Minimum Viable Product (MVP) – Definition, Meaning, And How To Make One

Have you ever heard of the term MVP?

If you're in the startup world or have been following business news, you may have come across this buzzword. But what exactly is behind the MVP's concept?

MVP means - "Minimum Viable Product".

In simple terms, MVP is the earliest product version you can bring to market to test business hypotheses. It's a way of getting feedback from early adopters and target users before investing all your resources into business ideas.

In this article, we'll dive into what an MVP is, its purpose, and how you can build one for your startup.

So, buckle up, and let's get started!

What Is The Purpose Of Building MVPs?

The Purpose Of Building MVPs

Building your first MVP (Minimum Viable Product) is a key step in product development. It allows businesses to test their ideas and assess the viability of a new product without wasting too much time and resources in case the startups fail.

There are several key benefits to building an MVP, including:

1. Cost-Effectiveness

MVPs are designed to be a stripped-down version of the final product, which means that they can be developed and launched much faster and with fewer resources. This makes them a cost-effective way to test a product idea and determine whether it is worth pursuing further.

2. Faster Time To Market

By focusing on the minimum features necessary for a new product to be functional, MVPs can be brought to market much faster than fully-featured products. This allows businesses to start getting customer feedback and making necessary adjustments, which helps speed up the overall development process.

3. Validate Product-Market Fit

MVPs help businesses determine whether there is a real market need for the product they are developing. The version of a new product allows a team to collect the maximum amount of validated learning about customers with the least effort.

By getting feedback from early adopters and measuring key metrics such as customer engagement, pricing, and retention, businesses can decide whether to continue developing the product or pivot to a different idea.

4. Build Customer Relationships

By releasing an MVP, businesses can start building relationships with their early adopters and better understand their needs and desires. This can help them make informed decisions about the development of the final product and ensure that it meets the needs of their target market.

5. Attract Investment

Businesses can attract investment from venture capitalists and other investors by demonstrating that there is a market need for the product and that it is possible to develop a functional MVP. This can help them secure the necessary resources to bring their final product to market.

Overall, building an MVP is an important step in the product development process that can help businesses validate their ideas, save time and resources, and attract investment. By focusing on the minimum features necessary for a product to be functional, businesses can test their value proposition and make informed decisions about the future of their product.

Types of Minimum Viable Products

1. Landing Page MVP

Create a simple landing page that explains your product. Add an email sign-up form. Boom! You can now gauge interest before actually building anything.


  • Quick & Easy: Build it in a day, seriously.
  • Low Risk: No product is needed, just a concept.
  • Instant Feedback: Monitor sign-ups and you’ll know if folks are interested.

2. Explainer Video MVP

An explainer video breaks down your idea into a 1-2 minute pitch. It's like a mini TED Talk for your product. Share it on social media and see the reactions pour in.


  • Engaging: Videos are eye candy for your audience.
  • Shareability: Easy to spread the word with a click.
  • Saves Time: No need to read; it's a watch-and-learn deal.

3. Wizard of Oz MVP

Show a fully functioning service, but do the back-end manually. Yep, you’re the wizard behind the curtain. It’s a great way to test without investing in tech.


  • Full Experience: Customers get the "complete" service.
  • No Tech Hassle: No need to build the full system yet.
  • Validated Learning: You can directly observe what works and what doesn't.

4. Concierge MVP

Offer the service manually to a few customers. Treat them like royalty, get feedback, and iterate. It’s personalized market research.


  • Personal Touch: You interact directly with users.
  • High-Quality Feedback: More in-depth insights.
  • Flexibility: Tailor the service in real-time based on reactions.

How To Build A Minimum Viable Product For Your Startup?

 Building A Minimum Viable Product for Your Startup

Here are the steps for building a Minimum Viable Product (MVP) for your startup:

1. Identify Your Core Problem

The first step in building a Minimum Viable Product (MVP) for your startup is identifying your core problem.

This involves understanding what problem you are trying to solve, who your target customers are, and what they are looking for.

You can do this by conducting market research, surveys, and customer interviews. This information will also help you determine what features your MVP needs to include in order to solve the problem for your target audience.

