Ideation Techniques: Top Ideation Techniques For Success

Welcome to the world of new idea generation!

If you're reading this, chances are you're looking for some inspiration, some fresh new ideation tools and techniques to help you solve problems or create something amazing.


you've come to the right place!

In this blog post, we're going to take you on a journey through the exciting and sometimes unpredictable world of ideation techniques.

But what exactly are ideation techniques?

Simply put, ideation techniques or methods are used to generate ideas. Whether you're trying to come up with the next big thing, solve a complex problem, or just want to get those creative juices flowing, ideation techniques are your go-to tools.

a blub filled with varigated colors

The importance of Creative ideation techniques cannot be overstated.

They help you overcome creative blocks, stimulate the flow of new and innovative ideas, and bring fresh perspectives to old problems.

And let's not forget ideation techniques are fun!

They allow you to tap into your creative side and bring out the best in you and your team.

This blog post aims to give you a comprehensive overview of 10 of the most popular and effective ideation techniques.

We'll take you through the ideation stages, from start to finish, and give you the tools to have successful ideation sessions and generate fresh ideas.

So buckle up,

grab a pen and paper, and get ready to unleash your inner creativity!

We're about to dive into the world of ideation and learn how to generate innovative solutions and bring the best ideas to life.

Are you tired of the same old, boring idea-generation techniques?

In this section, we're going to shake things up and introduce you to 10 unique and exciting ideation techniques that will have your creative juices flowing.

So get ready to jot down some notes, stretch those imagination muscles, and get ready for some out-of-the-box thinking!

The 10 Best Ideation Techniques:

  1. Brainstorming
  2. Mind Mapping
  3. Reverse Brainstorming
  4. Lateral Thinking
  5. Round Robin
  6. Reverse Brainstorming Template
  7. Visual Storytelling
  8. Design Thinking Process
  9. Ideation Stations
  10. Creative Pause

Brainstorming Session - Unleashing Your Creative Juices!

When you think of the ideation phase, the first technique that comes to mind is probably the classic Brainstorming Session!

It's a tried and true method for generating ideas, getting the creativity to run wild, and sparking possible solutions.

A Brainstorming Session is a group ideation technique where participants write down as many ideas as they can, no matter how wild they may seem.

The goal is to get inspiration and challenge assumptions while gathering feedback from other team members.

group of people listening to a presentation

You'll want to follow these best practices to conduct a successful ideation session.

  • Firstly, clearly define the problem statement and ensure that everyone in the group understands it.
  • Secondly, gather all your supplies - markers and pieces of paper.
  • Thirdly, give participants about 10 minutes to write down their ideas on post-it notes.
  • Finally, stick the post-its on a whiteboard or wall and start grouping and discussing the ideas.

When conducting a brainstorming session, it's important to encourage participants to generate as many ideas as possible and to avoid negative feedback. Keeping the session time-boxed is also a great idea to avoid the discussion going off-topic.

Encourage participants to use rough sketches or mind maps to visualize their ideas. Finally, at the end of the session, gather feedback from all participants and consider which ideas have the most potential. And remember, the goal is to have fun and let your creativity run wild!

Mind Mapping

First things first, what exactly is a Mind Map? Simply put, it's a diagram that helps organize and structure information in a visually appealing way. It's like a road map for your ideas, allowing you to connect and explore new paths as they come to mind.

Creating a Mind Map is a breeze! All you need is a piece of paper and some colorful pens or markers.

  • Start by jotting down the central idea or topic in the center of the page and branch out from there, connecting related ideas and subtopics with lines.
  • Add as much detail as you'd like, and don't be afraid to get creative with images, symbols, and colors to help illustrate your thoughts.

There are numerous benefits of mind mapping ideation technique . For starters, it helps stimulate the creative side of your brain and encourages you to think outside the box. By visually organizing information, it's easier to see connections and relationships between ideas that you may not have noticed otherwise.

Additionally, Mind Mapping can also save you a lot of time and energy by helping you plan and prioritize your ideas before diving into a project.

Reverse Brainstorming

This quirky ideation technique turns traditional brainstorming on its head and encourages you to find innovative solutions by first exploring what won't work.

Reverse Brainstorming challenges participants to find solutions to a problem by identifying what won't work. This technique can be used to reframe the problem in a new light, stimulate fresh thinking and avoid common pitfalls in the ideation phase.

two persons using a chart for reverse brainstorming.

Reverse brainstorming approaches problem-solving from a unique angle. Instead of focusing on finding solutions to a problem, reverse brainstorming focuses on generating ideas on how to make the problem worse. This approach can seem counterintuitive, but it can actually be highly effective in developing new and innovative solutions, especially for software startups.

