottom Line

In today's market, there's an abundance of customer feedback tools available, many of which are free to start with. 

It's important to remember that the real value lies in what you do with the feedback you collect. Using this feedback effectively is crucial to improving and better serving your customers, which is the cornerstone of success.

With the right customer feedback tool in hand, you can uncover valuable insights, enhance customer satisfaction, and drive your business forward. So, once you've found the tool that fits your needs, focus on leveraging those actionable insights to uplift your overall customer experience. 

Remember, it's not just about collecting feedback, it's about transforming those insights into meaningful actions that benefit your customers and your business alike.