10 Best Ecommerce CRM Tools For Small Business In 2024

Introduction: Best CRM For E-commerce

Are you tired of juggling multiple spreadsheets and struggling to keep track of customer data for your ecommerce business?

Do you wish there was a way to streamline your sales process, build stronger customer relationships, and grow your business?

Look no further than the best ecommerce CRM software!

In this article, we've compiled a comprehensive list of the 10 best CRM tools for ecommerce businesses in 2024. Whether you're a small business just starting out or a medium-sized ecommerce company looking to take your marketing efforts to the next level, we've got you covered.

So let's dive in and discover the right CRM software for your online store!

A Comprehensive List Of 10 Best CRM For E-Commerce

  1. Venturz CRM
  2. HubSpot CRM
  3. Salesforce Commerce Cloud
  4. Zoho CRM
  5. Freshsales
  6. Agile CRM
  7. Pipedrive
  8. Infusionsoft
  9. Insightly
  10. ActiveCampaign

1. Venturz

Venturz is a comprehensive CRM system designed to help businesses streamline their sales and marketing processes. It offers a range of features that make it an excellent choice for businesses of all sizes, including lead management, sales forecasting, and reporting.

Here, we will discuss the key features of Venturz CRM systems that make it a popular choice for businesses.

Lead Management

One of the most critical features of Venturz is its lead management capabilities. It allows businesses to capture leads from various sources, including social media, various email campaigns, and website forms. Once captured, these leads are automatically added to the CRM system, where businesses can segment and prioritize them based on their potential value.

The lead management module in Venturz provides users with a 360-degree view of their leads, allowing them to track every interaction and engagement with each lead. It also offers lead-scoring capabilities that help businesses identify the most qualified leads and prioritize them for follow-up.

Sales Forecasting

Venturz CRM provides businesses with a range of tools to help them forecast their sales accurately. Its sales forecasting module uses advanced algorithms and data analytics to predict future sales based on historical data and current trends. It enables businesses to make data-driven decisions, identify potential roadblocks, and adjust their sales strategies accordingly.

Reporting

Venturz CRM also provides businesses with robust reporting capabilities, allowing them to measure the effectiveness of their sales and marketing efforts. Its reporting module offers a range of pre-built reports and dashboards, including sales pipelines, lead sources, and sales forecasts. It also allows businesses to create custom reports and dashboards to track their business growth through unique KPIs and metrics.

Integrations

Venturz CRM integrates with a range of third-party applications, including marketing automation platforms, customer support teams, accounting software, and customer support tools. These integrations help businesses streamline their workflows and automate their processes, saving time and improving efficiency.

Ease of Use

Venturz ecommerce CRM software system is designed to be user-friendly, with an intuitive interface and straightforward navigation. Its drag-and-drop customization options allow businesses to tailor the system to their unique needs, without requiring any coding or technical expertise. It also offers a mobile app, enabling users to access the system on the go and stay connected to their leads and sales pipeline.

Venturz is a powerful CRM system that offers a range of features designed to help businesses improve their sales and marketing efforts. Its lead management, sales forecasting, reporting, integrations, and ease of use make it an excellent choice for businesses of all sizes.

2. HubSpot

When it comes to managing customer relationships, HubSpot CRM is one of the most widely used tools in the industry. The tool is designed to help businesses of all sizes track and see customer interaction, manage interactions with their customers, automate tasks, and, ultimately, grow their customer base.

The software offers a wide range of features that help businesses streamline their sales and marketing processes.

One of the most significant benefits of using HubSpot CRM is its integration with the HubSpot Marketing Hub and Sales Hub. This integration allows businesses to access a suite of marketing and sales tools that work seamlessly together, making it easier to manage the entire customer lifecycle.

Features of HubSpot CRM

  1. Contact Management: With HubSpot CRM, businesses can store and manage all their customer and prospect information in one place. The tool allows businesses to track customer interactions, including emails, calls, meetings, and social media interactions.

