Ever thought about the cost of getting a new customer compared to keeping an existing one? It turns out, getting new customers can be up to 7 times more expensive.
In fact just a 5% increase in customer retention can potentially skyrocket your profits by 25-95%. That's a big deal, right?
Retention marketing is not just about those who've already bought from you. It's equally important for those who are still thinking about it. The secret weapon? Email marketing, especially email drip campaigns.
Now, you might be asking, "What exactly is an email drip campaign? or "How to create email drip campaigns " please read our article on Email drip campaign.
Choosing the right email drip campaign software is crucial. It's like having a super tool in your arsenal for boosting the success and ROI of your retention strategies.
In this article, we will compared 20 best email drip campaign software out there. Find out which of these tools can give your email marketing campaigns the boost they need.
Before we jump into our list of awesome drip email campaign software, let's take a moment to talk about what makes a good one. Think of it like picking a new buddy for your team. You want someone who fits in just right, right?
So, let's look at what to keep an eye out for in these tools to make sure you find the perfect match for your needs.
- Email & Workflow Builder: This is where your ideas come to life. A good drip email software should offer an intuitive email and workflow builder like drag and drop editor. It's all about creating those engaging emails and automated workflows without needing a degree in rocket science. Look for a tool that makes it easy to design, schedule, and automate your drip campaigns.
- Reporting: What's working and what's not? Solid reporting features in your drip campaign software can tell you. You want to track how your emails are doing – think open rates, click-through rates, and conversions. This data is gold when it comes to refining your marketing campaigns and making sure they hit the mark.
- Integrations: Your marketing tools need to play nice with others. The best drip email software should seamlessly integrate with other tools and platforms you use. This could be your CRM, e-commerce platform, or other marketing automation tools. Integrations help streamline your processes, making your life a whole lot easier.
- Affordability: You want a tool that fits your budget without skimping on features. Remember, more expensive doesn't always mean better. Look for a drip campaign tool that offers great value and helps you achieve your marketing goals without breaking the bank.
Keep these points in mind, and you'll be well on your way to choosing a drip email campaign software that's just right for your marketing needs.
- Venturz
- Mailchimp
- ActiveCampaign
- HubSpot
- GetResponse
- ConvertKit
- Salesforce
- Klaviyo
- Flodesk
- SendX
- MailerLite
- Sendloop
- Constant Contact
- BIGContacts
- Mailmodo
- Omnisend
Venturz is an all-in-one platform tailored for entrepreneurs, offering a comprehensive suite of tools to streamline the launch and growth of startups and businesses.
It's particularly effective for managing drip marketing campaigns, providing an integrated solution for email marketing, customer relationship management, and audience engagement.
With Venturz drip email marketing software, users can easily create and automate personalized email campaigns, track customer interactions, and build a community around their brand.
The platform's focus on simplicity and efficiency makes it ideal for entrepreneurs looking to implement effective drip marketing strategies without the complexity of managing multiple tools.
- Email Marketing and Campaign Management: Venturz offers tools for creating and managing email campaigns, essential for drip marketing strategies.
- Form Builder: Advanced customization options in the form builder allow for effective data and feedback collection, which can be used to enhance drip campaigns.
- CRM Integration: The platform includes CRM functionalities, enabling efficient contact management and segmentation for targeted drip marketing.
- Analytics and Reporting: Venturz provides detailed analytics and reporting features, allowing businesses to track the performance of their drip campaigns and make data-driven decisions.
- Drag-and-Drop Email Builder: The platform offers a drag-and-drop email builder, simplifying the process of creating engaging and visually appealing emails for drip campaigns.
- A/B Testing: This feature allows businesses to test different aspects of their email campaigns, optimizing for better engagement and conversion rates.
- Automated Email Responses: Venturz supports automated email responses, essential for timely and relevant communication in drip marketing.
- Customizable Templates: A range of customizable templates is available, making it easier to create professional-looking emails for drip campaigns.
Mailchimp shines as an email marketing platform, expertly designed for automated email campaigns based on user interactions. It's ideal for various scenarios, including abandoned cart reminders, welcome series, and post-purchase communications.
The platform simplifies sending personalized, timely emails, ensuring high engagement and ROI. With over 100 customizable templates, Mailchimp caters to diverse campaign needs, from product launches to special promotions.
