15 Best Mailchimp Alternatives: Compare Features & Pricing

Mailchimp has been a go-to name in email marketing for years. It’s familiar, easy to start with, and widely used. But things have changed.

In 2023, Mailchimp cut its free plan down to just 500 contacts and 1,000 emails per month. Prices have also gone up—by as much as 16% in some plans. 

That’s made many users stop and think: Is it still worth it?

More and more people are looking for better options. Some want simpler tools. Others need better pricing or features like automation, SMS, or ecommerce support.

There’s no shortage of choices out there. Tools like Venturz, MailerLite, Brevo, ConvertKit, and Klaviyo are all popular now. Some offer bigger free plans. Others focus on helping creators sell products. A few are built just for online stores.

In this guide, we’ll go through the best Mailchimp alternatives. You’ll see how they stack up—what they cost, who they’re best for, and what features they offer.

By the end, you’ll have a clear picture of what fits your needs—whether you’re running a small business, sending a weekly newsletter, or managing a growing online store.

Let’s break it down.

Mailchimp used to be the first tool people tried for email marketing. It was free, easy to use, and did the job well. But things have changed in recent years. A lot of users are now switching to other tools. Here's why.

The free plan was one of Mailchimp’s biggest selling points. You could manage up to 2,000 contacts and send 10,000 emails per month. That used to be generous.

But in 2023, Mailchimp cut the free plan to just 500 contacts and 1,000 emails per month. That’s an 80% drop in value.

According to Capterra reviews, many users felt forced to upgrade earlier than expected, which raised costs for small businesses and creators who were just getting started.

It’s not just the limits. Features like email scheduling and automation are now only available on paid plans. This change has made other platforms with better free plans—like MailerLite and Brevo—more attractive.

Yes, you read that right.

Mailchimp charges for every contact you have in your list—even if they’ve unsubscribed or never opened a single email.

Let’s say you have 3,000 contacts. If 1,000 of them have unsubscribed, you’ll still be billed for all 3,000.

Other tools only charge for active subscribers. Platforms like Moosend and BayEngage make it clear: you only pay for people who are still receiving your emails.

A real review on G2: “It’s frustrating to pay for people who don’t even open my emails. I switched to Moosend and saved 40% on my monthly bill.”

Automation is one of the main reasons people use email marketing tools. You want to send the right message at the right time—automatically.

Mailchimp does offer automation, but it’s basic unless you’re on higher-tier plans. Even then, the setup can be tricky.

On the other hand, ActiveCampaign and ConvertKit give you visual workflow builders, triggers based on behavior, and more advanced segmentation. These features help you run smarter campaigns without extra effort.

Example: ConvertKit lets you tag users based on links they click or products they buy. Mailchimp only does this through clunky workarounds or integrations.

If you're using the free plan or the basic paid plan, don’t expect fast help from Mailchimp. There’s no phone support unless you’re on the Premium plan, and live chat is limited by time zones.

Venturz offer 24/7 support, even on free  plan..

A review from TrustRadius says: “The support team took days to respond. I missed a product launch window because I couldn’t get a simple bug fixed in time.”

When you’re running a business, slow support costs time and money.

Mailchimp does offer ecommerce features, but they feel like add-ons. You can connect to Shopify, WooCommerce, or Stripe—but the sync isn’t always smooth.

Tools like Klaviyo and Omnisend were built for ecommerce. They track purchases, abandoned carts, and customer behavior better.

One Shopify seller posted on Reddit: “I moved from Mailchimp to Klaviyo and my abandoned cart recovery rate jumped by 22%. The integration just works better.”

Mailchimp’s pricing starts low, but it climbs quickly as your list grows.

If you manage 10,000 contacts, the Standard plan will cost around $100/month. Add-ons like SMS or advanced segmentation? Extra fees.

Compare that with tools like Brevo, where you can send 20,000 emails for under $30/month, or MailerLite, which offers smart automation and websites even in the free tier.

If you’re thinking of switching email platforms, it's worth knowing what really matters. Not every tool is built the same. Some are easier to use. Some cost less. Others offer better features.

Here’s what to pay attention to before making a move.

1. Easy to Use Without Guessing

A good tool should feel simple. You should be able to set up a campaign, add subscribers, and track results without watching long tutorials.

If it feels like a maze, it’s going to slow you down. Clean menus, clear steps, and helpful tooltips go a long way.

A common complaint from users on review sites is: “Too many clicks just to send one email.”

Time is better spent creating, not clicking around.

Many people start with a free plan. But some tools call it “free” and then lock important things like automation, templates, or support.

