Startup Name

ICY CONSULTING

Startup Description

ICY Consulting is a boutique, purpose-first branding and communications studio that turns high-achieving women into unmistakable thought-leaders.
Led by Yetunde Shorters, the firm blends two decades of global PR expertise, Neuro-Linguistic Programming, and data-driven content strategy to deliver “radical clarity,” magnetic brand messaging, and profit-ready visibility campaigns. From flagship Radical Clarity Sessions and the M.E.S.S.A.G.E.™ / S.P.E.A.K.™ frameworks to full-scale launch, media, and AI-powered content ecosystems, ICY equips C-suite execs, founders, and creative visionaries to:
* Define their purpose and signature thought-leadership stance.
* Design luxe, story-rich personal brands that invoke emotion and trust.
* Deploy multi-channel visibility (PR, podcast, social, custom GPT assets) that converts influence into income.
The result: brands that feel human, look high fashion, and move audiences from “who?” to “where do I sign?”—all while honoring the client’s core values of impact, joy, and wholeness

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