Its analytics provide valuable insights into key metrics like open and click rates, empowering you to optimize your campaigns for maximum impact. In essence, Mailchimp is a robust tool for enhancing your email marketing effectiveness.
- Automated Drip Campaigns: Mailchimp excels in creating automated emails that engage your target audience effectively. With its intuitive campaign builder, setting up a series of emails triggered by specific actions is a breeze.
- Email Marketing: At its core, Mailchimp offers robust email marketing solutions. You can send personalized emails that resonate with your audience, boosting conversion rates.
- Landing Pages: Create stunning landing pages that complement your email campaigns. These pages can be a game-changer for lead generation and audience engagement.
- Integrations: Mailchimp seamlessly integrates with a plethora of apps and services, enhancing its functionality. Whether it's syncing with a Facebook lead ad form or connecting to e-commerce platforms, these integrations streamline your marketing efforts.
- Email Automation Workflows: The platform allows you to set up sophisticated email automation workflows. This feature ensures that your emails reach the right people at the right time, making your drip campaigns more effective.
- Reporting: With Mailchimp, you get detailed reports on your campaigns' performance. These insights are crucial for understanding your audience's behavior and refining your strategies.
ActiveCampaign is a top choice for drip email campaign software, known for its user-friendly approach to advanced email marketing. It's great for setting up email sequences that react to what your users do, helping you keep leads interested and customers happy.
With ActiveCampaign, your emails feel like they're made just for the person reading them, thanks to its smart automation and personalization features. It's a go-to tool for marketers who want to make their email campaigns smarter and more effective, without needing to be tech wizards. ActiveCampaign turns every email into a step on a personalized journey for your audience.
- Automation: Set up automated workflows that trigger personalized emails based on user actions and behaviors.
- Email Marketing: Design and send targeted emails as part of your drip campaigns.
- Segmentation: Group your audience for tailored drip email marketing, ensuring each message is relevant to its recipients.
- Lead Scoring: Identify and prioritize leads within your drip campaigns to focus efforts on the most promising prospects.
- Predictive Sending: Use AI to determine the optimal time to send emails, enhancing the effectiveness of your drip campaigns.
- Conditional Content: Customize the content of your emails based on subscriber data, making each drip email feel personal.
- Landing Pages: Create landing pages that integrate with your drip campaigns, aiding in lead generation and conversion.
- Advanced Reporting and Analytics: Track the performance of your drip campaigns with detailed reports and analytics.
- CRM Integration: Seamlessly integrate your drip campaigns with CRM data for a unified approach to customer engagement.
- Abandoned Cart: Implement drip emails targeting customers who have abandoned their shopping carts, encouraging them to complete their purchases.
- Drag and Drop Email Designer: Easily design compelling emails for your drip campaigns with a user-friendly interface.
HubSpot offers a comprehensive suite of tools for creating, personalizing, and optimizing marketing emails without the need for designers or IT. Known for its user-friendly interface, HubSpot provides everything you need to design and send professional emails independently.
It's powered by the HubSpot CRM database, ensuring accurate data for customizing your emails. With HubSpot email marketing software , you can craft professional email campaigns that display perfectly across any device, personalize emails for more opens and click throughs, and optimize email campaigns with A/B tests and analytics.
HubSpot's email marketing tools are designed to treat subscribers like people, offering a range of new marketing features to boost your email open and clickthrough rates.
- Personalized Email Campaigns: Create emails tailored to each recipient, using data from the HubSpot CRM to serve up relevant subject lines, links, attachments, and CTAs.
- Drag-and-Drop Email Builder: Easily craft professional email campaigns with a user-friendly drag-and-drop editor, requiring no design or IT assistance.
- A/B Testing and Analytics: Optimize email campaigns with A/B tests to learn which subject lines and content drive the most engagement and sales.
- AI-Powered Email Creation: Leverage AI content writing features to quickly generate email marketing messaging, saving time on email copy creation.
- Goal-Based Email Templates: Access a variety of free templates in the HubSpot marketplace, designed to convert and align with different marketing goals.
- Automated Email Responses: Trigger emails automatically based on user actions, ensuring timely and relevant communication with your audience.
- Campaign Optimization: Dive deep into data to see who’s engaging with each email and when, using insights to design new email marketing campaigns for higher conversion rates.
