Founder Story: Virtual Latinos by Jaime Nacach




United States


Series A

Today we will share an amazing startup with you: Virtual Latinos. Founded by Jaime Nacach, this innovative agency is making waves.

They connect businesses in the United States and Canada with the best talent from Latin America. Only the top 1% of professionals make the cut. This leads to successful partnerships and growth for both employers and employees.

Stay tuned to learn more about how Virtual Latinos is transforming professional relationships across continents. Let's hear directly from them!

Please Introduce Yourself and Tell Us About Your Startup?

My name is Jaime Nacach; I am the proud Founder and CEO of Virtual Latinos. The idea for Virtual Latinos came about when I was working at my first company, a digital marketing agency called Bloominari. At that time, I was looking for a virtual assistant and decided to hire someone from the Philippines.

However, this decision turned out differently than expected due to significant time zone differences and a lack of professionalism. One day, the person I hired stopped responding to my messages, again leaving me needing more help. Then, I thought about the possibility of hiring someone from Latin America, as the time difference would be negligible since I live in the United States.

Furthermore, drawn to my Mexican heritage, I knew the potential of professionals in the region and understood that sometimes the jobs or salaries were insufficient. So, I looked for my first virtual assistant from Latin America and hired someone from Guatemala.

With her, I had the support I needed, and to this day, she remains an essential part of my team. This experience inspired me to start a virtual recruiting agency that would connect professionals from Latin America with companies and entrepreneurs in the United States and Canada.

Since our founding, we have experienced accelerated growth. Our community has grown to over 10,000 professionals, and our internal team has also expanded. In 2023, we started with an internal team of 60 people; this year, 2024, we are starting with over 100 members.

In addition, Inc. 5000 magazine in the United States recognized us in its prestigious annual list of the 5000 fastest-growing private businesses in the United States, where we ranked number 80. This recognition makes us proud and marks a future of greater growth for the company.

Overview of Virtual Latinos

Virtual Latinos is a pioneering startup founded by Jaime Nacach that connects businesses in the United States and Canada with elite Latin American professionals.

As a response to challenges faced during his tenure at Bloominari, Jaime identified a gap in the market for professional and reliable virtual assistance within the same time zone.

This insight led to the creation of a virtual recruiting agency that not only aids North American companies in finding top-tier talent but also addresses unemployment and inadequate salaries in Latin America.

The company has grown exponentially, now boasting a community of over 10,000 professionals and an internal team that has expanded from 60 to over 100 members in just a year. Recognized by Inc. 5000 as one of the fastest-growing private businesses in the United States, Virtual Latinos ranks impressively at number 80.

Their services not only streamline client operations by tackling day-to-day tasks but also empower Latin American professionals with meaningful employment opportunities, thereby creating a substantial social impact.

With a vision to impact one million lives in the next decade, Virtual Latinos continues to explore innovative projects and partnerships to enhance their offerings and extend their reach.

What Problem(s) Does Your Startup Solve?

We are dedicated to tackling two significant challenges. Firstly, we are committed to offering our clients a cost-effective solution by providing virtual professional assistance to help them achieve their business objectives efficiently and within budget constraints.

Our goal is to streamline operations and enhance productivity for our clients, allowing them to focus on strategic initiatives while we handle their day-to-day tasks. Secondly, we recognize the pressing issue of unemployment and inadequate salaries in Latin America.

By providing opportunities for virtual work, we aim to empower professionals in the region to access meaningful employment opportunities that align with their skills and expertise.

Through our platform, we seek to bridge the gap between talent and opportunity, enabling professionals to advance their careers and improve their livelihoods. At the core of our mission is a commitment to creating positive social impact by addressing these dual challenges. We strive to foster sustainable growth and prosperity for all stakeholders by connecting businesses with talented professionals.

How Did Your Startup Gain Its Initial Momentum? Share Successful Strategies or Future Plans.

I believe a combination of three key factors propelled our business forward. At the beginning of our company, we filled a crucial void by offering the only avenue for sourcing talent across Latin America and facilitating connections with the United States and Canada.

As pioneers in this niche, we initially operated solely as a platform for businesses to scout candidates, later evolving into a full-service recruitment agency model. This transition significantly accelerated our growth trajectory as we streamlined the hiring process for our clients, saving them valuable time.

Lastly, the rise of the remote work trend in recent years provided an additional benefit, further bolstering our momentum.

What Were the Biggest Hurdles in Gaining Traction, and How Did You Overcome Them?

Right from the start, I believe every entrepreneur faces the challenge of getting their company noticed, and reaching the right audience can be tricky. Thankfully, my marketing background saved me from having to outsource this task. We rolled up our sleeves and crafted a social media strategy, launching campaigns to boost our digital presence.

It involved everything from carefully planning social media content to staying active on platforms like Instagram, Facebook, and LinkedIn. Plus, investing in advertising space on these platforms really helped expand our reach and solidify our online presence, which was crucial for gaining recognition.

What’s Next for Your Startup? Any Exciting Developments on the Horizon?

Definitely! I would love to share one of our most ambitious goals for the upcoming years: to positively impact one million lives within the next decade.

We are committed to achieving this goal by enabling more valuable work connections through our platform and creating opportunities that empower companies, individuals, and communities alike.

In addition, we are constantly developing new projects; one such initiative includes our series of webinars, where we delve into various topics related to remote work, business scaling, and professional development.

These webinars serve as valuable resources for business owners seeking to enhance their skills, broaden their knowledge, and stay informed about industry trends. Furthermore, we actively seek collaborations with like-minded individuals who share our passion for creating positive change.

Follow us on our social media channels @virtuallatinos to stay updated on our latest projects, events, and collaborations.

As a technology enthusiast, I am undeniably excited about the advancements in artificial intelligence. Its potential to streamline day-to-day tasks and enhance productivity is truly remarkable. From chatbots to more sophisticated applications, AI has already proven its value in various domains.

One area where I see immense potential for AI is in the recruitment industry and collaborative work on the Internet. The ability to automate repetitive tasks, analyze vast amounts of data and provide insights can revolutionize the way we approach talent acquisition and team collaboration.

I am particularly eager to explore which AI-powered tools will become the most popular in the recruitment sector. Whether it's AI-driven applicant tracking systems or collaborative platforms with built-in AI features, I believe these tools have the potential to significantly improve efficiency and effectiveness. At Virtual Latinos, we recognize the importance of staying at the forefront of technological innovation.

That's why we have assembled a dedicated team of technology experts tasked with researching and evaluating new AI tools. I eagerly anticipate witnessing the impact of AI on the recruitment industry and collaborative work environments, and I am committed to harnessing its potential to drive positive change within Virtual Latinos.

If You Could Go back and Give Yourself One Piece of Advice at the Start of Your Journey, What Would It Be?

If I could turn back time and offer myself a piece of advice as I embarked on my entrepreneurial journey, it would be to prioritize self-care and maintain a healthy work-life balance.

In the early stages of building Virtual Latinos, I was consumed by the excitement and challenges of starting a business, often neglecting my own well-being in the process. Looking back, I realize the importance of taking breaks, staying physically active, and nurturing personal relationships outside of work.

Burnout is a real risk for entrepreneurs, and neglecting self-care can hinder long-term success and happiness.

Your idea can change the world, let's make it a reality!

Ignite Your Vision

Kick off your startup with our easy website tools. Create your site, blog, or app fast.

Gain Momentum

Discover audience preferences through clear reports, engage via email, forums, and AI assistance.

Sustain and Innovate

Enhance feedback with smart forms, live chat, streamline emails, and simplify payments.