Here is the problem identification process:

  • Define your MVP's goal and target audience: Once you have a clear understanding of your problem, the next step is to define the goal of your MVP and your target audience. This will help you prioritize which features are essential for your MVP and which can wait for future releases.
  • Determine the key features: Based on your target audience and the goal of your MVP, determine the key features that your MVP needs to include. This will help you focus on what is most important and avoid wasting time and resources on features that are not essential.
  • Design and prototype: Use your key features to design a prototype of your MVP. This can be done using wireframes, mockups, or other design tools. The goal is to create a visual representation of what your MVP will look like when it is complete.
  • Validate your MVP: Before building your MVP, validate it by testing it with potential customers. This will give you feedback on what works and what doesn't, allowing you to make improvements before launch.
  • Build, launch, and iterate: Finally, build your MVP, launch it, and iterate based on customer feedback. This will help you refine and improve your MVP over time, making it more valuable to your customers.

Define Your Target Audience

Defining your target audience is one of the most crucial steps in building an MVP. This helps you understand the needs, behavior, and preferences of your potential customers.

Here are a few things to consider when defining your target audience:

  • Who will use your product or service?
  • What are their demographic characteristics (age, gender, location, etc)?
  • What are their pain points, and what solution are they looking for?
  • What motivates them to use your product?

Minimum viable product- Define Your Target Audience

To define your target audience and initiate customer development, you can conduct market research to gather data and insights.

For this, you can conduct surveys, focus groups, and analyze data from your competitors. You can also look at online forums, social media, and other online communities where your potential customers are active.

The goal is to clearly understand who your target audience is so you can build an MVP that appeals to their needs and preferences.

It is also important to note that your target audience may change as you get user feedback and insights. Be flexible and open to revising your target audience as you move forward with the MVP process.

Conduct Market Research

Conducting market research is the next step in building a minimum marketable product for your startup. This step is crucial in ensuring that your product will meet the needs and preferences of your target audience.

Market research starts with a product hypothesis and then gathering information about your target audience, their pain points, and what they seek in a solution.

Minimum viable product- Conduct Market Research

There are several ways to conduct market research, including:

  • Surveys: Surveys are a great way to get direct feedback from your target audience. You can send surveys to a large group of people and ask specific questions about your product idea.
  • Focus groups: Focus groups allow you to hear firsthand from your target audience. You can gather a small group of people and ask them questions about your product idea.
  • Competitor analysis: Analyzing your competitors can give you valuable insights into the market and your target audience. You can learn about the strengths and weaknesses of your competitors and what they are offering to the market.
  • Online research: It involves searching the web for information about your target audience, their needs and preferences, and the market trends.

Prioritize Features

Prioritizing features is an important step in building a minimal viable product (MVP) for your startup. This is the process of identifying which features are essential to the core problem you are trying to solve and which can be left out.

Here the goal is to include only those features necessary to solve the problem, which can be developed with limited resources. This helps keep the MVP simple and cost-effective while delivering value to early customers.

Building a minimum viable product- Prioritize Features

When prioritizing features, consider the following:

  • The problem you are trying to solve
  • The target audience
  • Market research and customer feedback
  • Technical feasibility
  • Time and budget constraints

Considering these factors, you can create a prioritized list of features and UI /UX design that will be included in your MVP.

This list should focus on the critical features that will deliver the most value to your customers and help you validate your business idea.

Developing A Prototype

Developing a prototype is the next step in building a Minimum Viable Product (MVP) for your startup. A prototype is a basic representation of your product that showcases its basic features and functionalities.

A product team must develop a prototype to help you validate your product idea and make necessary changes before investing time and resources in full-scale development with all the features.

Developing A Prototype for the MVP

Some important things to keep in mind while developing a prototype:

  • Keep it simple: Focus on creating a basic version of your product that demonstrates its core functionality. You don’t need to add every feature that you have envisioned.
  • Make it visually appealing: A well-designed prototype can help you attract early adopters and investors.
  • Get feedback: Once your prototype is ready, get feedback from potential users and make the necessary changes. This will help you improve the user experience and make your MVP more appealing.
  • Use the right tools: There are various tools available to create prototypes, such as Sketch.

Testing And Validation

Testing and validating your MVP is an important step that should not be skipped. This allows you to gather feedback and insights from your target audience to determine if your product meets their needs and is better than existing products in the market.

Testing can be done through various methods, such as user testing, surveys, and focus groups. By testing your MVP, you can identify any issues and make necessary improvements to ensure its success.