Here's an example of how to conduct a reverse brainstorming session:

  1. Define the problem: Let's say you're trying to come up with new ideas for a customer retention campaign for your company.
  2. Flip the problem: Instead of thinking about ways to retain customers, think about ways to make customers want to leave. For example, you could write down ideas like "offer terrible customer service," "make the product or service overpriced," or "ignore customer complaints."
  3. Re-frame the ideas: Now that you have a list of ways to make customers want to leave, re-frame each idea into a solution for retaining customers. So, "offer terrible customer service" becomes "improve customer service." "Make the products overpriced" becomes "offer competitive prices." "Ignore customer complaints" becomes "take customer complaints seriously and address them promptly."
  4. Evaluate the solutions: Discuss and evaluate the solutions generated in step 3 to see which ones are the most viable and innovative. Reverse Brainstorming has many benefits, including encouraging innovative solutions, stimulating fresh thinking, and helping to avoid common pitfalls in the ideation phase. This technique can also help teams to think creatively and challenge assumptions, making it a valuable addition to your creative toolkit.

Lateral Thinking

Lateral thinking is a problem-solving technique that encourages creativity and out-of-the-box thinking. Instead of approaching a problem head-on, lateral thinking encourages you to consider different perspectives and come up with unexpected solutions.

For example, let's say you own a car wash business idea, and you're trying to figure out how to attract more customers. With traditional thinking, you might consider running promotions or offering discounts. But with lateral thinking, you could approach the problem from a completely different angle.

Maybe you could partner with a local car dealership to offer a free car wash with every car purchase. Or maybe you could host a charity car wash event to give back to the community.

See? Lateral thinking can lead to some pretty innovative and wild ideas! So, the next time you're stuck trying to solve a problem, try shaking things up with a little bit of lateral thinking. You never know where it might take you!

Round Robin - The Most Dynamic of All Ideation Techniques!

Do you ever feel like your conducting ideation sessions are becoming a bit stale? Well, fear not! Round Robin is here to spice things up and bring a fresh perspective to your ideation process.

So, what exactly is Round Robin? It's a technique where each member of a group takes turns sharing more ideas, one at a time.

And unlike traditional brainstorming sessions, where further ideas are bounced around freely, in a Round Robin session, the focus is on one person at a time, which can lead to deeper dives and more focused discussions.

ping pong theme with round robin written on it.

Here's a step-by-step guide on how to conduct a successful Round Robin session:

  1. Gather your team and set a timer for a set amount of time, say 3-5 minutes.
  2. The first person begins by sharing their idea.
  3. When the timer goes off, the next person shares their idea, and so on, until everyone in the group has shared.
  4. Repeat this process as many times as needed to generate as many ideas as possible.
  5. After each round, make sure to gather feedback from the group and build upon each other's ideas to create innovative solutions.

A great example of using the Round Robin technique would be when a company wants to come up with new marketing strategies or business ideas. The team could set a timer for 3 minutes, and each person would take a turn sharing their best marketing idea.

This allows each person to have their ideas heard and builds upon the ideas of others, resulting in a diverse and well-rounded list of potential marketing strategies.

Visual Storytelling: A Creative Way to Tell Your Story

"A picture is worth a thousand words," and this old saying is truer than ever in the age of visual storytelling. Visual storytelling is a way of expressing ideas, thoughts, and emotions through visual elements such as images, graphics, and animations.

It's a powerful tool that can help you communicate complex information in a way that is easy to understand, memorable, and engaging.

Whether you're a marketer trying to sell a product, a teacher explaining a concept, or an artist sharing your vision, visual storytelling can help you get your message across fun and creatively.

a confused and a happy man

So, how do you conduct a visual storytelling session?

  1. Start with a story idea: What is the message you want to convey, and what story can you use to express it?
  2. Gather visual elements: Find images, graphics, and animations that will help bring your story to life.
  3. Plan the flow: Think about how you want to structure the story, what order the visuals should be in, and how you can use animations and other effects to make it more engaging.
  4. Use storytelling software: You can use storytelling software such as Canva or Adobe Spark to bring your story to life. With these tools, you can easily create slides, add animations, and create engaging visuals that will capture your audience's attention.
  5. Test and refine: Show your story to a test audience and ask for feedback. Use their feedback to make improvements and refine the story until it's the best it can be.


Imagine you're a wildlife conservationist and you want to raise awareness about the importance of preserving the Amazon rainforest. You could create a visual story showcasing the rainforest's beauty and the diverse species that live there. You could use images of lush vegetation, exotic animals, and stunning sunsets to create a powerful visual experience that will grab people's attention. You could also use animations and other effects to bring the story to life, making it both educational and entertaining.

With visual storytelling, you can make a big impact with just a few simple visuals. So, why not give it a try and see what stories you can tell?

