20+ Best Online Survey Tools For Business 2024

Feeling lost in the sea of online survey tools? You're not alone. With countless options promising the "best" results, choosing the right one can feel overwhelming.

Not all survey tools are created equal. Some are better suited for detailed research, while others shine in quick polls and feedback collection. Knowing which tool to use can save you time and get you the information you need faster.

So, buckle up and get ready for a crystal-clear, jargon-free exploration of the top survey tools. We'll break down the features, answer your burning questions, and help you pick the winner that fits you like a glove.

Let's get started.

How to Choose An Online Survey Tool?

Remember that confusing online survey tool ad promising the "ultimate solution"? Yeah, us too. Choosing the right one can feel like finding a needle in a haystack.

So, what makes a great survey tool? Let's break down the key features you should consider:

  • Question Powerhouse: Does it offer various question types, like multiple choice, open-ended, and even fancy rating scales? The more variety, the better you can capture different kinds of feedback. Think of it as having a toolbox with all the right wrenches.

  • Look Design, It Matters!: Can you create surveys that are visually appealing and easy to navigate, even on smartphones? Remember, first impressions count, even for surveys.

  • Sharing Spree: Can you easily send your survey via email, social media, or even embed it on your website? The more sharing options, the wider you can reach your target audience. Think of it as casting a wider fishing net.

  • Data Detective Time: Does the tool analyze your results clearly and simply? Charts, graphs, and easy-to-understand reports are your friends here. Imagine solving a mystery, but with way less stress.

  • Analysis Features: After collecting responses, you need to make sense of them. Look for tools that offer easy-to-understand analytics.

  • Integration: Does the tool work well with other software you use? Integration can save you a lot of manual work.

  • Pricing: Consider your budget. Some tools are free, while others charge a monthly fee. Make sure the cost aligns with the value you're getting.

These are just the starting points! Remember, the "best" tool depends on your specific needs. Keep these features in mind, ask questions, and you'll find the perfect match for your survey adventures!

23 Best Online Survey Tools

1. SurveySparrow

SurveySparrow turns the chore of creating surveys into a smooth experience. It stands out by offering a conversational interface, making online surveys feel like a chat rather than a tedious task.

This approach not only enhances the experience for the creator but also for the respondent, potentially boosting response rates.

Ideal for businesses of all sizes, it helps you collect feedback effectively and understand your audience better.

Key Features:

  • Conversational Interface: Engages respondents with a chat-like experience, making it more likely for them to complete the survey.

  • Advanced Analytics: Comes equipped with powerful tools to analyze data, helping you make informed decisions based on the feedback collected.

  • Customization Options: Allows you to personalize surveys to match your brand, creating a seamless experience for your respondents.

  • Integration Capabilities: Easily integrates with popular tools, ensuring you can connect SurveySparrow with your existing workflow.

  • Unlimited Surveys and Responses: Offers the flexibility to create unlimited surveys and collect unlimited responses, ensuring you're never limited in the feedback you can gather.

SurveySparrow provides a unique blend of user-friendly design and powerful features, making it an excellent choice for anyone looking to create surveys and collect feedback efficiently.

2. Venturz

Venturz is quickly gaining recognition as one of the best online survey tools available, thanks to its comprehensive suite of features designed for businesses and researchers focused on gathering precise insights.

This platform stands out for its emphasis on customization, security, and integration, making it a go-to choice for those looking to create sophisticated surveys and forms.

Key Features:

  • Customizable Form Fields: Venturz allows for deep customization of form fields, enabling users to tailor surveys to collect exactly the data they need. This flexibility ensures that every survey is perfectly aligned with its intended research goals.

  • Embedding and Sharing Options: Offering a variety of embedding and sharing capabilities, Venturz makes it simple to distribute surveys across multiple channels. Whether through social media, email, or directly on your website, reaching your target audience has never been easier.

  • Conditional Logic: This advanced feature allows surveys to dynamically adapt based on how respondents answer certain questions. By implementing conditional logic, Venturz ensures a more relevant and streamlined experience for participants.

