10 Best Sales Pipeline Management Tools in 2024 | Pros & Cons

Closing sales is tough. Fact! But with the right tools, it doesn’t have to be.

Remember the excitement when you first started managing sales? The thrill of landing that first deal. But soon enough, reality hits.

Sales pipelines get clogged, leads slip through the cracks, and keeping track of prospects becomes a never-ending struggle. The process that once seemed straightforward now feels overwhelming.

If you’ve ever felt like managing sales pipelines is more challenging than it should be, you’re not alone. The good news? There are tools out there that can simplify the process, making your sales efforts more organized and effective.

In this we will guide you through the best sales pipeline management tools available, helping you find the right one to boost your sales game.

But before we discuss the top sales pipeline management software options, let’s first understand what sales pipeline software is and its key features.

What is a Sales Pipeline Management Software?

Sales pipeline management software is a tool designed to help businesses organize, track, and manage their sales processes more efficiently.

It provides a visual representation of where potential customers are in the sales journey, from the initial contact to closing the deal.

By using this software, sales teams can easily monitor the progress of each lead, identify bottlenecks, and take proactive steps to move prospects through the pipeline.

Essentially, it acts as a central hub for managing all sales activities, ensuring that no opportunity is overlooked, and helping businesses close deals more effectively.

Key Features to Look for in a Sales Pipeline Management Tool

When choosing the right sales pipeline management software, it's crucial to focus on features that align with your sales process and help streamline your sales activities.

1. Visual Sales Pipeline

A visual sales pipeline is essential for effectively managing your sales process. It allows sales teams to see where each lead is in the pipeline, making it easier to track deals and identify bottlenecks.

The drag and drop functionality is particularly useful, enabling sales reps to move prospects through the pipeline stages with just a few clicks. This feature helps streamline sales processes and gives a clear overview of the entire sales cycle.

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2. Automation and Workflow Management

Automation is a game-changer in sales pipeline management tools. By automating repetitive tasks, sales teams can focus more on closing deals and less on manual data entry.

Sales pipeline management tools that offer workflow automation can automate tasks like follow-up emails, task assignments, and sales reporting. This not only saves time but also ensures that no lead falls through the cracks, ultimately leading to more sales.

3. Sales Forecasting and Reporting

Accurate sales forecasting is key to understanding your potential revenue and making informed decisions.

The best sales pipeline management tools come with robust sales forecasting and reporting features, allowing sales managers to track key metrics, gain insights, and make data-driven decisions.

This helps in managing the entire sales process more effectively, ensuring that sales strategies are aligned with business goals.

4. Customizable Sales Pipelines

Every sales team has its unique sales process, which is why customizable sales pipelines are vital. A good sales pipeline tool allows you to create multiple sales pipelines tailored to different products, services, or markets.

This customization ensures that your sales pipeline software fits seamlessly with your existing sales strategies and processes, leading to more effective management of your sales operations.

5. Integration with CRM and Other Tools

Integration with customer relationship management (CRM) software and other sales tools is essential for a seamless sales process.

The ability to integrate with CRM pipeline management tools, email marketing features, and social media platforms allows sales teams to manage customer interactions more effectively.

This holistic approach to customer management ensures that all aspects of the sales cycle are covered, from lead generation to closing deals.

By focusing on these key features, sales teams can select the best sales pipeline management tool to enhance their sales performance, manage leads more effectively, and close more deals.

Best Sales Pipeline Management Tools

1. Venturz

Venturz is an innovative sales pipeline management tool that offers a blend of powerful features designed to enhance team collaboration and streamline sales processes.

With a user-friendly dashboard and a range of customizable tools, Venturz empowers sales teams to manage their pipelines, automate workflows, and integrate seamlessly with their existing systems.

Its standout feature is the Team Inbox, which centralizes communication, ensuring that all sales activities are coordinated and tracked effectively.

Why Choose Venturz?

  1. Sales Pipeline Management: Venturz provides a clear, visual sales pipeline that helps teams track deals and manage leads efficiently.

  2. Email Integration: The platform integrates with email services, allowing sales teams to manage communication directly within Venturz.

  3. Task Management: Easily assign and track tasks within the sales process, ensuring nothing falls through the cracks.

  4. Workflow Automation: Automate repetitive tasks and streamline processes to keep the sales team focused on closing deals.

  5. User-Friendly Dashboard: Venturz offers an intuitive dashboard that provides a comprehensive view of sales activities at a glance.