Look for platforms that give you room to grow without paying from day one. A helpful free plan should include at least a few automations and enough sends to test campaigns properly.

 In a 2024 roundup by EmailToolTester, only 5 out of 12 platforms offered full automation in their free tier.

Email tools should help you work less. That’s where automation comes in.

You might want to send welcome emails, reminders, or birthday offers. A good system lets you do that based on actions like sign-ups, purchases, or clicks.

Some tools use visual builders where you can see each step. Others just list rules. What matters is that it’s clear and flexible.

According to Statista, over 50% of marketers say automation improves engagement and saves time.

Even a perfect email is useless if it goes to spam.

Deliverability depends on sender reputation, server quality, and domain settings. Some platforms are better than others at making sure your emails land where they should.

Features that help include:

Check recent reports or reviews that compare delivery rates across tools. These are often tested by independent researchers.

Not everyone wants to build emails from scratch.

Good platforms should offer a variety of email layouts—newsletters, promos, updates, etc.—and let you tweak them with a drag-and-drop editor.

Mobile-friendly design is also key. Most emails are read on phones now.

Some platforms allow A/B testing too, so you can test subject lines or layouts before sending to your whole list.

Costs can add up fast. Some platforms charge by contact, others by email volume. A few include extra features in higher plans.

What matters is knowing how prices scale.

For example:

Always read the fine print. A tool that seems cheap at first may end up costing more later.

Your email tool should connect easily to other tools you use—like payment processors, ecommerce stores, forms, or CRMs.

Strong integrations mean less copy-pasting and fewer manual tasks.

Before signing up, check if the tool offers plug-ins or built-in connections with the platforms you already use.

Venturz stands out as a modern mailchimp alternative designed for creators, startups, and online business owners. While most email services like Mailchimp focus on campaigns alone, Venturz offers a much broader set of tools in one dashboard.

It’s not just about sending newsletters. With Venturz, users can build funnels, create landing pages, manage memberships, and even host online communities. This makes it a strong pick for those who want to grow, engage, and monetize their audience—all in one place.

Where many platforms rely on third-party add-ons, Venturz keeps everything native. That saves time and reduces the tech mess. Instead of connecting five tools, you can do it all here.

While it’s newer to the market compared to older email services, the platform has quickly gained traction, especially among content creators and lean startup teams looking for an alternative to Mailchimp that doesn’t feel dated or limited.

Cons:

Venturz offers a free trial to test all core features. Paid plans start at $29/month, which includes email marketing, landing pages, CRM, and access to community features. There are no hidden charges for automations or contacts within limits, making it a predictable choice for long-term use.

Brevo is an email marketing and CRM tool. It’s widely known for its straightforward pricing, multichannel features, and solid deliverability. Unlike platforms that charge based on contact count, Brevo bills based on how many emails you send, not how many people are on your list.

This makes it a strong option for businesses with large audiences but limited budgets.

According to G2 and Capterra, users appreciate the clean layout and how quickly they can set up automations. Some say it takes just minutes to create a campaign, even if you’ve never used an email platform before.

Brevo also includes SMS, WhatsApp, landing pages, and live chat features, making it more than just an email tool.

In January 2025, the platform held an average rating of 4.5/5 on G2 and 4.6/5 on Capterra, with reviews praising its affordability and ease of use.

Cons:

The paid plans start at $9 per month for 5,000 emails. Higher plans are available based on how many emails you send each month. The free plan includes 9,000 emails per month, with a daily sending cap of 300 emails. You can manage up to 100,000 contacts without extra cost.

ConvertKit, now rebranded as Kit, is built mainly for creators—people who write, teach, share, or sell online. It’s popular with bloggers, authors, YouTubers, and musicians. One of its strongest features is how easily it handles sign-up forms, content upgrades, and paid newsletters.

According to G2 (4.4/5) and Capterra (4.6/5) as of early 2025, users appreciate the clear interface and quick setup. Many highlight the ability to tag and segment subscribers based on behavior, which helps with targeted emails. It’s also one of the few tools that lets users sell digital products without needing another platform.

There’s a free migration service if you have over 5,000 subscribers, which has helped users avoid the usual transfer headaches.

Kit supports link triggers, automation rules, and referral systems—especially useful for growing newsletters organically. However, it’s only available in English and doesn’t offer multichannel tools like SMS or live chat, which some competitors include.

The free plan includes up to 1,000 subscribers and basic email features. Paid plans start at $29 per month for 1,000 contacts. Pricing increases as your subscriber count goes up. Advanced automation and priority support are only available on higher-tier plans.