  2. Sales Pipeline Management: HubSpot CRM enables businesses to manage their sales pipeline effectively. The tool provides a visual representation of the sales pipeline, making it easy for businesses to see where each prospect is in the sales process.

  3. Task Management: HubSpot CRM enables businesses to automate and manage their tasks, including follow-up emails, calls, and meetings. The tool also provides reminders and notifications to ensure that nothing falls through the cracks.

  4. Marketing Automation: HubSpot CRM enables businesses to create and automate their marketing campaigns. The tool allows businesses to create landing pages, email campaigns, and social media posts, all from within the platform.

  5. Analytics and Reporting: HubSpot CRM provides businesses with detailed analytics and reporting on their sales and marketing activities. The tool allows businesses to track metrics such as website traffic, lead generation, and conversion rates.

Benefits of HubSpot CRM

  1. Easy to Use: HubSpot CRM is designed to be user-friendly, making it easy for businesses to get up and running quickly.

  2. Integration with Other HubSpot Tools: HubSpot CRM integrates seamlessly with other HubSpot tools, allowing businesses to manage the entire customer lifecycle from one platform.

  3. Cost-Effective: HubSpot CRM is a free tool, making it an excellent option for small businesses and startups.

  4. Scalable: HubSpot CRM can be scaled to meet the needs of businesses of all sizes.

  5. Customizable: HubSpot CRM can be customized to meet the unique needs of businesses.

HubSpot CRM is a powerful tool that can help businesses manage their customer relationships effectively. The tool offers a wide range of features, including contact management, sales pipeline management, task management, email marketing capabilities, automation, and analytics and reporting.

The benefits of using HubSpot CRM include its ease of use, integration with other HubSpot tools, cost-effectiveness, scalability, and customizability. With HubSpot CRM, businesses can streamline their sales and marketing processes, improve customer relationships, and ultimately, grow their business.

3. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a powerful CRM that is specifically designed for e-commerce businesses. It provides an extensive range of tools and features that can help your ecommerce businesses to streamline their sales processes and provide a better shopping experience to their customers.

Here are some of the key benefits of using Salesforce Commerce Cloud:

  1. Personalization: Salesforce Commerce Cloud provides advanced personalization capabilities that can help businesses deliver personalized shopping experiences to their customers. With the help of artificial intelligence and machine learning algorithms, Commerce Cloud can analyze customer behavior and preferences, and provide personalized product recommendations, targeted promotions, and customized content.

  2. Unified Commerce: One of the unique features of Commerce Cloud is its ability to unify online and offline sales channels. Businesses can use Commerce Cloud to manage all of their sales channels, including e-commerce websites, mobile apps, social media, and physical stores, from a single platform. This can help businesses improve their overall sales performance and provide a seamless shopping experience to their customers.

  3. Multi-Store Management: Commerce Cloud also provides multi-store management capabilities, which can be particularly useful for businesses that operate multiple e-commerce websites. With Commerce Cloud, businesses can manage all of their websites from a single platform, which can help them save time and resources and ensure consistency in their branding and messaging.

  4. Marketing Automation: Commerce Cloud also includes powerful marketing automation capabilities, which can help businesses create and execute targeted marketing campaigns across all of their sales channels. This can help businesses attract new customers, retain existing ones, and drive sales growth.

  5. Analytics and Reporting: Finally, Commerce Cloud provides advanced analytics and reporting capabilities, which can help businesses gain valuable insights into their sales performance and customer behavior. With the help of real-time analytics and dashboards, businesses can monitor key performance metrics, identify trends and patterns, and make data-driven decisions to improve their sales processes and grow their business.

Salesforce Commerce Cloud is a powerful CRM that provides a wide range of tools and features that can help businesses improve their sales performance and provide a better shopping and ecommerce business experience to their customers.