  6. Customizable Reports: Generate detailed, customizable reports to analyze sales performance and refine strategies.

Pros

  1. Team Inbox: Centralizes communication, improving team collaboration.

  2. Customizable Reports: Tailor reports to meet specific business needs.

Cons

  1. Limited Credits in Free Plan: The free plan offers limited credits, which may require upgrades for larger teams.

  2. Custom Pricing: Pricing is flexible but requires contact with sales for a customized plan.

Pricing Plans

  1. Free Plan: Limited credits available.

  2. Custom Pricing: Tailored plans available upon request.

Venturz offers flexible pricing tailored to meet the unique needs of businesses, making it an adaptable solution for growing teams.

2. Pipedrive

Pipedrive stands out as one of the most user-friendly sales pipeline management software options on the market.

Designed specifically with sales teams in mind, Pipedrive is known for its intuitive visual sales pipeline, making it easy for sales reps to manage and track deals throughout the sales process.

Its primary uniqueness lies in its focus on simplicity and automation, which helps sales teams stay organized and close more deals without getting bogged down in complicated processes.

Why Choose Pipedrive?

  1. Customizable Pipelines: Pipedrive allows users to create and customize multiple sales pipelines to match different sales processes, helping teams manage deals more effectively.

  2. Lead and Deal Management: The software offers robust tools for managing leads and deals, making it easier to track every interaction and move deals through the pipeline stages.

  3. Communication Tracking: Pipedrive automatically tracks all calls, emails, and contact history, ensuring that all customer interactions are recorded and easily accessible.

  4. Automation of Repetitive Tasks: Pipedrive automates repetitive tasks such as sending follow-up emails and setting task reminders, helping sales teams focus on selling rather than administrative work.

  5. Sales Forecasting: The software provides visual sales forecasts, allowing sales managers to see potential revenue at a glance and make informed decisions.

  6. Insights and Reports: Pipedrive offers detailed reports and insights on sales performance, helping sales teams optimize their strategies and improve their outcomes.

Pros

  1. Ease of Use: Pipedrive’s user-friendly interface makes it easy for sales teams to adopt and use effectively.

  2. Robust Automation: The ability to automate tasks reduces the manual workload and increases efficiency in the sales process.

  3. Flexible Customization: Multiple customizable pipelines cater to different sales strategies, enhancing the tool’s versatility.

Cons

  1. Limited Advanced Analytics: Pipedrive lacks some advanced analytics features that larger organizations might need for in-depth sales performance analysis.

  2. No Built-in Email Marketing: While it integrates with other tools, Pipedrive does not have built-in email marketing features, which could be a drawback for teams looking for an all-in-one solution.

Pricing Plans

  1. Essential Plan: $14.90 per user/month

  2. Advanced Plan: $27.90 per user/month

  3. Professional Plan: $49.90 per user/month

  4. Power Plan: $64.90 per user/month

  5. Enterprise Plan: $99 per user/month

Pipedrive’s pricing is competitive, offering various plans that cater to the needs of different sales teams, from small businesses to larger enterprises.

3. Salesforce Sales Cloud

Salesforce Sales Cloud is a comprehensive CRM software that excels in helping businesses of all sizes manage their sales pipeline with precision.

Known for its robust features and scalability, Salesforce Sales Cloud offers a complete suite of tools that support the entire sales process, from lead generation to closing deals.

What sets Salesforce Sales Cloud apart is its deep customization capabilities and advanced analytics, which empower sales teams to drive superior sales performance and tailor their approach to meet specific business needs.

Why Choose Salesforce Sales Cloud?

  1. Advanced Sales Automation: Salesforce Sales Cloud automates complex sales processes, allowing sales reps to focus more on selling and less on administrative tasks, which enhances overall sales efficiency.

  2. Customizable Dashboards: The platform provides fully customizable dashboards that give sales teams real-time insights into sales performance, allowing for quick adjustments to sales strategies.

  3. Comprehensive CRM Integration: Salesforce seamlessly integrates with a wide range of other CRM software and third-party applications, making it a versatile solution for managing customer relationships and the entire sales cycle.

  4. AI-Powered Insights: Salesforce’s AI-driven tools, like Einstein Analytics, offer predictive insights that help sales teams forecast revenue and make data-driven decisions, improving the accuracy of sales strategies.

  5. Sales Pipeline Management: Salesforce Sales Cloud offers advanced pipeline management solutions that allow for detailed tracking of deals through various sales pipeline stages, ensuring nothing falls through the cracks.

