Top 10 B2b Marketplaces in Europe for Buyers and Sellers

Being an entrepreneur, you probably want trading to be smooth and stress-free for both you and your buyers. B2B platforms are the game-changers that take away all the headaches, making the whole experience easy and convenient.

With the world going digital, B2B online shopping is becoming increasingly convenient. A report indicates that B2B sales are projected to reach $1.8 trillion in 2023, with 17% of these sales occurring through digital channels. This marks a notable increase from the 13% recorded in 2019, reflecting a growing trend towards strategic procurement practices in the digital space.

So, B2B marketplaces are vital for businesses to link up with a wide network of suppliers, manufacturers, and buyers. This helps them enhance their competitiveness and thrive in the ever-changing European market.

If you're in Europe and thinking about launching a business on a B2B marketplace, check out this blog. It covers a lot more than just highlighting online B2B marketplaces.

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What Would Be The Benefits If Seller Join Online B2B Marketplaces

  • Access to a broader audience
  • No traditional marketing and distribution costs
  • Every time available
  • Reach specific audience
  • Show competitiveness while adapting to modern business
  • Variety of payment process
  • Access a wide variety of products
  • Saves a lot of time
  • Easy comparison of prices to choose the best one
  • Purchase anywhere, anytime
  • Easy online ordering

Looking For The Best B2B Marketplaces in Europe

Numerous B2B marketplaces have become significant players in Europe, revolutionizing business operations and trade. Here, we highlight the four most crucial B2B marketplaces in the region.

PositionBrand NameRating
1eWorldTrade ⭐⭐⭐⭐⭐ 4.8/5
2Thomasnet ⭐⭐⭐⭐⭐ 4.6/5
3Alibaba ⭐⭐⭐⭐⭐ 4.7/5
4Amazon Business ⭐⭐⭐⭐⭐ 4.3/5
5Amazon Business ⭐⭐⭐⭐⭐ 4.3/5
6HKTDC ⭐⭐⭐⭐⭐ 4.5/5
7Allegro ⭐⭐⭐⭐⭐ 4.2/5
8Mercateo ⭐⭐⭐⭐⭐ 4.4/5
9ManoMano ⭐⭐⭐⭐⭐ 3.8/5
10Zentrada ⭐⭐⭐⭐⭐ 3.9/5


eWorldTrade is a premier B2B (business-to-business) marketplace that ranks on the top. Operating in nearly 195 countries and spanning 10,000 niche markets, this marketplace is a secure gateway for all businesses aiming to expand and gain the attention they need.

It allows companies to connect with potential suppliers, manufacturers, distributors, and buyers, promoting B2B relationships that can lead to mutually beneficial partnerships.

Being the largest networking hub for B2B, eWorldTrade lets businesses discover new trade opportunities, expand their market reach, and engage in international commerce.

The Key features of eWorldTrade include:

  • Give the premium membership so the B2B sellers can access a huge number of buyers worldwide.
  • They offer digital branding services to boost your brand visibility on the platform.
  • Keep all the transactions transparent to provide a profitable and secure B2B portal.
  • They have a 24/7 dedicated support team and key account management for premium members.

2: Thomasnet


Thomasnet is a notable B2B platform that primarily serves the North American market, including the United States and Canada. The platform helps businesses find and compare suppliers and discover new manufacturing partners.

Thomasnet offers access to information from over 500,000 suppliers, with listings updated regularly by a dedicated team. As well as, the buyers can compare and shortlist the sellers on the platform, which lets them make informed decisions.

The Key features of Thomasnet include:

  • Users can filter their search by location, company type, and more to find the most suitable suppliers.
  • Allow buyers to send RFQs to multiple suppliers with just one click, simplifying the process.
  • Thomasnet provides 2D/3D CAD and BIM services to help users visualize products.

3: Alibaba


Alibaba is indeed one of the world's largest and most well-known B2B marketplaces, connecting buyers and sellers on a global scale. While Alibaba primarily originated in China, it has gained immense popularity and presence worldwide, including in Europe.

It offers B2B buyers and sellers to engage in international trade. While catering to over 190 countries with a vast array of products, Alibaba is making it a truly global B2B platform.

The Key features of Alibaba include:

  • A vast array of products is available, including electronics, apparel, toys, and more, with various discounts.
  • They offer the most effective tools for lead generation and CRM to help businesses.
  • Also, Alibaba offers dropshipping services for foreign sellers, letting them expand their product offerings without managing inventory.