- All-in-One Marketing Platform: HubSpot provides all the tools needed for effective drip marketing, from email creation to performance tracking, within a single integrated platform.
GetResponse is a dynamic email marketing platform that's particularly effective for crafting drip email campaigns. It stands out for its user-friendly interface and comprehensive toolset, making it a favorite among both beginners and seasoned marketers.
With GetResponse, you can create engaging email sequences that automatically respond to subscriber actions, keeping your audience engaged and moving them smoothly through the sales funnel.
Whether it's nurturing leads, onboarding new customers, or re-engaging old ones, GetResponse offers the tools and flexibility needed to make your email marketing campaigns a success.
- Email Marketing and Newsletters: Utilize a variety of templates and customization options to create engaging emails and newsletters for your drip campaigns.
- Segmentation and Advanced Event Tracking: Effectively group your audience based on their behaviors and interactions for more targeted drip email campaigns.
- Marketing Automation and Autoresponders: Set up automated email sequences that respond to subscriber actions, ensuring timely and relevant communication.
- Landing Pages and Conversion Funnel: Design landing pages that integrate seamlessly with your drip campaigns, aiding in lead generation and building complete sales funnels.
- AB Testing: Experiment with different elements of your drip emails to discover the most effective versions for your audience.
- Forms and Chats: Gather leads and interact with your audience through customizable forms and chat features, enriching the data for your drip campaigns.
- Integrations: Easily integrate with a wide range of platforms and services to enhance the functionality of your drip campaigns.
- Analytics and Reporting: Access detailed analytics and reporting tools to gain insights into the performance of your drip campaigns.
ConvertKit is a creator-focused email marketing platform, designed to help you build and maintain strong connections with your audience. It's particularly effective for small to medium businesses looking to harness the power of email drip campaigns.
ConvertKit simplifies the process of creating automated emails that are sent based on user behaviors and interactions. This platform is ideal for those who want to engage their audience with personalized content, whether it's through regular newsletters, targeted landing pages, or automated email sequences.
ConvertKit's emphasis on ease of use and creator-friendly tools makes it a top choice for anyone looking to grow their audience and monetize their content effectively.
- Landing Pages: Create targeted landing pages that capture leads and integrate seamlessly with your email drip campaigns.
- Forms: Utilize customizable forms to gather subscriber information, enhancing your email marketing efforts.
- Creator Network: A new feature that connects you with a network of creators, expanding your reach and collaboration opportunities.
- Email Designer: Design visually appealing emails with an easy-to-use email designer, perfect for crafting engaging drip email content.
- Email Marketing: Robust email marketing tools to create, send, and manage email campaigns, including automated drip sequences.
- Deliverability: Ensures high deliverability rates so your emails reach your audience's inboxes effectively.
- Visual Automations: Set up automated email workflows visually, making it easy to create complex drip campaigns based on subscriber actions.
- Integrations: Seamlessly integrates with various platforms and tools, enhancing the functionality of your email marketing campaigns.
- Commerce: Offers features for selling products and services directly through your emails, integrating commerce into your marketing strategy.
Salesforce is a big name in helping small businesses and ecommerce platforms with their marketing software needs. It's all about making your email marketing smarter and more connected.
Think of Salesforce as a tool that helps you keep track of your customers and send them the right emails at the right time. It's great for setting up those email drip campaigns that keep your customers engaged without you having to do all the work manually.
With Salesforce, you're getting a tool that understands your business needs and helps you talk to your customers in a way that makes sense for
- Email Integration: Seamlessly integrates with email platforms, essential for executing effective drip campaigns.
- CRM Analytics: Offers deep insights into customer data, which is crucial for tailoring drip email content and timing.
- Digital Engagement: Enhances the ability to engage customers digitally, a key component of successful email drip campaigns.
- Lead Management: Efficiently manages leads, allowing for targeted and personalized email drip strategies.
- Sales Forecasting: Provides predictive insights that can be used to tailor drip campaigns for maximum effectiveness.
- Contact Management: Keeps track of customer interactions, ensuring that drip campaigns are based on up-to-date customer information.
- Integration: Easily integrates with various tools and platforms, enhancing the functionality and reach of drip email campaigns.
Klaviyo is a marketing automation platform that excels in email and SMS marketing. It's designed to turn customer data into actionable insights for growth, making it a great fit for businesses looking to deepen their digital relationships.