  6. Collaborative Selling: The platform fosters teamwork by enabling collaboration across different departments, ensuring that all sales activities are aligned and every team member has access to the same customer data.

Pros

  1. Scalability: Salesforce Sales Cloud is highly scalable, making it suitable for both small businesses and large enterprises with complex sales processes.

  2. Comprehensive Features: It offers a wide range of features, from sales automation to detailed analytics, providing sales teams with everything they need to manage and improve sales performance.

  3. Integration Capabilities: The ability to integrate with various tools and CRM software enhances its flexibility and effectiveness in managing customer relationships.

Cons

  1. Complex Setup: The initial setup and customization of Salesforce Sales Cloud can be time-consuming and may require technical expertise.

  2. Higher Cost: Salesforce Sales Cloud’s advanced features come at a premium, making it a more expensive option compared to other sales pipeline tools.

Pricing Plans

  1. Essentials: $25 per user/month

  2. Professional: $75 per user/month

  3. Enterprise: $150 per user/month

  4. Unlimited: $300 per user/month

Salesforce Sales Cloud offers a range of pricing plans, catering to different business sizes and needs, from basic features for small teams to advanced tools for large enterprises.

4. Zoho CRM

Zoho CRM is a versatile sales CRM designed to streamline the sales process for businesses of all sizes.

Known for its affordability and extensive feature set, Zoho CRM offers a comprehensive pipeline management tool that helps sales teams manage tasks, track deals, and improve customer relationships.

Its standout feature is its robust customization options, allowing businesses to tailor the CRM to their specific sales strategies, ensuring they can effectively manage every stage of the sales funnel.

Why Choose Zoho CRM?

  1. Sales Automation: Zoho CRM automates routine tasks, helping sales teams focus on nurturing leads and closing deals faster.

  2. Lead Management: The platform excels in lead generation and scoring, ensuring that sales teams prioritize quality leads for maximum conversion.

  3. Customizable Pipelines: Zoho CRM offers customizable sales pipelines that adapt to different sales strategies and processes.

  4. Omnichannel Communication: Engage with customers through multiple channels, including email, social media, and live chat, all integrated within the CRM.

  5. AI-Powered Sales Insights: Zoho CRM’s AI assistant, Zia, provides predictive insights and suggestions, helping sales teams optimize their approach.

Pros

  1. Affordable Pricing: Zoho CRM offers a cost-effective solution with a wide range of features.

  2. Strong Customization: The ability to customize pipelines and CRM settings makes it flexible for various business needs.

Cons

  1. Limited Advanced Features: Some advanced features, like in-depth analytics, require higher-tier plans.

  2. Basic Customer Support: The base plan offers limited customer support options.

Pricing Plans

  1. Standard: $14 per user/month

  2. Professional: $23 per user/month

  3. Enterprise: $40 per user/month

  4. Ultimate: $52 per user/month

Zoho CRM’s pricing is competitive, offering a range of plans that cater to both small businesses and larger enterprises.

5. Freshsales

Freshsales, part of the Freshworks suite, is a powerful CRM software designed to simplify the sales cycle and enhance customer relationship management.

It stands out with its AI-driven insights and built-in phone system, making it a robust sales pipeline tool for businesses looking to streamline sales activities and forecast revenue accurately.

Freshsales offers an intuitive interface that helps sales teams manage leads, track key metrics, and close quality leads more efficiently.

Why Choose Freshsales?

  1. AI-Powered Lead Scoring: Freshsales uses AI to prioritize quality leads, helping sales teams focus on the most promising opportunities.

  2. Built-in Phone System: The integrated phone system allows sales reps to make calls directly from the CRM, logging all interactions automatically.

  3. Sales Pipeline Management: Freshsales provides a visual sales pipeline that allows easy tracking and management of deals through every stage of the sales funnel.

  4. Automated Workflows: The platform automates routine tasks, such as sending follow-up emails, to keep sales activities on track.

  5. Customizable Reports: Generate detailed reports to monitor key metrics and optimize sales strategies.

Pros

  1. Integrated Communication: The built-in phone system and email tracking streamline customer interactions.

  2. AI-Driven Insights: AI tools help prioritize leads and forecast revenue more accurately.

Cons

  1. Limited Customization: Freshsales offers fewer customization options compared to other CRM software.

  2. Advanced Features: Some advanced features are only available in higher-tier plans.

Pricing Plans

  1. Growth: $18 per user/month

  2. Pro: $47 per user/month

  3. Enterprise: $83 per user/month

Freshsales offers flexible pricing plans tailored to different business needs, from small teams to large enterprises.