Design Thinking

Design thinking involves a human-centered focus, a deep understanding of the problem, and a creative process to develop innovative solutions.

It's not just a method for design; it's a way of thinking and approaching problems in a new and different way. It's a process that allows you to empathize with the end-user, define the problem, ideate solutions, prototype and test the solutions, and refine and implement the best one. This technique is rigorously used in software and AI-based startups.

The design thinking process typically consists of the following steps:

  1. Empathize: Get to know the end-user, understand their needs, and empathize with their challenges and pain points.
  2. Define: Clearly define the problem you're trying to solve. This step is critical because if you don't fully understand the problem, you can't come up with an effective solution.
  3. Ideate: Brainstorm and generate a wide range of ideas. Encourage wild and wacky ideas, as these can often lead to the most innovative solutions.
  4. Prototype: Create a low-fidelity model of your solution. This allows you to test your ideas quickly and inexpensively.
  5. Test: Test your solution with the end user. Get their feedback and see how the solution works in the real world.
  6. Refine: Based on the feedback, refine your solution. Keep iterating until you have a solution that meets the end user's needs.
  7. Implement: Take your solution to market and bring it to life.

a venn diagram of three factors

An example of the design thinking process in action could be a company that sells coffee. The end-user, in this case, would be coffee drinkers. The problem they're trying to solve is that coffee drinkers often have to wait in line for their coffee, which is time-consuming and frustrating. The design thinking process would involve the following steps:

Ideation Stations - A Fun and Creative Approach to Problem-Solving!

Have you ever felt like you've hit a wall in the ideation process? Well, look no further because Ideation Stations are here to save the day!

So, what are Ideation Stations exactly?

It's a fun and interactive way of generating new ideas and solving problems. The idea is to have a variety of activities set up in different stations around the room and have participants rotate through each station to seek inspiration and generate new ideas.

For example, let's say you're a product team trying to come up with new ideas for a mobile phone. One station could be a "reverse brainstorming" station where the group challenges assumptions and comes up with ways to turn current challenges into opportunities.

Another station could be a "mind mapping" station where participants map out the customer's journey and reveal valuable insights.

Another station could be a "visual storytelling" station where the team creates a visual story to reveal new perspectives and potential solutions.

The beauty of Ideation Stations is that they allow for a fresh and fun approach to the ideation process and encourage participants to think outside the box. Different techniques at each station make the possibilities for new and innovative ideas endless, especially if you are working on a low-cost startup.

Creative Pause

Creative Pause, what a fantastic idea! It's like taking a break from the daily grind and allowing your brain to relax, rejuvenate and refill with new, fresh, and innovative ideas.

But what exactly is a Creative Pause?

A Creative Pause is a break in the creative process where you take a step back and allow your brain to recharge. This break can be physical, such as taking a walk or simply getting up from your desk, or it can be mental, like closing your eyes and meditating for a few minutes.

a man laying in grass field.

The purpose of a Creative Pause is to provide your brain with a moment to clear out the clutter and allow new ideas to come to the forefront. This technique is especially useful during ideation sessions where you are trying to generate a large number of ideas or solve complex problems.

For example;

Let's say you and your team have been working on a new product design for hours and you are feeling stuck. Taking a Creative Pause could be just what you need to bring new ideas to the table.

You could go for a walk, stretch your legs, or simply close your eyes and meditate for a few minutes. When you return to the ideation session, your mind will be fresh and ready to tackle the problem from a different angle.

Role Play

Have you ever wanted to see things from a different perspective? Well, with Role Play, you can! This ideation technique encourages you to step into someone else's shoes and come up with ideas from their point of view.

This can be especially useful when trying to solve problems for a specific target customer.

discussion between group of people

Here's how you can conduct a role-play session:

  1. Choose a specific customer or target audience.
  2. Assign each participant a role and give them background information about their character.
  3. Have the participants brainstorm ideas from the perspective of their assigned character.
  4. Encourage participants to think about their character's motivations, needs, and goals when generating ideas.
  5. Once the ideation session is over, gather all the generated ideas and see if they can be combined or used to create a larger solution.

Role play is a great way to get out of your own head and think about problems in a different way. By taking on a different persona, you can challenge your assumptions and come up with new and innovative ideas!


From Mind Mapping and Reverse Brainstorming to Ideation Stations and Visual Storytelling, the ideation process is an essential component of the design thinking process.

By using these ideation techniques, organizations, individuals, and stealth startups can have productive ideation sessions that result in a wealth of ideas.

There's one thing that we want you to note right now: No ideas are bad ideas in ideation.

Whether you are looking to generate wild or creative ideas or simply want to further your ideation methods, these ideation techniques can provide a foundation for success. The most important thing is to select the right ideation technique that suits your needs and facilitates a productive ideation session.

Your idea can change the world, let's make it a reality!

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