Klaviyo's strength lies in its ability to create personalized customer experiences across various channels, including email and SMS. The platform is known for its user-friendly interface and powerful automation tools, which help businesses of all sizes to engage with their potential customers more effectively.
With Klaviyo, you can expect to automate internal processes efficiently, leverage user behavior insights, and enjoy unlimited email automation capabilities.
- Email Marketing: Building and Personalizing Emails: Create customized emails that resonate with your audience, enhancing engagement in your drip campaigns.
- Sending Outbound Emails: Efficiently manage and send a large volume of emails as part of your marketing strategy.
- Manage Email Deliverability: Ensure your emails reach your audience's inbox, maximizing the effectiveness of your campaigns.
- Automated Email Responses: Set up automated responses triggered by specific customer actions, crucial for successful drip campaigns.
- Reporting & Analytics: Basic Reporting: Track the performance of your email campaigns with essential reporting tools.
- Web Analytics: Gain insights into how your audience interacts with your emails and website.
- ROI Analytics: Understand the return on investment of your campaigns to make data-driven decisions.
- Revenue Analytics: Analyze the direct impact of your email campaigns on revenue generation.
- Templates: Text and Themes: Access a variety of text-based and themed templates to quickly create professional-looking emails for your drip campaigns.
Flodesk is an email marketing platform that brings a fresh and intuitive approach to designing and sending emails. It's particularly well-suited for small businesses looking to make a big impact with their email marketing campaigns.
Flodesk simplifies the process of creating beautiful, on-brand emails and sales pages, making it easy for anyone to get started with digital marketing. The platform is known for its user-friendly design tools and powerful automation capabilities, allowing businesses to send automated emails that resonate with their target audience.
With Flodesk, creating and managing effective drip email marketing campaigns becomes a seamless and enjoyable experience.
- Email Automations: Set up automated email sequences that respond to subscriber actions, ensuring timely and relevant communication for your drip campaigns.
- Analytics: Track the performance of your email campaigns with detailed analytics, providing insights into open rates, click-through rates, and overall engagement.
- Customer Segmentation: Group your audience based on specific criteria, allowing for targeted and personalized drip email marketing.
- Landing Page Forms: Create and integrate forms on landing pages to capture leads, which can then be nurtured through your drip campaigns.
Flodesk's appeal for small businesses lies in its straightforward design and automation capabilities.
If you are weighing Flodesk against alternatives like Mailchimp, this comparison might help decide which platform better aligns with your email marketing needs.
SendX is an email marketing software designed to simplify and enhance the process of sending unlimited email campaigns, building email lists, and automating advanced email sequences.
It's a tool that caters to businesses of all sizes, focusing on making email marketing accessible and effective. With SendX, users can easily manage their marketing campaigns, deliver bulk emails, and target their audience with precision.
The platform is known for its user-friendly interface and robust automation features, making it a great choice for those looking to streamline their email marketing efforts and engage their audience through well-crafted, automated emails.
- Email Campaigns: SendX allows for unlimited email campaigns with excellent deliverability, crucial for reaching your subscribers effectively.
- Embedded Sign Up Forms: Create elegant embedded email sign-up forms to grow your email list, a key step in building successful drip campaigns.
- Email Drip Campaigns: Nurture leads with email drip sequences and auto-tag subscribers based on their activity, enhancing the personalization of your campaigns.
- Email Pop Up Forms: Easily create pop-up forms to further grow your email list, offering high conversion potential for your drip campaigns.
- Email Automation: Powerful automation tools in SendX put your email marketing on autopilot, essential for efficient drip campaign management.
- WYSIWYG Drag & Drop Email Editor: Design beautiful email newsletters without needing coding skills, making it easy to create visually appealing emails for your drip campaigns.
- A/B Testing: Split test your email campaigns to optimize for higher open rates and better engagement, a key feature for refining drip campaign strategies.
MailerLite is a digital marketing tool designed to help businesses grow their audience faster and drive revenue more intelligently.
It stands out for its simplicity and effectiveness, especially in email marketing and automation. MailerLite is known for its user-friendly interface, making it a modest yet powerful email marketing tool for businesses of all sizes.
It offers a range of features including email campaigns, automations, landing pages, and signup forms, all backed by 24/7 award-winning support. This platform is ideal for those looking to create email marketing campaigns that their audience will love, with a focus on ease of use and efficient marketing automation.
