Founder Story: Prosal by Alfredo Ramirez

Industry

Internet Services

Location

United States

Stage

Seed

We have brought an interesting startup to your attention today: Prosal. They specialize in helping agencies secure predictable revenue through meticulously crafted requests for proposals (RFPs). At the helm is Alfredo Ramirez, a seasoned expert in grassroots advocacy and digital strategy. With a decade of experience advocating for equitable solutions across various global challenges, Alfredo brings a wealth of knowledge and passion to Prosal.

His commitment to continuous learning and self-transformation—fueled by extensive travels as a backpacker, road tripper, and hiker—infuses Prosal with a dynamic approach to tackling the complexities of RFPs.

Prosal is not just about winning bids; it's about empowering agencies to excel in a competitive environment by leveraging Alfredo's deep understanding of change-making and strategic planning.

Join us as we explore how Prosal is changing the game for agencies worldwide.

Please Introduce Yourself and Tell Us About Your Startup?

Alfredo Ramirez is a multilingual grassroots advocacy and digital strategy expert who has supported mission-driven organizations on the frontlines of change making. Having served in leading roles at various organizations, Alfredo has spent a decade advocating for equitable solutions to global challenges, from climate change and the gender wage gap to democracy in the U.S. and abroad.

He is committed to self-transformation through continuous learning and traveling, which Alfredo has enjoyed as a globetrotting backpacker, cross-country road tripper, and backcountry hiker.

Overview of Prosal

Prosal is revolutionizing how agencies achieve predictable revenue, specializing in securing high-quality requests for proposals (RFPs). Led by Alfredo Ramirez, a seasoned grassroots advocacy and digital strategy expert, Prosal taps into a decade of experience to deliver strategic RFP solutions.

Alfredo's diverse background in addressing global challenges such as climate change, gender wage gaps, and democracy enriches his approach, enabling Prosal to empower agencies to navigate the competitive landscape effectively.

Prosal's mission goes beyond just winning bids; it aims to transform how agencies perceive and engage with RFPs, making them a cornerstone for growth and opportunity. The startup initially gained traction through targeted email outreach and a strong word-of-mouth reputation within consulting communities, quickly becoming a trusted name.

The major hurdle for Prosal was building trust in a market flooded with empty promises. By directly providing valuable RFP opportunities and standing by their clients throughout the process, Prosal established credibility and a robust user base.

With plans to refine their product-market fit and make RFPs accessible to a broader range of businesses, Prosal is poised for significant expansion, leveraging AI to manage extensive document loads efficiently. This approach underscores their commitment to innovation and tailored support in the RFP domain.

What Problem(s) Does Your Startup Solve?

We help businesses find and win high-quality RFPs to scale their businesses.

How Did Your Startup Gain Its Initial Momentum? Share Successful Strategies or Future Plans.

When we first launched, our platform spread like wildfire among consulting communities through email outreach and word of mouth.

What Were the Biggest Hurdles in Gaining Traction, and How Did You Overcome Them?

Trust. Too many people flood business owners' inboxes, promising leads and growth but never delivering. We tried something different: We gave them RFPs instead of promising leads. We also were tireless in meeting and talking to our users.

Today, we are their advocates in finding good RFPs and the necessary information to respond, and we stand shoulder to shoulder with them through the struggles of the RFP process that too many people are familiar with. .

From Your Perspective, What's Missing in the Current Startup Environment?

Filter out the noise and BS. Too many people launch startups for the street cred, and too many uninformed investors will take the wind out of your sails. Learn to tune out the noise and listen to the harmony in the ecosystem.

Can You Share Your Experience With Fundraising? What Was Your Approach?

We raised a Seed round of $1.6 million and I'm so thankful I was not the one doing it. Our CEO led the effort and I would not wish it on my worst enemy.

What’s Next for Your Startup? Any Exciting Developments on the Horizon?

Getting to product market fit and making RFPs attainable for businesses of all shapes, sizes and backgrounds.

The introduction of AI as a tool to manage large document loads, which is exactly what RFPs are!

If You Could Go back and Give Yourself One Piece of Advice at the Start of Your Journey, What Would It Be?

Don't be so confident, you're going to get things wrong.

Your idea can change the world, let's make it a reality!

or