From personalization and unified commerce to multi-store management, marketing automation, and advanced analytics, Commerce Cloud has everything businesses need to succeed in today's competitive e-commerce landscape.

4. Zoho CRM

Zoho CRM is a cloud-based customer relationship management software designed to help businesses manage their sales, marketing, and customer support activities. It offers a range of features to streamline customer-facing processes, automate routine tasks, and improve overall efficiency.

Some of the benefits of using Zoho CRM include:

  1. Comprehensive lead management: Zoho CRM helps businesses manage their leads more effectively by providing tools to track and qualify leads, assign them to sales reps, and move them through the sales pipeline.

  2. Seamless integration with third-party apps: Zoho CRM integrates with a range of third-party applications, such as Google Apps, Microsoft Office, and Mailchimp, allowing businesses to streamline their workflows and maximize productivity.

  3. Automation of routine tasks: Zoho CRM automates a range of routine tasks, such as lead generation, lead scoring, and follow-up emails, freeing up sales reps to focus on more high-value tasks.

  4. Improved collaboration: Zoho CRM allows sales reps to collaborate more effectively with other team members by providing a centralized platform for sharing information, tracking progress, and assigning tasks.

  5. Real-time analytics: Zoho CRM provides real-time analytics on a range of key performance indicators, such as sales cycle length, win rates, and revenue by product or region, allowing businesses to make data-driven decisions and optimize their sales processes.

  6. Mobile access: Zoho CRM offers mobile apps for iOS and Android, allowing sales reps to access customer information, track their activities, and manage their tasks on the go.

  7. Affordable pricing: Zoho CRM offers a range of pricing plans to suit businesses of all sizes, with features such as lead and contact management, sales forecasting, and workflow automation included as standard.

Overall, Zoho CRM offers a range of powerful features and benefits to help businesses streamline their sales, marketing, and customer support processes, improve collaboration, build strong customer relationships, and drive revenue growth.

5. Freshsales CRM

Freshsales is a customer relationship management (CRM) tool that is designed to help businesses manage their sales processes more efficiently.

Here are some of the key benefits of using Freshsales:

  • All-in-one sales platform: Freshsales provides an all-in-one sales platform that includes everything from lead generation and qualification to deal management and analytics. This makes it easier for businesses to manage their entire sales process from a single platform, without needing to use multiple tools.

  • Automated lead management: Freshsales automates lead management, making it easier for businesses to prioritize leads and follow up with them in a timely manner. The platform automatically scores leads based on their level of engagement and behavior, allowing sales teams to focus on the most promising leads.

  • Customizable sales pipeline: Freshsales allows businesses to customize their sales pipeline to match their specific sales process. This makes it easier for sales teams to manage their deals and track progress, giving them greater visibility into their pipeline.

  • Integrations with other tools: Freshsales integrates with a range of other tools, including email marketing platforms, phone systems, and social media networks. This makes it easier for businesses to manage their sales process from a single platform without needing to switch between different tools.

  • Real-time analytics: Freshsales provides real-time analytics that helps businesses track their sales performance and identify areas for improvement. The platform includes a range of customizable dashboards and reports, allowing sales teams to monitor their progress and adjust their strategies as needed.

  • Mobile app: Freshsales offers a mobile app that allows sales teams to manage their deals on the go. The app includes all of the key features of the desktop platform, making it easy for sales teams to manage their sales process from anywhere.

  • Affordable pricing: Freshsales offers affordable pricing plans that make it accessible to businesses of all sizes. The platform also offers a free trial, allowing businesses to test the platform before committing to a paid plan.

Freshsales is a powerful sales platform that provides a range of benefits to businesses looking to improve their sales processes. With automated lead management, customizable pipelines, real-time sales analytics, and a mobile app, Freshsales is a great choice for businesses looking to streamline their sales process and boost their sales performance.