  • Multi-Step Forms: Venturz supports the creation of multi-step forms, breaking down complex surveys into manageable sections. This not only improves the user experience but can also help increase completion rates.

  • Data Validation and Security: With a strong emphasis on data integrity and security, Venturz provides robust validation checks and secure data handling practices. This ensures that the information collected is accurate and protected.

  • Lead Flows: Beyond traditional surveys, Venturz offers lead flow features, helping businesses capture and nurture leads directly through their forms. This integration of marketing and feedback collection tools makes Venturz a powerful asset for growth-focused organizations.

  • Form Styling: To maintain brand consistency, Venturz offers extensive form styling options. Users can customize the look and feel of their surveys to match their brand identity, enhancing brand recognition and trust.

  • Form Analytics: Understanding survey performance is crucial, and Venturz delivers with comprehensive form analytics. Users can track engagement, completion rates, and other key metrics to gauge the success of their surveys and make informed decisions.

  • CRM Integration: For businesses that rely on customer relationship management (CRM) systems, Venturz offers seamless integration. This allows for the automatic transfer of survey data into CRM platforms, streamlining workflows and enhancing customer insights.

Venturz is carving out a niche for itself among the leading online survey tools with its advanced features and user-centric design.

Whether you're looking to conduct detailed market research, gather customer feedback, or generate leads, Venturz provides the tools you need to achieve your goals efficiently and effectively.

3. SoGoSurvey

SoGoSurvey is a robust platform designed for those who take market research seriously. It's not just about collecting responses; it's about understanding deep insights from customer data.

With its advanced features, SoGoSurvey is perfect for businesses and researchers aiming to conduct market research with sophisticated data analysis.

This tool stands out for its ability to handle complex survey needs while remaining user-friendly for survey creators and participants alike.

Key Features:

  • Multilingual Surveys: Break language barriers by conducting market research in multiple languages, making it easier to gather global insights.

  • Sophisticated Data Analysis: Offers advanced data analysis tools, enabling you to dive deep into the feedback and extract meaningful insights.

  • High-Level Customization: Tailor every aspect of your survey to fit your brand and research needs, enhancing respondent engagement.

  • Advanced Reporting: Generate comprehensive reports that simplify complex data, helping you make informed decisions quickly.

  • Secure Data Handling: Ensures the safety and privacy of your customer data, giving you peace of mind when conducting sensitive market research.

  • Integration Capabilities: Seamlessly integrates with other tools, ensuring the smooth transfer of data across platforms.

SoGoSurvey is a powerful ally for anyone looking to conduct market research with precision and depth. Its focus on multilingual support and sophisticated data analysis makes it a standout choice for gathering and understanding customer feedback on a global scale.

4. Birdeye

Birdeye takes a unique approach to online surveys, focusing on contextual surveys that capture customer feedback in real-time.

This platform is designed for businesses looking to understand their customers better through targeted questions and advanced survey features.

Birdeye's user interface is clean and intuitive, making it easy for anyone to create surveys, collect responses, and analyze data without getting bogged down in complexities.

Key Features:

  • Contextual Surveys: Allows you to send surveys based on specific customer interactions, ensuring you collect feedback that's relevant and timely.

  • Unlimited Survey Questions: Create surveys with as many questions as you need to get the insights you're after, without any restrictions.

  • Advanced Skip Logic: Customize the survey experience for each respondent with skip logic, which guides them through questions based on their previous answers.

  • Multiple Surveys: Manage and deploy multiple surveys simultaneously, making it easier to conduct various types of research at the same time.

  • User-Friendly Interface: The straightforward design lets you quickly set up, distribute, and manage surveys.

  • Export Data: Easily export data for further analysis, allowing you to dive deeper into the feedback you've collected.

  • Integration Capabilities: Seamlessly integrates with other software, enhancing your ability to collect and analyze customer data across platforms.

Birdeye stands out for its focus on contextual surveys and its comprehensive set of features designed to simplify the survey process while delivering deep insights.

