Startup Name

Lucent Labs LLC

Startup Description

Tactical supplements built for first responders, veterans, and anyone who thrives under pressure.

Startup Industry

Health Care

Website

What's your tagline / mission?

Tactical supplements built for first responders, veterans, and anyone who thrives under pressure.

How did you start working on this idea?

I’ve served as a Marine, a police officer, and now a detective. I’ve seen firsthand how stress, sleep deprivation, and physical strain wear down even the toughest operators. Most supplements out there are either weak, gimmicky, or made for gym bros. I wanted something built for us, for first responders, veterans, and high-performance people who push their bodies and minds to the limit every day. That’s where Lucent Labs was born.

What problem are you trying to solve and how big is it?

There are over 2 million active first responders and veterans in the U.S. alone, and countless more high-stress professionals. Most of them run on caffeine and willpower while their health slowly breaks down. Burnout, sleep issues, cortisol overload, it's a silent epidemic. Lucent Labs is solving that by offering performance-boosting supplements with tactical-grade ingredients that actually work.

What is your solution and how does it work?

Lucent Labs creates research-backed, high-potency supplements with targeted formulas for stress, focus, energy, and cellular health. Each product is third-party tested, optimized for real-world performance, and packaged for people who take their health as seriously as they take their mission. From cortisol control to senolytic support, our line is clean, powerful, and purpose-built.

What is your business model / how do you make money?

Lucent Labs operates on a direct-to-consumer model using Venturez for front-end design and marketing. Revenue comes from monthly subscriptions, one-time sales, and bundled performance stacks. Long-term strategy includes affiliate partnerships with first responder organizations, white-labeled B2B deals, and integration into tactical lifestyle brands.

How did you go to market and start acquiring customers?

We haven't launched yet, but our go-to-market strategy is already dialed in. We're targeting tactical communities through influencer partnerships, first responder networks, and high-engagement content marketing. We’ll lead with organic social proof, field-tested feedback from cops, medics, and vets who actually use the products. Early traction will come from niche communities like LE/military forums, gym affiliates, and law enforcement newsletters. Venturez site frontend, and a lean digital ad budget focused on pain-point-driven copy.

How many customers and paid users do you have?

We’re currently in pre-seed and pre-launch phase. No paying customers yet, but we’re collecting interest from first responder groups and tactical fitness audiences as we build.

What's your vision and strategic roadmap for product & marketing?

Lucent Labs will launch with a tactical stress and longevity stack:

Lucent Calm (cortisol and stress support)

Lucent Renewal (senolytic formula for cellular health)

From there, we’ll expand into functional wellness coffee blends with adaptogens and nootropics for everyday performance. The roadmap includes quarterly drops tied to seasonal stress cycles (e.g. holiday burnout, summer cut season, etc.), bundled stack offers, and mission-themed branding. Content will feature tactical operators, first responders, and real users who embody the mission.

Who is in your team?

Right now it's founder-led by myself, a Marine Corps and law enforcement veteran with direct experience in high-stress environments and product testing. We’re in talks with a few silent partners and advisors with backgrounds in law, fitness, and e-commerce who may come on board during the next phase.

Are you looking to raise funds at the moment?

We’re not actively raising but are open to early-stage angel investment from mission-aligned partners. Discussions are ongoing. If the right investor sees the long-term vision and respects the tactical brand DNA, we’re open to talking.

What would you advise to someone who is starting up?

Don’t build a product just because it looks good on paper. Build it because it solves a real problem you’ve lived through. Stay lean, stay focused, and ignore the hype. Most people fail because they chase attention, not impact. And lastly, don’t wait for perfect. Launch, learn, and adapt. The field doesn’t care about your plan. It cares about your ability to execute under pressure.

Your idea can change the world, let's make it a reality!

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