6. Agile CRM

Agile CRM is an all-in-one customer relationship management (CRM) platform that is specifically designed to help businesses streamline their sales, automated marketing campaigns, and service processes. The platform is known for its simplicity, ease of use, and affordability. It is designed to help businesses of all sizes manage their contacts, automate their marketing campaigns, and improve their customer service.

Here are some of the key features and benefits of using Agile CRM:

  1. Contact Management: Agile CRM provides a comprehensive contact management system that helps businesses keep track of all their customer interactions. It allows you to import contacts from other sources, including social media and email and provides a 360-degree view of each contact, including their contact information, social media profiles, and previous interactions with your business.

  2. Marketing Automation: With Agile CRM, businesses can automate their marketing campaigns and engage with their customers more effectively. The platform provides a range of tools for creating email campaigns, social media campaigns, and landing pages, as well as automated workflows that trigger based on specific actions or behaviors.

  3. Sales Automation: Agile CRM's sales automation features help businesses streamline their sales processes, from lead capture to deal closure. The platform provides a range of tools for managing leads, tracking deals, and automating follow-up tasks.

  4. Customer Service: Agile CRM also provides a range of tools for managing customer service interactions. It allows businesses to create support tickets, track customer issues, and automate follow-up tasks to ensure that customer inquiries are resolved quickly and effectively.

  5. Customization: Agile CRM is highly customizable, allowing businesses to tailor the platform to their specific needs. It provides a range of customization options, including custom fields, custom reports, and custom dashboards, allowing businesses to get the most out of the platform.

  6. Integration: Agile CRM integrates with a range of other business tools, including social media platforms, email marketing tools, and customer support platforms, allowing businesses to streamline their workflows and improve their overall efficiency.

Agile CRM is a powerful and affordable CRM platform that offers a range of features and benefits to help businesses improve their sales, marketing, and customer service processes. With its intuitive user interface, customizable features, and seamless integrations, Agile CRM is an excellent choice for businesses of all sizes looking to improve their customer relationships.

7. Pipedrive

Pipedrive is a sales CRM software that focuses on simplifying the whole sales funnel and pipeline. It's designed to help sales teams manage their deals, prioritize activities, and stay organized throughout the sales process.

Here are some of the key benefits of using Pipedrive:

  1. Intuitive Interface: Pipedrive's user interface is easy to navigate, making it simple to manage your sales pipeline. The drag-and-drop functionality allows you to move deals from one stage to another, so you can easily see where your deals stand.

  2. Customizable Pipeline: Pipedrive's pipeline is fully customizable, so you can tailor it to fit your sales process. You can add or remove stages as needed and customize the fields in each stage to capture the information that's important to you.

  3. Activity Management: Pipedrive allows you to set up reminders and follow-up tasks for each deal, so you can stay on top of your sales activities. You can also track your team's activities and progress, so you can ensure that everyone is focused on the right priorities.

  4. Sales Reporting: Pipedrive provides a range of reporting tools to help you track your sales performance. You can generate reports on deals won and lost, deal value, and sales activities. This data can help you identify areas for improvement and make data-driven decisions.

  5. Integrations: Pipedrive integrates with a range of other software, including marketing automation tools, accounting software, and customer support software. This allows you to streamline your sales process and automate tasks where possible.

  6. Mobile App: Pipedrive has a mobile app for iOS and Android devices, so you can manage your sales pipeline on the go. The app allows you to view your deals, add new leads, and track your sales activities from anywhere.

Pipedrive is a powerful sales CRM software that can help you streamline your sales process, stay organized, and close more deals. Its customizable pipeline, activity management features, and reporting tools make it a popular choice among sales teams of all sizes.

8. Infusionsoft

Infusionsoft is a cloud-based CRM software designed to help small businesses streamline their sales and marketing processes. With Infusionsoft, businesses can manage leads, automate marketing campaigns, create automated workflows and track sales activity in a centralized system.