Whether you're looking to gauge customer satisfaction, conduct market research, or gather event feedback, Birdeye provides the tools you need to collect responses effectively.

5. Zoho Survey

Zoho Survey is a comprehensive free online survey tool that empowers you to create sophisticated surveys for detailed data collection.

It's designed for businesses and individuals who need to gather insights through customer surveys, employee feedback, or market research.

The free version of Zoho Survey offers a robust set of features that make it easy to design, distribute, and analyze surveys without any cost.

Key Features:

  • Free Online Survey Creation: With Zoho Survey's free version, you can quickly create surveys without any financial commitment.

  • Variety of Question Types: Supports multiple question types, allowing for more detailed and varied customer surveys.

  • Intuitive Design Interface: The user-friendly interface ensures that creating and customizing surveys is straightforward and hassle-free.

  • Real-Time Reporting: Instantly view and analyze the data collected from your surveys, making it easier to make informed decisions.

  • Integration with Zoho Suite: Seamlessly integrates with other Zoho products, enhancing your data collection and analysis capabilities.

  • Mobile Optimization: Surveys are optimized for mobile devices, ensuring respondents have a smooth experience regardless of the device used.

6. Qualaroo

Qualaroo is known for its ability to conduct nuanced customer surveys with a focus on user experience. It's a free online survey tool that specializes in unearthing deep insights through sophisticated surveys.

Qualaroo's strength lies in its advanced features that allow for targeted data collection, making it ideal for businesses looking to understand their customers on a deeper level.

Key Features:

  • Nudge™ Technology: Qualaroo's unique Nudge™ technology prompts users to participate in surveys at the right moment, increasing response rates.

  • Advanced Targeting Options: Allows for precise targeting based on user behavior, ensuring that surveys reach the most relevant audience.

  • Sentiment Analysis: Incorporates advanced sentiment analysis to interpret the tone and emotion behind responses, providing deeper insights.

  • Customizable UI: Offers a customizable user interface that can be tailored to match your brand, enhancing the survey experience for participants.

  • Integration Capabilities: Easily integrates with popular analytics and marketing tools, enriching your data collection ecosystem.

  • Sophisticated Data Analysis: Features sophisticated data analysis tools that help you make sense of complex feedback patterns.

7. ProProfs Survey Maker

ProProfs Survey Maker is a versatile tool designed to simplify the creation of customer feedback surveys. It's built for businesses of all sizes looking to gather feedback efficiently.

This survey maker stands out for its ease of use, allowing anyone to create engaging survey forms without needing technical skills.

Key Features:

  • Wide Range of Templates: Offers a vast library of templates, making it easy to start gathering feedback quickly.

  • Customization Options: Allows for extensive customization of survey forms to align with your brand identity.

  • Advanced Reporting: Delivers insightful reports on collected data, helping you understand survey responses in depth.

  • Integration Capabilities: Seamlessly integrates with other tools, enhancing your ability to act on the feedback collected.

  • Real-Time Feedback: Enables the collection of real-time feedback, ensuring you're always up-to-date with customer sentiments.

  • Ease of Distribution: Surveys can be easily shared across multiple platforms, increasing the reach of your targeted surveys.

8. Confirmit

Confirmit is recognized for its comprehensive features tailored for conducting in-depth customer feedback surveys and targeted surveys.

It caters to organizations looking for detailed insights into customer behavior and satisfaction. Confirmit's robust platform is ideal for those who require advanced functionalities to analyze survey responses.

Key Features:

  • Sophisticated Survey Design: Offers advanced tools for creating sophisticated survey forms that can handle complex survey needs.

  • Multi-Channel Distribution: Facilitates the distribution of surveys across various channels, ensuring you can reach your audience wherever they are.

  • In-depth Analysis Tools: Comes equipped with powerful analysis tools to dive deep into the collected data and extract actionable insights.

  • High Scalability: Capable of handling a large volume of survey responses, making it suitable for extensive market research projects.