4: Amazon Business


Amazon Business is a premier B2B marketplace provided by Amazon, specifically designed to meet the needs of businesses. Amazon Business in the B2B space provides a dedicated marketplace for businesses to buy and sell a wide range of products.

Business-Specific Features: The platform includes features tailored for business customers, such as bulk purchasing options, quantity discounts, and business pricing. This makes it convenient for buyers procuring supplies in larger quantities.

Customer Support: Amazon Business offers dedicated customer support for business customers, addressing inquiries, providing assistance with orders, and ensuring a smooth buying experience.

The Key features of Amazon Business include:

  • Allows for the creation of multiple user accounts under one business account.
  • Bring analytics tools that give them insight into purchasing and supply chain activities.
  • Buyers can benefit from free shipping on eligible items and get professional guidance in buying.

5: Etsy


Etsy is primarily known as a global e-commerce platform that focuses on handmade, vintage, and unique items. Etsy has a global reach, connecting buyers and sellers from around the world.

While it's not specifically a B2B marketplace, businesses, including small enterprises, may use Etsy as a platform to sell their unique products.

Overall, eWorldTrade is a reliable and effective platform for businesses looking to expand their reach and connect with potential buyers and suppliers worldwide.

The Key features of Etsy include:

  • Sellers can create their own shops inside the platform and have their own feedback.
  • Etsy focuses on SEO optimization, allowing sellers to enhance their titles of listings.
  • Offers global shipping for sellers to ship their products to buyers all over the world.



The Hong Kong Trade Development Council (HKTDC) operates as a statutory body in Hong Kong with a mission to promote and develop international trade. The platform provides various services to facilitate business connections between more than 2 million buyers and sellers globally.

One of HKTDC's prominent activities is organizing trade shows and exhibitions. These events bring together buyers and sellers from various industries to showcase products, explore business opportunities, and build connections.

The Key features of HKTDC include:

  • HKTDC organizes various trade fairs in order to bring businesses together from different industries.
  • It helps companies identify potential partners, buyers, and suppliers based on their specific business needs.
  • Offer digital tools and services to enhance the efficiency of B2B transactions.

7: Allegro


Allegro is a leading e-commerce platform based in Poland. The platform is noteworthy for its strong presence in the Central and Eastern European region.

Allegro is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, home goods, and more.

Traditionally, Allegro has been known as a consumer-focused marketplace where individuals and businesses can sell products directly to consumers.

The Key features of Allegro include:

  • Allegro offers fixed-price listings for sellers who prefer a more traditional e-commerce model.
  • Provide logistics solutions to facilitate transactions and shipping processes.
  • The platform implements security features to protect both buyer's and seller's information.
  • Availability of mobile applications so the users can make transactions conveniently from their smartphones.

8: Mercateo


Mercateo is a B2B e-procurement platform that operates primarily in Europe. It connects buyers and sellers, offering a wide range of products and services to businesses.

The platform serves as a marketplace for B2B transactions, enabling businesses to connect with a network of suppliers and sellers.

The Key features of Mercateo include:

  • It offers catalog management tools to organize its product catalog efficiently.
  • Provide e-procurement solutions to ease the purchasing process for businesses.
  • Features order management tools to track and manage orders in real-time.

9: ManoMano


ManoMano is a European e-commerce platform specializing in DIY, home improvement, and gardening products. The platform features a diverse catalog of products, including tools, materials, furniture, and accessories for various home and garden projects.

ManoMano operates in several European countries, making it accessible to a broad audience of consumers and, potentially, businesses.

The Key features of ManoMano include:

  • Detailed product information is available to assist customers in selecting the right products.
  • Allow customers to monitor the status of their orders.
  • Give promotions, discounts, and special deals on products, providing customers with cost-saving opportunities.

10: Zentrada


Zentrada is a B2B (business-to-business) marketplace based in Germany that connects buyers and sellers across Europe. Zentrada is known for its focus on wholesale and bulk purchasing, making it a platform where retailers and resellers can source products for their businesses.

With more than 400,000 available products, Zentrada serves as a premier platform for buyers and sellers from various European countries to engage in cross-border trade.

The Key features of Zentrada include:

  • It allows safe and easy transaction management.
  • Buyers can reorder the products through the Tradesafe ordering process.
  • Each supplier has their own page on Zentrada, with ordering details displayed, minimum order quantities, and prices.

The Bottom Line

So, these are some of the best B2B marketplaces in Europe that can be instrumental in driving your business success. By choosing a marketplace based on your specific needs, you can discover reliable business partners to accelerate the growth of your enterprise.