Startup Name

QL Consulting

Startup Description

QL Consulting is a multidisciplinary advisory firm uniting world-class executive coaching and strategic digital marketing under one brand. Through our coaching division, we equip leaders, executives, and organizations with the mindset, skills, and strategies to excel in complex, high-stakes environments. Through our digital marketing arm, Quintessential Leverage, we deliver innovative branding, SEO, and growth solutions to amplify visibility and impact.

Startup Industry

Professional Services

Website

https://quintinlee.com

What's your tagline / mission?

The Disciplined Dreamer — Manifesting Dreams Through Action.

How did you start working on this idea?

My career has been defined by one truth: leadership without intentionality drifts, and ambition without discipline dissolves. After 13 years of military and diplomatic service, I created the 4² Methodology™ to anchor leaders in clarity and purposeful action. The goal has always been simple — align decisions with values, and sustain them through disciplined practice.

What problem are you trying to solve and how big is it?

In a world of constant distraction and surface-level leadership advice, too many high achievers fall into the trap of living reactively. They chase outcomes without aligning them to purpose, or start strong but lack the discipline to sustain momentum. This misalignment leads to burnout, fractured teams, and unfulfilled potential — a problem that spans across industries, governments, and every arena where leadership matters.

What is your solution and how does it work?

I partner with a select group of leaders to embed intentionality and discipline at the core of their leadership. Through the 4² Methodology™ — Purpose, Principles, Presence, and Practice — clients learn to ground every action in clarity, values, and sustainable habits. The process combines reflective inquiry with disciplined execution, ensuring that insight becomes embodied change, not fleeting inspiration.

What is your business model / how do you make money?

QL Consulting is a selective coaching practice. I engage a limited number of clients through exclusive retainers, bespoke leadership intensives, and private programs. The Disciplined Dreamer newsletter extends these insights broadly, while QuintessentialLeverage.com provides the separate platform for scalable academy offerings. In both, the focus remains the same: building intentional leaders who act with discipline and create lasting impact.

How did you go to market and start acquiring customers?

I began by drawing on my professional network of senior leaders, diplomats, and executives who value intentional growth. Early engagements came through trusted referrals and private introductions rather than broad advertising. This selective, relationship-driven approach ensures alignment between my coaching philosophy and each client I serve.

How many customers and paid users do you have?

I began by drawing on my professional network of senior leaders, diplomats, and executives who value intentional growth. Early engagements came through trusted referrals and private introductions rather than broad advertising. This selective, relationship-driven approach ensures alignment between my coaching philosophy and each client I serve.I intentionally work with a limited number of clients at any given time to preserve depth, confidentiality, and impact. Each engagement is bespoke, allowing me to focus fully on outcomes rather than volume. While I do not publish client numbers, my practice remains at full capacity through referrals and select invitations.

What's your vision and strategic roadmap for product & marketing?

The vision is to grow an elite coaching practice where intentionality and discipline guide leaders through transformation. Near-term strategy focuses on expanding The Disciplined Dreamer newsletter as a thought leadership vehicle, while maintaining a highly selective coaching roster. Longer-term, QuintinLee.com will remain boutique and exclusive, while QuintessentialLeverage.com houses the scalable offerings — leadership academies, digital programs, and select partnerships. Marketing remains purpose-driven, relying on reputation, thought leadership, and curated visibility rather than mass outreach.

Who is in your team?

I lead all coaching engagements personally to ensure the highest level of quality and intentionality. For extended initiatives, I collaborate with a trusted network of facilitators, subject matter experts, and performance professionals who share my values of discipline, integrity, and purpose.

Are you looking to raise funds at the moment?

No. QuintinLee.com is self-funded and deliberately structured to remain boutique and exclusive. Growth is measured by depth of transformation, not scale, and the model is intentionally designed to operate without outside capital.

What would you advise to someone who is starting up?

Be intentional from the start. Align every action with a clear purpose, and don’t chase momentum at the expense of discipline. Growth without alignment leads to burnout; disciplined, values-driven execution creates lasting impact.

Your idea can change the world, let's make it a reality!

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