  • Advanced Logic Capabilities: Features advanced logic that tailors survey questions based on previous answers, enhancing the relevance of survey forms.

  • Global Reach: Supports multilingual surveys, enabling you to conduct research on a global scale and gather feedback from diverse demographics.

9. HubSpot Free Online Form Builder

HubSpot Free Online Form Builder is a powerful, user-friendly tool designed to help you create online surveys and forms effortlessly.

It's part of HubSpot's broader suite of free tools, aimed at improving customer engagement and gathering valuable insights.

This free survey tool is perfect for businesses looking to enhance their customer satisfaction surveys without investing in expensive software.

Key Features:

  • Integration with CRM: Directly integrates with HubSpot's CRM, allowing for seamless management of customer data and insights.

  • Customizable Forms: Offers extensive customization options to ensure your surveys match your brand's look and feel.

  • Real-Time Analytics: Provides real-time analytics to help you understand survey responses as they come in.

  • Drag-and-Drop Interface: Makes it easy to create surveys with a simple drag-and-drop interface, requiring no technical skills.

  • Automated Responses: Enables you to set up automated responses based on survey submissions, enhancing customer engagement.

10. Lucky Orange

Lucky Orange is a dynamic survey platform that goes beyond traditional survey tools. It offers a suite of tools designed to improve website conversion rates, including options for conducting offline surveys and customer satisfaction surveys.

Lucky Orange provides valuable insights into how users interact with your website, making it a unique choice for businesses focused on optimizing their online presence.

Key Features:

  • Real-Time Visitor Recording: Captures real-time interactions on your website, giving you insights into user behavior.

  • Dynamic Heatmaps: Offers dynamic heatmaps to show where users click, move, and scroll on your site, helping you optimize page layout.

  • Chat Integration: Includes a chat feature that allows you to engage with visitors directly, offering help or gathering feedback on the spot.

  • Conversion Funnels: Helps identify where visitors drop off in the conversion process, allowing you to make targeted improvements.

  • Form Analytics: Analyzes how users interact with forms on your site, identifying fields that cause confusion or lead to abandonment.

11. Jotform

Jotform is recognized as one of the best online survey tools available, offering a wide range of features through its free survey maker.

It's designed for users who need to create surveys quickly and efficiently, without sacrificing the quality of the data collected.

Jotform's platform is versatile, supporting everything from simple feedback forms to more complex surveys with advanced tools.

Key Features:

  • Extensive Template Library: Provides a vast selection of templates, making it easy to start any survey project.

  • Advanced Form Fields: Supports a wide variety of form fields, including skip logic, which personalizes the survey experience for respondents.

  • Robust Integration Options: Seamlessly integrates with many other software solutions, enhancing data collection and analysis capabilities.

  • Mobile-Friendly Design: Ensures surveys are accessible and easy to complete on any device, improving response rates.

  • Secure Data Management: Prioritizes the security of the data collected, giving users peace of mind.

12. Delighted

Delighted stands out as a survey software that specializes in measuring customer satisfaction through Net Promoter Score (NPS), customer effort score, and other key metrics.

It's designed for businesses that want to conduct surveys focused on understanding customer loyalty and satisfaction.

Delighted simplifies the survey process, from creation to distribution and analysis, making it a powerful tool for gathering actionable insights.

Key Features:

  • Net Promoter Score (NPS) Surveys: Offers an easy way to measure customer loyalty and predict business growth.

  • Automated Survey Distribution: Automates the process of sending out surveys, ensuring timely collection of feedback.

  • Real-Time Feedback: Allows businesses to receive and act on customer feedback instantly.

  • Customizable Survey Templates: Provides customizable templates that can be tailored to fit your brand, enhancing the respondent's experience.

  • Advanced Analytics: Delivers sophisticated analysis tools to dive deep into the feedback collected, identifying trends and areas for improvement.

13. Survicate

Survicate is recognized as one of the best online survey tools for businesses looking to gather feedback across multiple channels.

This survey tool stands out for its ability to create unlimited surveys, allowing you to collect comprehensive insights without worrying about hitting a cap.