- Email and Mobile Preview: Ensure your emails look great on all devices, which is crucial for engaging a diverse audience.
- Manage Email Lists: Efficiently organize and segment your email lists for targeted drip marketing campaigns.
- High-Volume Sending: Capable of handling large-scale email campaigns, making it suitable for businesses with extensive mailing lists.
- Building and Personalizing Emails: Create customized emails with ease, enhancing the relevance and effectiveness of your drip campaigns.
- Sending Outbound Emails: Efficiently manage the dispatch of your email campaigns to ensure timely delivery to your audience.
- Manage Email Deliverability: Ensure high deliverability rates for your emails, a critical aspect of successful drip campaigns.
- Automated Email Responses: Set up automated responses to engage with your audience at the right moments in their customer journey.
- Multi-user Account: Collaborate with your team on email campaigns, making it easier to manage large-scale drip marketing efforts.
- A/B Testing: Test and optimize various elements of your email campaigns for better engagement and conversion rates.
Sendloop is an all-in-one email marketing tool that offers a range of features to streamline your email marketing efforts. It's designed to help you create captivating emails and manage your audience efficiently.
With Sendloop, you get access to lead generation tools, hundreds of free email templates, and an easy-to-use drag-and-create email builder. The platform is suitable for businesses looking to run repeating campaigns and engage their audience through well-designed emails.
Sendloop's features are geared towards making email marketing more accessible and effective, whether you're a beginner or an experienced marketer.
- Email Marketing: Offers comprehensive tools for creating and managing email campaigns, essential for effective drip marketing.
- Subscriber Management: Efficiently manage your subscriber list, allowing for targeted and personalized email campaigns.
- Custom Sender Domains: Customize your sender domains to enhance brand recognition and email authenticity.
- Extend Features with Apps: Enhance your email marketing capabilities with a drip email apps.
- Reporting: Access detailed reports to track the performance of your email campaigns, crucial for optimizing your drip strategies.
- Drag-n-Drop Email Builder: Easily design emails with a user-friendly drag-and-drop builder, making it simple to craft engaging content.
- Conversion and ROI Tracker: Monitor conversions and track the ROI of your email campaigns, helping you understand their impact.
- Robust Email Infrastructure: Rely on a strong email infrastructure for efficient and reliable email delivery.
Constant Contact is a digital and email marketing platform that helps businesses achieve their goals through effective online marketing campaigns.
It's recognized for its user-friendly interface and comprehensive set of tools, making it one of the best drip email marketing platforms available.
Constant Contact is particularly noted for its advanced drip campaigns and robust marketing features. The platform is designed to be intuitive, allowing users to create and manage their email marketing efforts with just a few clicks.
- Marketing Automation: Automate your email marketing to send targeted emails to customers based on their interactions, essential for advanced drip campaigns.
- Templates: Access hundreds of pre-built email templates to quickly create professional and engaging emails.
- Visual Drip Campaign Builder: Easily design and manage your drip campaigns with a visual builder, making it simple to set up complex sequences with just a few clicks.
- Customizable Signup Forms: Create signup forms tailored to your brand and audience, helping grow your email list effectively.
- Reporting: Monitor the performance of your email campaigns with detailed reporting tools, crucial for understanding engagement and planning future strategies.
- Customer List Management: Efficiently manage your contacts, segmenting them for targeted drip email marketing.
- Integrations: Seamlessly integrate with a variety of platforms and tools to enhance the functionality of your email campaigns.
These features make Constant Contact a robust and user-friendly platform for businesses looking to create effective drip marketing campaigns, offering a blend of creative tools, automation capabilities, and insightful analytics.
BIGContacts is a CRM software that simplifies contact management to enhance customer relationships, making it an ideal tool for small to medium-sized businesses. It's recognized for its best email drip software capabilities and robust drip email features, which are essential for effective business operations.
BIGContacts offers a user-friendly interface that allows businesses to manage prospects and customer relationships with ease. The platform is designed to streamline various aspects of business operations, including sales tracking, email marketing, and customer service, ensuring a more organized and efficient approach to managing customer interactions and data.
- Email Marketing and Drip Campaigns: BIGContacts offers robust email marketing solutions, including best email drip software capabilities, to effectively manage and automate your marketing communications.