One of the most important aspects of testing and validation is gathering feedback from your target audience. This feedback can help you understand what they like and don’t like about your product and what they would like to see improved.

This information can also be used to make changes to your MVP to better meet the needs of your target audience.

Additionally, testing and validation can help you validate your business model and determine if there is a market for your product. This is important because it can help you make informed decisions about the future of your startup and avoid wasting time and resources on a product that may not be viable in the market.

Launch And Refine

The final step in building a minimum viable product is to launch it and refine it based on customer feedback. This step requires that you get your product with a minimum feature set into the hands of real users and gather their feedback.

Launching your MVP and refining it.

This feedback will help you understand what is working well and what needs improvement.

The key to a successful MVP launch is to keep the core features of the product simple, listen to customer feedback, and refine the product based on that feedback.

It's important to remember that MVP is just the first step in a continuous product development process. After you launch your MVP, you will use the feedback you receive to make improvements and add the right features.

This iterative process will help you build a better product better suited to your customers' needs. Over time, your MVP will evolve into a full-fledged product that your customers love and drive actual business results.

The Bottom Line

Minimum Viable Product (MVP) is crucial in developing a successful startup. By creating an MVP, entrepreneurs can validate their ideas, test the market demand, and gather useful user feedback to refine their products. It is an iterative process that allows startups to bring their ideas to life while minimizing risk and resources.

The steps to building an MVP include identifying the core problem for end users, defining the target audience, conducting market research, prioritizing features, developing a prototype, testing and validating, and launching and refining. Each step plays a crucial role in building a successful MVP.

Remember, the goal of an MVP is not to create a perfect product but to test the viability of an idea and gather user feedback.

So, don't be afraid to start small, learn from your mistakes, invest in marketing, and refine your product as you go. With a well-thought-out MVP, you can set yourself on the path to building a successful startup.

FAQs: Minimum Viable Products

FAQs: Minimum Viable Products

What does MVP mean in agile?

MVP in agile points towards software development. This refers to the most miniature version of a product that can be released to test its viability in the market.

In an agile development process, the MVP approach helps teams focus on delivering a software product with the most critical features first and then iterate and refine based on customer feedback.

What is MVE vs. MVP?

MVE stands for Minimum Viable Experience and describes the first version of a product that aims to provide users with a minimum level of satisfaction.

MVP, on the other hand, focuses on the viability of a product in the market and is used to test the product-market fit. MVE is a more customer-centric approach, while MVP is more market-focused.

How do you define an MVP?

An MVP is a minimum viable product that is a stripped-down version of a product that has just enough features to satisfy early adopters and provide valuable insights into the product-market fit.

MVPs are designed to test a product’s viability in the market, allowing startups to receive feedback, iterate, and refine their products before investing too much time and resources.

What is an MVP in games?

In the gaming industry, MVP refers to a minimum viable product used to test a game's viability in the market.

This could be a demo version of a game with limited features or a rough prototype that allows developers to test gameplay mechanics and receive feedback from players.

What is an example of MVP in Lean Startup Methodology?

An example of MVP in the lean startup approach is Dropbox. The founders of Dropbox initially created a simple video demonstrating the functionality of their product. Then they offered the MVP version of the product to a select group of users for feedback.

Based on the feedback received, they iterated and refined the product until they had a fully functional file-sharing and storage platform.

What does MVP mean on TikTok?

On TikTok, MVP stands for Most Valuable Player, which is a term used to describe a user who has received a high level of engagement, views, and likes on their content.

What is an MVP example?

An example of an MVP is Airbnb. The first version of Airbnb was a simple website allowing users to rent air mattresses in their homes.

This MVP allowed the founders to validate the concept and receive feedback from early adopters, which they then used to iterate and refine the product until they had a full-fledged vacation rental platform.

What does MVP stand for?

MVP stands for Minimum Viable Product.

What is an MVP in a Business Idea?

An MVP in a business idea is a stripped-down version of a product that has just enough features to satisfy early adopters and provide valuable insights into the product-market fit.

MVPs are designed to test the viability of a business idea in the market, allowing startups to receive feedback, iterate, and refine their products before investing too much time and resources.

What is a minimum viable product?

A minimum viable product (MVP) is stripped down with just enough features to satisfy early adopters and provide valuable insights into the product-market fit.

MVPs are designed to test a product’s viability in the market, allowing startups to receive feedback, iterate, and refine their products before investing too much time and resources.

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