Here are some of the benefits of using Infusionsoft as your best CRM software for e-commerce::

  1. Automate Marketing Campaigns: Infusionsoft's automation capabilities allow businesses to create targeted and personalized marketing campaigns. With the ability to track customer behavior and preferences, Infusionsoft can automatically trigger relevant messages, offers, and promotions to increase engagement and conversions.

  2. Sales Management: Infusionsoft offers a comprehensive suite of sales management tools to help businesses track their sales pipeline and close deals. These tools include customizable sales pipelines, lead scoring, automated follow-up, and detailed sales reporting.

  3. Streamlined Workflow: Infusionsoft provides businesses with a centralized system to manage their sales and marketing activities, eliminating the need for multiple systems and manual data entry. This streamlines the workflow and reduces the risk of errors, making it easier for businesses to focus on their core competencies.

  4. E-commerce Integration: Infusionsoft has e-commerce capabilities that allow businesses to integrate their online store with their CRM. This means that businesses can track customer purchases, order history, and provide personalized product recommendations based on customer behavior.

  5. Customer Support: Infusionsoft offers excellent customer support to its users. Their customer support team is available via phone, email, and live chat to help businesses resolve any issues they may face while using the software.

Infusionsoft is a robust CRM software designed to help small businesses streamline their sales and marketing processes. With its automation capabilities, sales management and marketing tools, streamlined workflow, e-commerce integration, and excellent customer support, Infusionsoft is an excellent choice for small businesses looking to improve their sales and marketing activities.

9. Insightly

Insightly is a CRM software that helps small and medium-sized e-commerce businesses manage their customer interactions, sales pipelines, and project management.

Here are some of the key benefits of using Insightly:

  1. Customizable Sales Pipeline: Insightly allows users to customize their sales pipelines to fit their specific business needs. This means that businesses can create unique stages and milestones for each opportunity, ensuring that they are accurately tracking their progress and identifying areas for improvement.

  2. Contact Management: Insightly makes it easy to manage all of your contacts in one place. Users can store contact information, track email communication, and set reminders to follow up with important prospects or clients.

  3. Project Management: Insightly includes robust project management capabilities, allowing businesses to manage tasks, projects, and deadlines in one central location. With features like project milestones and task dependencies, teams can stay on track and ensure that projects are completed on time and within budget.

  4. Integration with Popular Apps: Insightly integrates with popular apps like Gmail, Outlook, and Mailchimp, making it easy to seamlessly connect your CRM with your other business tools.

  5. Mobile App: Insightly has a mobile app that allows users to access their CRM on the go. With features like real-time updates and push notifications, users can stay connected and up-to-date even when they're away from their desks.

  6. Reporting and Analytics: Insightly includes powerful reporting and analytics capabilities, allowing businesses to track their progress and identify areas for improvement. With customizable dashboards and detailed reports, users can quickly and easily get a snapshot of their business performance.

  7. Affordable Pricing: Insightly offers affordable pricing plans, making it accessible to small businesses with limited budgets. The basic plan starts at just $29/month, and includes all of the essential CRM features.

Insightly is a great choice for small businesses that need a CRM solution that can help them manage their customer interactions, sales, email marketing campaigns, pipelines, and project management. With customizable pipelines, robust contact management, and powerful reporting capabilities, Insightly is a comprehensive and affordable CRM solution.

10. ActiveCampaign

ActiveCampaign is a cloud-based customer relationship management system (CRM) software that provides a suite of marketing automation and sales CRM integration tools. The platform helps businesses streamline their marketing campaigns, manage their leads and customers, and automate their sales processes.

Here are some of the benefits of using ActiveCampaign:

  1. Marketing Automation: ActiveCampaign offers a comprehensive suite of marketing automation tools that help businesses automate their marketing campaigns. This includes features like email marketing, SMS marketing, social media marketing, and lead scoring. With ActiveCampaign, businesses can create targeted campaigns that engage with their customers on a personal level, resulting in higher open rates, click-through rates, and conversion rates.