MailerLite is a lightweight email marketing platform built for ease. It’s a favorite among solo creators, freelancers, and micro-businesses. What stands out is how it balances clean design with practical tools—no clutter, no confusion.

Users like how fast they can launch a campaign. According to Capterra (4.7/5) and G2 (4.6/5) as of early 2025, reviewers often mention that the platform is fast, smooth, and works well even on lower-spec devices. It’s also one of the few tools that lets users build a basic website and landing pages directly inside the platform—no extra software needed.

It supports quizzes, digital product sales, and landing pages, all from one dashboard. That makes it ideal for people who want to launch simple funnels without learning multiple tools.

While it covers the basics well, it’s not the best fit if you’re after deep automation, advanced reporting, or multichannel features like SMS or CRM.

The free plan includes up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at $10 per month and include automation, templates, and website features. As your list grows, the price increases based on subscriber count.

Klaviyo is an email marketing platform made for ecommerce businesses. It’s built to work with tools like Shopify, WooCommerce, and Magento. What makes it stand out is how it handles customer data. You can track what people buy, when they last visited your site, or what products they looked at—and then use that to send smarter emails.

Reviewers on G2 (4.6/5) and Capterra (4.6/5) say it’s powerful but not always easy to learn. It works best for stores with active buyers and traffic. Many brands use it for abandoned cart emails, product recommendations, and win-back campaigns.

In early 2025, Klaviyo switched to profile-based billing. That means you pay for the number of contacts that have interacted with your emails, not just total contacts. This change raised pricing for many users, especially those with larger lists.

Klaviyo isn’t the cheapest, but if you're running an ecommerce site and looking for email services like Mailchimp that go further with data, this is one of the most detailed options.

Klaviyo starts at $20 per month for up to 500 active contacts. Costs increase with subscriber growth and added SMS usage. There’s a free plan for up to 250 contacts and 500 emails per month, but some core features are limited unless you upgrade.

Omnisend is a multichannel email platform that focuses on ecommerce. It’s often mentioned as a strong Mailchimp alternative for businesses selling physical products. What sets it apart is the way it combines email, SMS, push notifications, and ecommerce data into a single tool.

It’s used by over 80,000 ecommerce brands, according to their 2025 report. Platforms like Shopify, WooCommerce, and BigCommerce connect directly, making it easy to trigger emails based on purchases, abandoned carts, or browsing history.

On G2, it scores 4.6/5, and Capterra users give it 4.7/5. Common praise includes how smooth the automation builder is and how quickly you can create ecommerce campaigns.

However, Omnisend only supports English, and support availability is sometimes mentioned as a drawback for users outside North America.

Omnisend starts at $16 per month for up to 500 contacts. The free plan includes 250 contacts and 500 monthly emails. Paid plans unlock SMS features, automation workflows, and customer segmentation. Pricing increases as you grow your list or add more messaging channels.

GetResponse is often listed as a mailchimp alternative for businesses that want more than just email. It’s an email marketing platform that also includes sales funnels, landing pages, webinars, and ecommerce tools.

According to recent feedback on Capterra (4.2/5) and G2 (4.2/5) in early 2025, users like that they can manage several parts of their marketing in one dashboard. Many praise the conversion funnel builder and how easy it is to run full campaigns with emails, signups, and sales pages without needing third-party apps.

GetResponse has been in the market for years and is trusted by both small and mid-sized companies. It’s often compared to Mailchimp in terms of automation, but offers webinar tools and sales funnel templates, which Mailchimp doesn’t have.

It’s available in over 25 languages, which makes it more flexible for global teams.

There’s a 30-day free trial with no credit card required. Paid plans start at $15.58 per month for up to 1,000 contacts. Pricing increases with contact size and feature upgrades. Webinar and funnel tools are only included in mid-tier plans and above.

Moosend is often viewed as a mailchimp alternative for users who want strong features without a steep price. It offers a clean layout, full access to automation tools, and a quick setup process. The platform is especially popular with small businesses, marketers, and online sellers.

As of 2025, Moosend is rated 4.6/5 on G2 and 4.7/5 on Capterra. Real users report that switching from Mailchimp to Moosend often cuts their email software costs by nearly half. It also helps them simplify workflows thanks to the drag-and-drop editor and the automation builder.

Unlike some email services like Mailchimp that charge for every contact, Moosend only bills you for active subscribers. Duplicate contacts and unsubscribed users don’t add to your cost. This pricing model appeals to users managing multiple email lists.

Moosend paid plan starts at $9 per month for up to 500 subscribers. This includes unlimited emails, automation, landing pages, and analytics. A free trial is available for 30 days with access to all features. There's also a pay-as-you-go option for occasional senders.