It's designed for those who need to conduct in-depth research and gather feedback efficiently.

Key Features:

  • Targeted Survey Distribution: Enables you to send surveys to specific segments of your audience, ensuring that you collect relevant feedback.

  • Integration with Marketing Tools: Seamlessly integrates with popular marketing platforms, enhancing your ability to act on the insights gathered.

  • Customizable Templates: Offers a range of templates that can be customized to fit your brand, making survey creation quick and easy.

  • Advanced Analytics: Provides sophisticated analytics tools to help you understand the data collected, identifying trends and actionable insights.

  • User-Friendly Interface: Designed to be intuitive, allowing you to set up and distribute surveys with ease.

14. Google Forms

Google Forms is a widely used free online survey tool that excels in simplicity and efficiency. It's part of the Google Workspace suite, making it a great choice for those already using Google products.

Google Forms allows you to create unlimited surveys and collect responses without any cost, making it an excellent option for individuals, educators, and businesses on a budget.

Key Features:

  • Seamless Integration with Google Sheets: Automatically sends survey responses to Google Sheets, making data analysis and sharing easier.

  • Unlimited Surveys and Responses: Offers the ability to create as many surveys as you need and collect unlimited responses.

  • Real-Time Response Collection: Allows you to view responses as they come in, enabling quick analysis and decision-making.

  • Customizable Themes: Provides a variety of themes to customize the look of your surveys, enhancing the respondent's experience.

  • Collaboration Features: Enables you to collaborate with others in real-time, making it easier to create and refine surveys together.

15. Typeform

Typeform is known for its unique approach to online surveys, prioritizing user experience with its engaging, conversational interface.

It stands out among popular online survey tools for its ability to create forms that are not only functional but also enjoyable for respondents to complete.

Key Features:

  • Conversational User Interface: Provides a smooth, engaging experience for respondents, which can lead to higher completion rates.

  • Customizable Templates: Offers a variety of beautifully designed templates that can be customized to fit your brand.

  • Logic Jumps: Allows for personalized survey paths based on respondent answers, making surveys more relevant and concise.

  • Integration with Popular Tools: Enhances your workflow by connecting your survey data with other services you use.

  • Reporting and Insights: Delivers clear, actionable insights from your collected data, helping you make informed decisions.

16. SurveyPlanet

SurveyPlanet stands out as a user-friendly online survey tool, making it easy for anyone to create and distribute surveys.

It's particularly noted for its simplicity and efficiency, offering a streamlined approach to survey creation.

This platform is ideal for businesses, educators, and individuals looking to gather insights quickly.

Key Features:

  • Unlimited Surveys and Questions: Allows you to create as many surveys and questions as you need, providing flexibility for various projects.

  • Pre-made Themes: Offers a selection of themes to quickly customize the look of your surveys, enhancing the respondent's experience.

  • Anonymous Responses: Supports anonymous survey responses, encouraging honesty and increasing the rate of participation.

  • Survey Sharing Options: Includes multiple sharing options, making it easy to distribute your surveys across different platforms.

  • Employee Satisfaction Surveys: Comes equipped with features tailored for measuring employee satisfaction, helping businesses improve their workplace environment.

17. Crowdsignal

Crowdsignal, previously known as Polldaddy, is a versatile online survey tool that offers a wide range of features for creating surveys, polls, and quizzes.

It's designed for businesses and individuals who need more than just basic survey functionalities, providing advanced tools for data collection and analysis.

Key Features:

  • Customizable Design: Allows for extensive customization of surveys, including branding options to align with your visual identity.

  • Data Export: Offers the ability to export data for further analysis, ensuring you can dive deep into the feedback collected.

  • Real-time Reporting: Provides real-time insights into survey responses, enabling quick decision-making.

  • Interactive Polls and Quizzes: Supports the creation of interactive content, such as polls and quizzes, to engage respondents.

  • Integration with WordPress: Offers seamless integration with WordPress, making it an excellent choice for website owners looking to gather feedback directly from their audience.