- Visual Workflow Builder: The platform features a visual workflow builder, allowing you to design and automate complex business processes and drip campaigns with ease.
- Advanced Features: BIGContacts is equipped with advanced features to enhance your business operations, including automated tasks for follow-up, sales pipeline management, and drip marketing.
- Push Notifications: Stay updated with real-time push notifications, ensuring you're always informed about important activities and customer interactions.
- Customizable Contact Records: Tailor your contact records to fit your business needs, storing all relevant information about your prospects and customers in one place.
- Sales Tracking and Pipeline Management: Track sales data and manage your sales pipeline effectively to nurture more opportunities and customers.
- Automated Tasks and Reminders: Never miss a follow-up with automated tasks and reminders, keeping your team on track and your business operations running smoothly.
- Reports and Analytics: Gain valuable insights into your sales, marketing, and overall business performance with powerful reporting and analytics tools.
Mailmodo is an innovative email marketing software that transforms traditional email marketing into interactive experiences. It's designed to drive conversions and achieve better email ROI by creating engaging emails with AI and automating campaigns.
Mailmodo stands out for its ability to incorporate interactive elements like polls, quizzes, and forms directly into emails, leading to three times higher conversions and double the open rates.
The platform is user-friendly, with a modern UI and intuitive workflow, making it easy to set up domain, import contacts, and start sending emails. Mailmodo is ideal for businesses looking to enhance their email marketing efforts with less work and more growth.
- Analytics: Visualize all your data, including opens, clicks, unsubscribes, and submissions, to analyze and optimize your email campaigns.
- Automation: Automate drip sequences based on user behavior and market data. Use the visual journey builder to design user journey maps with drag and drop.
- Drag and Drop Editor: Easily design emails with a WYSIWYG editor that includes drag & drop AMP blocks, allowing for easy and coding-free email creation.
- Templates: Personalize content for each user without hassle and upload your own HTML file or other code-snippets for customized email designs.
- Advanced Email Automation: Analyze user behavior to optimize drip sequences and journey maps, ensuring your marketing automation is as effective as possible.
- Dashboard: Manage and update your transactional emails directly from Mailmodo, with all reports accessible on a single dashboard.
- Email Deliverability: Achieve high deliverability and open rates with well-managed & dedicated IPs and the option to integrate with services like AWS SES, Sendgrid, and Netcore Pepipost.
- Interactive AMP Emails: Leverage interactive AMP emails for higher in-mail conversions, making your emails more engaging and actionable.
Omnisend is an ecommerce email marketing and SMS platform designed to increase sales without increasing workload. It offers powerful tools for automated email and SMS marketing, making it an ideal choice for ecommerce brands.
Omnisend's integrated approach allows you to engage shoppers wherever they are with customizable email and SMS campaigns from a single platform. The platform is known for its high conversion rates and exceptional customer support.
With Omnisend, ecommerce businesses can collect, convert, and retain new customers efficiently, cutting costs while winning more customers. It's a comprehensive solution for those looking to drive sales on autopilot and make precise targeting effortless.
- Segmentation: Omnisend allows precise targeting with unlimited segments that update in real-time, grouping audiences based on campaign activity, shopping behavior, and more.
- Email Templates: A library of templates to create professional, stunning emails without any coding, customizable to fit your brand.
- Automation: Pre-built automations for sales-driving campaigns like welcome series, abandoned cart, and post-purchase campaigns, getting you up and running in minutes.
- AB Testing: Increase your open rate with AB testing, helping you determine the most effective campaign strategies.
- Landing Pages: Create landing pages to add new signups to specific contact lists, featuring a customizable page with a unique URL.
- Automated Email Responses: Trigger emails automatically based on user actions like signup, purchase, and cart abandonment.
- Campaign Reports: Visualize all your data - opens, clicks, unsubscribes, and submissions, to analyze various subject lines and campaign effectiveness.
- Ecommerce Automation: Automate marketing and sales email drips, nurturing more opportunities and customers.
- Forms: Collect subscribers during events or in-store using easy-to-build pop-up signup forms.
- Integrations: Omnisend integrates with hundreds of ecommerce tools, adding it to your store with a single click.
- SMS Campaigns: Expand your reach with integrated SMS marketing, engaging your shoppers wherever they are.
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