  2. Sales CRM: ActiveCampaign's CRM tools help businesses manage their sales pipelines and automate their sales processes. This includes features like contact management, deal management, and sales automation. With ActiveCampaign's sales CRM, businesses can track their deals, automate their sales workflows, and create custom sales reports that help them identify trends and opportunities.

  3. Customer Support: ActiveCampaign's customer support tools help businesses manage their customer inquiries and support tickets. This includes features like helpdesk automation, live chat, and support ticket management. With ActiveCampaign's customer support tools, businesses can provide personalized and efficient support to their customers, resulting in increased customer satisfaction and loyalty.

  4. Integrations: ActiveCampaign integrates with over 850 third-party applications, including popular tools like Salesforce, Shopify, and Zapier. This allows businesses to connect their marketing, sales, and customer support tools, creating a seamless and efficient workflow.

  5. Reporting and Analytics: ActiveCampaign provides detailed reporting and analytics tools that help businesses track their performance and identify areas for improvement. This includes features like campaign reports, sales reports, and website tracking. With ActiveCampaign's reporting and analytics tools, businesses can make data-driven decisions that improve their overall performance and ROI.

ActiveCampaign is an all-in-one CRM platform that offers a comprehensive suite of marketing automation and sales CRM tools. By using ActiveCampaign, businesses can streamline their marketing campaigns, manage their leads and customers, and automate their sales processes.

With its robust integrations with email marketing, and reporting tools, ActiveCampaign is an ideal choice for businesses that want to optimize their email marketing campaigns and sales efforts.

The Bottom Line

CRM software has become an essential tool for businesses of all sizes to manage their customer relationships efficiently. It offers a range of features that can help businesses streamline their operations, improve customer satisfaction, and increase revenue. Each CRM software comes with its own set of features and benefits, so it's important to choose the one that aligns with your business needs and goals.

By carefully using customer data, evaluating your options and selecting the right CRM software, you can enhance your customer relationships and achieve success in your online business' endeavors.

FAQs: Best CRM For E-Commerce

Which CRM is best for eCommerce?

There are several ecommerce CRM software options available for eCommerce businesses, and the best one depends on the specific needs and requirements of the business. However, some popular e commerce crm options include:

  • Venturz
  • Salesforce Commerce Cloud
  • Zoho CRM
  • Freshsales
  • Agile CRM
  • Pipedrive
  • Insightly

Does eCommerce need CRM?

Yes, eCommerce businesses can benefit greatly from using a top ecommerce CRM now. The right ecommerce CRM software can help businesses manage customer data, streamline sales processes, and improve customer satisfaction and retention.

Which CRM does Shopify use?

Shopify uses its own CRM tool, called Shopify CRM. It is designed specifically for Shopify users and integrates with the platform's other tools and features.

What is CRM for eCommerce?

CRM for an eCommerce store or ecommerce website is a software tool that helps businesses manage customer relationships and sales processes in the eCommerce industry. It typically includes features such as customer data management, sales tracking, and marketing automation.

Which is #1 CRM software?

The #1 best CRM software depends on various factors such as the business needs, size, industry, and budget. However, Venturz is one of the most popular and widely used CRM software options globally.

How is CRM used in ecommerce?

CRM can be used in eCommerce companies in various ways, such as:

  • Managing customer data and tracking customer behavior
  • Personalizing the customer experience
  • Automating marketing and sales processes
  • Streamlining customer service and support
  • Improving customer retention and loyalty

What are the 3 types of CRM?

The 3 types of CRM are:

  • Operational CRM - This type of CRM focuses on automating and streamlining customer-facing business processes such as sales, marketing, and customer service.

  • Analytical CRM - This type of CRM focuses on analyzing customer data to gain insights into customer behavior and preferences, which can be used to improve business operations and customer relationships.

  • Collaborative CRM - This type of CRM focuses on facilitating communication and collaboration between different departments or teams within a business, such as sales, marketing, and customer service.