18. Usersnap

Usersnap is a unique entry among online survey tools, focusing on capturing real-time feedback directly from your website.

It's designed for businesses looking to understand customer experience with a visual edge. Usersnap goes beyond traditional surveys, allowing users to annotate and comment directly on web pages.

Key Features:

  • Visual Feedback: Enables users to take screenshots of issues or feedback points, making it easier to understand and act on feedback.

  • Integrations: Seamlessly integrates with project management and customer support tools, enhancing team collaboration.

  • Customizable Widgets: Offers customizable feedback widgets that can be tailored to match your website's design.

  • Real-Time Updates: Sends feedback instantly to your dashboard or preferred tools, ensuring quick response times.

  • Google Analytics Integration: Connects with Google Analytics for enriched data analysis, helping you understand feedback in the context of user behavior.

19. Alchemer (previously SurveyGizmo)

Alchemer, formerly known as SurveyGizmo, is recognized as one of the best survey tools for its comprehensive features and flexibility.

It caters to businesses and researchers needing deep insights through surveys, quizzes, and forms. Alchemer stands out for its ability to handle complex data collection and analysis requirements.

Key Features:

  • Advanced Survey Logic: Implements sophisticated logic within surveys, ensuring that respondents only see relevant questions based on their previous answers.

  • Custom Branding: Allows full customization of surveys to ensure they align with your brand identity.

  • Robust Data Analysis: Offers powerful analysis tools, including cross-tabulation and filtering, to help you make sense of collected data.

  • Wide Range of Question Types: Supports a vast array of question types, from simple multiple-choice to more complex matrix questions.

  • Free Version Available: Provides a free version for basic survey needs, with the option to upgrade for more advanced features.

20. Survs

Survs is a versatile online survey tool designed for those who value simplicity and functionality in their survey creation process.

It stands out among online survey tools for its straightforward design and ease of use, making it a preferred choice for businesses and researchers alike.

Survs is tailored for users looking for an efficient way to create surveys and gather insights without the need for more advanced tools.

Key Features:

  • Customizable Surveys: Offers extensive options for customizing surveys to ensure they meet your specific needs and align with your brand identity.

  • Real-Time Collaboration: Enables teams to work together in real time, making survey creation a collaborative effort.

  • Advanced Reporting: Provides detailed reports that help you analyze survey data effectively, turning responses into actionable insights.

  • Multi-Channel Distribution: Allows for easy survey distribution across various channels, ensuring you reach your target audience wherever they are.

  • User-Friendly Interface: Designed with a focus on user experience, Survs simplifies the survey process from start to finish.

21. SurveyLegend

SurveyLegend is recognized as one of the leading online survey tools, offering a visually appealing and interactive way to conduct surveys.

It's ideal for businesses and individuals who want to create engaging surveys that stand out and capture the attention of respondents.

SurveyLegend prides itself on being a best online survey tool that combines aesthetics with functionality.

Key Features:

  • Drag-and-Drop Survey Builder: Makes creating surveys effortless with a user-friendly drag-and-drop interface.

  • Mobile-Optimized Surveys: Ensures your surveys look great and function perfectly on any device, enhancing the respondent experience.

  • Rich Media Support: Allows you to incorporate images and videos into your surveys, making them more engaging and interactive.

  • Live Analytics: Offers real-time analytics that provide instant insights into how your surveys are performing.

  • Advanced Security: Ensures your data is protected with advanced security measures, giving you peace of mind regarding the confidentiality of your survey responses.

The Bottom line

Navigating the world of online survey tools can be straightforward with the right information. We've explored a variety of platforms, from the adaptable Venturz to the intuitive SurveyPlanet and the engaging Crowdsignal.

Each offers unique features to suit different needs, from deep analytics to easy distribution. Free online survey makers provide a great starting point for those watching their budget, offering essential functionalities without the cost.

The key is finding a tool that aligns with your goals, whether for detailed research or quick feedback. With the right choice, gathering insights becomes an effortless part of your strategy to inform decisions and foster growth.

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