ActiveCampaign is often mentioned as a powerful mailchimp alternative for users who need deep automation and customer relationship features. It’s more than just email software—it includes a sales CRM, behavioral tracking, and SMS tools.

As of early 2025, ActiveCampaign has a 4.6/5 rating on G2 and 4.5/5 on Capterra. Many users say the platform helps them build more personalized and complex workflows than Mailchimp. It’s especially useful for B2B teams, coaches, and ecommerce brands that want to manage contacts and sales activity in one place.

While it's rich in features, the platform does come with a learning curve. Beginners may find the number of options overwhelming at first, but teams with email marketing experience tend to get the most out of it.

ActiveCampaign offers a 14-day free trial with access to core features. After that, paid plans begin at $19 per month for up to 1,000 contacts. Prices increase based on list size and feature needs. Access to CRM, SMS, and deeper reporting is included in higher-tier plans.

Campaign Monitor is often considered a visual-first mailchimp alternative. It appeals to marketers and brands that care about presentation and want their emails to look polished without hiring a designer. While its automation features are simpler compared to other platforms, its drag-and-drop editor and template options are standouts.

According to user feedback on G2 (4.1/5) and Capterra (4.5/5) as of early 2025, many users say the email builder is one of the easiest to use. Reviews also note the design templates are more flexible than Mailchimp's, especially for branding-focused campaigns. The platform is often used by agencies, nonprofits, and small businesses looking for easy-to-use tools that still look professional.

However, Campaign Monitor doesn’t include tools like SMS, landing pages, or a full CRM. It’s mainly focused on email design and basic automations.

Pros:

Cons:

Campaign Monitor starts at $11 per month for up to 500 contacts. Pricing scales with contact count and feature access. Advanced automation and unlimited sends are only included on higher-tier plans. A 14-day free trial is available, but there is no free forever plan.

Constant Contact is a long-time player in the email marketing space and is often mentioned as a basic Mailchimp alternative. It’s known for its easy learning curve and tools that help with events, surveys, and email promotions. While it doesn't offer all the advanced automation or ecommerce features found in newer platforms, it suits those who need straightforward email tools.

As of 2025, it holds a 4.1/5 rating on G2 and 4.3/5 on Capterra. Many reviews highlight how fast you can start sending emails and the large template library—reported to have over 300 options. The interface is clean, and the drag-and-drop builder is easy to use for beginners.

Unlike Mailchimp, Constant Contact includes tools for event registration and polls. It’s often used by nonprofits, educators, and service-based businesses that host webinars or live events.

However, automation features are limited unless you upgrade to more expensive plans, and you won’t find tools like SMS or detailed segmentation.

There is no free plan, but Constant Contact offers a 14-day free trial. After that, plans start at $12 per month for 500 subscribers. Pricing increases as your contact list grows and if you need access to more advanced features like detailed automations and behavioral targeting.

AWeber is another popular mailchimp alternative that focuses on simplicity and functionality. It offers standard email marketing features, plus a few extras like AMP emails and smart templates. These features let users build interactive emails—such as polls, RSVPs, or image carousels—without coding.

It’s often used by bloggers, coaches, and small businesses who want to send newsletters, set up simple automations, and collect leads. According to recent data from G2 (4.2/5) and Capterra (4.4/5), users highlight the platform’s reliability and customer support. A big plus is phone support, which isn’t available with most email marketing services like Mailchimp unless you're on an enterprise plan.

AWeber also offers three separate mobile apps. These let users build emails, check stats, or manage lists from their phone—something most email tools don’t provide.

On the downside, AWeber doesn’t remove unsubscribed users from billing automatically. You have to clean the list yourself or risk paying for inactive contacts.

AWeber offers a free plan for up to 500 subscribers with limited features. Paid plans start at $15 per month for the same subscriber count, giving access to automation, AMP features, and customer support. Pricing increases as your list grows.

If you're here, you're probably already weighing your options. Maybe you're hitting limits. Maybe the price just isn’t adding up anymore. Or maybe you're just tired of making your email tool work harder than it should.

That’s where Mailchimp alternatives come in.

You don’t need to settle for clunky dashboards, confusing automations, or surprise charges. The tools we covered aren’t just backups—they’re real options built for how people work today. Whether you're running a solo newsletter, a growing ecommerce brand, or something in between, there’s likely a better fit out there.

And the best part? Most of these alternatives to Mailchimp offer free plans or trials. So you can try them out, send a few campaigns, and decide for yourself—without the pressure.

You’re not locked in. You’ve got choices. Explore the ones that match your goals, and move forward with a platform that actually works for you.