How to Use Venturz Analytics

Venturz Analytics helps you track everything in one place—your website traffic, campaign performance, and sales metrics. You can see how people interact with your pages, emails, and product.

Track Website Analytics

An image showing the Venturz analytics software

With Venturz Analytics, you can easily monitor how visitors interact with your website. This helps you understand user behavior, see what’s working, and make better decisions to improve your content or pages.

What You Can Track

Venturz automatically tracks key metrics, including:

Page Views
Total Clicks
Time Spent per User

These insights give you a quick snapshot of how your website is performing.

Use Filters to Analyze Data

To get more detailed insights, you can apply filters. These help you break down the data and understand your audience better.

You can filter analytics by:

Country – See where your visitors are coming from
Device Type – Desktop, mobile, or tablet
Browser – Understand which browsers your users prefer
Page URLs – Focus on specific pages on your website
UTM Source – Track traffic sources like email, ads, or social media
Referrer – View the last page a user came from before landing on your site
Referrer Domain – Group referrals by domain (e.g., facebook.com, google.com)

Using filters makes it easy to compare performance across different user groups or traffic channels.

Track Email and Campaign Analytics

With Venturz, you can easily track the performance of your email and campaign messages. This helps you understand how your audience is engaging with your content and where improvements can be made.

What You Can Track

Venturz gives you a clear view of your email and message performance, including:

Messages Sent
Email Bounces
Email Opens and Clicks

Filters You Can Use

To narrow down your campaign data, you can apply filters. These help you analyze how different audiences respond to your emails.

Available filters include:

Country – Check how emails performed across different locations
Device Type – See if users opened your emails on mobile, desktop, or tablet
Browser – Understand which browsers your audience uses
UTM Source – Monitor traffic sources like ads, social, or email campaigns
Referrer – View the previous page users came from
Referrer Domain – Group by referral websites (e.g., google.com, facebook.com)
Host – Analyze performance across different hosting sources
Origin – Check where the email was triggered from
Subject – Filter by email subject lines
Action – See which actions were triggered by the email
Status – Track delivery, opens, and clicks (see below)

How to Track Email Status

An image showing the option to track email status in Venturz analytics software

To check how your emails are performing:

Select Messages option in dropdown. Click on the Filter button. Select Status from the filter list.

In the dropdown, you’ll see options like:

Delivered
Viewed
Clicked

This lets you quickly track how many users opened or engaged with each message.

Track Sales Analytics

With Venturz, you can monitor key sales metrics and understand how your product or service is performing. This helps you identify trends, track growth, and make better business decisions based on real data.

What You Can Track

Venturz automatically tracks important sales-related metrics, including:

Unique Users
Registered Users
Paid Users
Startups Created

Add Filters

You can filter sales data to better understand specific user groups or traffic sources. Available filters include:

Country – See where your customers are coming from
Device Type – Desktop, mobile, or tablet users
Browser – Browser types used by your audience
Page URLs – Which landing or conversion pages users interacted with
UTM Source – Track marketing campaign performance
Referrer – Identify what pages users came from before converting
Referrer Domain – Domains referring users to your site
Plan Type – Filter sales by subscription plan or pricing tier

Add Custom Events

An image showing the option to track custom events in Venturz analytics software

In addition to built-in sales analytics, Venturz allows you to track custom events—so you can measure actions that are specific to your product, app, or workflow.

This is especially useful for businesses with unique sales or engagement processes. Whether you're running a SaaS platform, an eCommerce store, or a community app, custom events give you the flexibility to track exactly what matters to you.

Common Sales Metrics You Can Track:

Number of demos booked
Sales qualified leads generated
User-to-user interactions
App feature usage (e.g., trial-to-paid upgrade, tool used)
Transactions completed or refunded
Subscription changes (upgrades, downgrades, cancellations)
Affiliate signups or referrals
Cart abandonments (for eCommerce)

How It Works:

You can track custom events in Venturz by sending them through our UserObserver—a built-in utility designed to help you emit events directly from your product or app.

To set this up:

First, define the event you want to track.
Go to Settings → API Access to find your project credentials and integration details.
Use the UserObserver in your frontend or backend to emit the event along with any required data (e.g., user ID, event name, properties).
The event will be sent to Venturz in real time and will appear in your analytics dashboard.

For server-side integrations or external tools, you can also send events via API or webhook, giving you flexibility to track actions across different platforms.

Can't find the solution to your problem and feeling stuck?

No worries at all! We're here to help you out. You can easily reach us in two ways: either by sending an email to support@venturz.co or by clicking on the live chat button located in the right bottom corner of your screen. Don't hesitate to get in touch with any questions you might have!