6. Insightly

Insightly is a versatile sales pipeline software that combines CRM functionality with project management features, making it ideal for businesses that require both in one platform.

Known for its intuitive design and seamless integration capabilities, Insightly helps sales teams manage leads, track sales data, and close more deals effectively.

Its uniqueness lies in its ability to bridge the gap between sales and project management, ensuring a smooth transition from winning a deal to delivering the project.

Why Choose Insightly?

  1. Integrated Project Management: Insightly’s project management features allow you to transition from sales to delivery without leaving the platform, streamlining your sales strategy.

  2. Customizable Pipelines: Insightly offers customizable pipeline stages, enabling teams to tailor their sales processes according to their unique business needs.

  3. Email Marketing Integration: The platform integrates with email marketing tools, allowing you to automate repetitive tasks and nurture leads effectively.

  4. Detailed Reporting: Insightly provides comprehensive reports on sales data, helping you monitor progress and refine your sales strategy.

  5. Seamless Integrations: Easily integrate with other tools, enhancing your sales pipeline management and overall productivity.

Pros

  1. Dual Functionality: Combines CRM with project management, offering more value.

  2. Strong Integration: Supports seamless integration with various third-party tools.

Cons

  1. Limited Advanced Features: Some advanced CRM features are missing in lower-tier plans.

  2. Complex Setup: The setup process can be challenging for new users.

Pricing Plans

  1. Plus: $29 per user/month

  2. Professional: $49 per user/month

  3. Enterprise: $99 per user/month

Insightly’s pricing plans are designed to cater to both small and large businesses, offering flexibility based on your specific needs.

7. Nutshell

Nutshell is a user-friendly pipeline management tool designed to help sales teams close deals faster and more efficiently.

Its standout feature is the combination of simplicity and power, making it accessible for small to medium-sized businesses while still offering robust functionality.

Nutshell excels in providing a clear visual pipeline that allows sales teams to track every pipeline stage and manage client interactions with ease.

Why Choose Nutshell?

  1. Visual Sales Pipeline: Nutshell offers an intuitive visual pipeline that helps sales teams track the progress of deals through each pipeline stage, ensuring no opportunity is missed.

  2. Built-in Email Marketing: Nutshell integrates email marketing directly into the CRM, enabling sales teams to communicate effectively with paying clients.

  3. Automated Workflows: The platform automates repetitive tasks, freeing up time for sales teams to focus on closing deals.

  4. Customizable Reporting: Generate detailed, customizable reports to gain insights into sales performance and optimize strategies.

  5. Team Collaboration: Nutshell fosters collaboration by allowing team members to share insights and updates in real time, enhancing overall productivity.

Pros

  1. Ease of Use: Simple interface that’s easy for teams to adopt quickly.

  2. Integrated Email Marketing: Combines CRM and email marketing, offering more value.

Cons

  1. Limited Customization: Fewer options for customization compared to larger CRMs.

  2. Basic Integrations: Limited integration options with third-party tools.

Pricing Plans

  1. Starter: $16 per user/month

  2. Pro: $42 per user/month

Nutshell offers straightforward pricing plans that are designed to meet the needs of growing businesses, ensuring affordability without compromising on essential features.

8. Zendesk SelI

Zendesk Sell is a powerful pipeline management software designed to enhance productivity and efficiency for sales teams.

What sets Zendesk Sell apart is its seamless integration with the broader Zendesk suite, making it an excellent choice for businesses already using Zendesk for customer support.

It offers a clean, user-friendly interface that helps sales teams stay organized and focused on what matters most—closing deals.

Why Choose Zendesk Sell?

  1. Automated Sales Tasks: Zendesk Sell automates routine tasks, allowing sales teams to concentrate on building relationships and closing more deals.

  2. Integrated Communication Tools: The software offers built-in communication tools that enable sales teams to manage calls, emails, and texts from within the platform.

  3. Real-Time Data: Zendesk Sell provides real-time sales data and insights, empowering sales managers to make informed decisions quickly.

  4. Mobile Accessibility: With a robust mobile app, sales reps can manage their pipelines and stay connected with clients from anywhere.

  5. Customizable Pipelines: The tool allows sales teams to create customizable sales pipelines, aligning with their specific sales processes.

Pros

  1. Seamless Integration: Integrates smoothly with other Zendesk products, enhancing overall efficiency.

  2. Mobile Friendly: Strong mobile app support for on-the-go sales management.

Cons

  1. Limited Advanced Features: Some advanced features are only available in higher-tier plans.

  2. Steep Learning Curve: Initial setup can be challenging for new users.

Pricing Plans

  1. Team: $19 per user/month

  2. Growth: $49 per user/month

  3. Professional: $99 per user/month

  4. Enterprise: $150 per user/month

Zendesk Sell offers a range of pricing plans, providing flexibility for businesses of different sizes.

9. Pipeline CRM (PipelineDeals)

Pipeline is a straightforward and effective pipeline management software designed to help sales teams manage their pipelines and close deals more efficiently.

Its main appeal lies in its simplicity and focus on core sales functions, making it an ideal choice for small to medium-sized businesses that need a user-friendly tool without the unnecessary complexity.

PipelineDeals provides sales teams with the tools they need to stay organized, track opportunities, and build strong client relationships.

Why Choose PipelineDeals?

  1. Customizable Dashboards: PipelineDeals offers customizable dashboards that provide sales teams with a clear view of their sales pipeline, helping them stay on top of every deal.

  2. Lead Management: The platform simplifies lead tracking, ensuring that no potential opportunities are overlooked.

  3. Email Integration: Sales teams can manage emails directly from the platform, streamlining communication and improving efficiency.

  4. Task Management: PipelineDeals allows teams to manage tasks and set reminders, helping them stay organized and on track.

  5. Sales Reporting: The software provides detailed sales reports, allowing managers to analyze performance and refine strategies.

Pros

  1. Ease of Use: The platform’s intuitive design makes it easy for teams to adopt quickly.

  2. Affordable Pricing: Competitive pricing options make it accessible for small businesses.

Cons

  1. Limited Advanced Features: Lacks some advanced features that larger CRMs offer.

  2. Basic Integrations: Fewer integration options compared to other pipeline management tools.

Pricing Plans

  1. Start: $25 per user/month

  2. Develop: $33 per user/month

  3. Grow: $49 per user/month

PipelineDeals offers straightforward pricing plans, making it an attractive option for growing businesses.

10. Copper

Copper is a CRM software designed specifically for businesses that rely heavily on Google Workspace.

Its seamless integration with Google apps like Gmail, Calendar, and Drive makes it a powerful tool for managing customer relationships and sales pipelines directly within the Google ecosystem.

Copper’s intuitive design and automation capabilities help sales teams streamline their processes and close deals more efficiently.

Why Choose Copper?

  1. Google Workspace Integration: Copper integrates seamlessly with Google Workspace, allowing sales teams to manage their pipelines and customer relationships directly from Gmail and other Google apps.

  2. Automated Data Entry: The platform automates data entry by capturing information from emails and automatically updating records, reducing manual tasks.

  3. Pipeline Management: Copper offers a visual pipeline management tool that helps sales teams track deals through every stage of the sales process.

  4. Task Automation: Automate routine tasks like follow-ups and reminders, helping sales teams stay on track and focused on closing deals.

  5. Customizable Reporting: Generate customized reports to gain insights into sales performance and optimize strategies.

Pros

  1. Seamless Google Integration: Ideal for businesses using Google Workspace.

  2. Automation: Reduces manual data entry, saving time for sales teams.

Cons

  1. Limited Advanced Features: Lacks some advanced CRM functionalities found in other tools.

  2. Higher Price Point: More expensive compared to some other CRMs with similar features.

Pricing Plans

  1. Basic: $29 per user/month

  2. Professional: $69 per user/month

  3. Business: $129 per user/month

Copper offers pricing plans that cater to small and mid-sized businesses, with a focus on those already using Google Workspace.

The Bottom Line

Choosing the right sales pipeline management tool can make all the difference in driving your sales team’s success. Each tool we’ve discussed brings unique strengths to the table, from user-friendly dashboards and robust automation to seamless integrations and customizable reports.

The key is to find a solution that aligns with your sales process, enhances collaboration, and helps you close more deals efficiently. Whether you’re a small business looking for simplicity or a larger enterprise needing advanced features, the right tool can streamline your workflow and boost your sales performance.

Evaluate your team’s needs, consider the features that will best support your strategy, and select a tool that will empower your sales team to achieve its goals. With the right pipeline management software in place, you’ll be well-equipped to manage leads, track progress, and drive revenue growth.