Founder Story: Mom Bomb by Heather


Consumer Goods


Boston, MA


Series A

We're excited to introduce Mom Bomb, a unique startup that blends high-quality personal care with heartfelt philanthropy. They offer all-natural, vegan bath and shower products made in the USA for men, women, and children. What sets them apart is their commitment to giving back — Mom Bomb donates 100% of their profits to families in crisis through their sister non-profit organization.

Mom Bomb is driven by the belief that every purchase should not only satisfy the customer but also contribute to the wider community. Their products, including the patented Calm Bomb®, are designed to provide relaxation on a daily basis, while their charitable efforts offer crucial support to families facing difficult times.

With consumer trends increasingly favoring companies with a conscience, Mom Bomb embodies the perfect fusion of commerce and compassion , creating lasting bonds within their community by channeling all profits to charity.

Lets hear from them directly.

Please Introduce Yourself and Tell Us About Your Startup?

Hi! I'm Heather and I started Mom Bomb because I was searching for natural bath and shower products after learning that most products sold in big box retailers are filled with endocrine disrupting fragrances and dyes.

Overview of Mom Bomb

Mom Bomb is redefining the personal care market with its all-natural, vegan bath and shower products, proudly made in the USA. Founded by Heather, who was driven by a need for safer, non-toxic bath products, Mom Bomb does more than just sell; it supports.

This startup stands out by donating 100% of its profits to families in crisis through its sister charity, which offers services like meal delivery and housekeeping to those in need.

Launched with a mission to blend commerce with compassion, Mom Bomb has grown from a home-based project to a brand that resonates with today's conscientious consumers.

Its Patented Calm Bomb® and other products not only offer relaxation and stress relief but also represent a commitment to social impact, making each purchase a contribution to a larger cause.

The journey wasn’t without challenges; gaining sufficient distribution was a major hurdle, overcome by securing a nationwide presence in Whole Foods Market. While traditional fundraising paths proved difficult, Heather’s determination to stick to her vision led to impressive sales growth without initial external funding.

Looking ahead, Mom Bomb is set to expand its product line in Whole Foods and explore new mass market opportunities. This innovative company is a testament to the power of a business model that marries profit with purpose, leading the way in the natural products sector with a vision for long-term impact.

What Problem(s) Does Your Startup Solve?

We relieve stress for families through our products and also through our sister 501c3 charity that is the beneficiary of the profits from Mom Bomb. The charity helps families in crisis by providing meal delivery, childcare, housekeeping and laundry service for those facing a crisis.

How Did Your Startup Gain Its Initial Momentum? Share Successful Strategies or Future Plans.

I started making these products for myself and then started giving them away. People wanted to buy them so I continued making them.

What Were the Biggest Hurdles in Gaining Traction, and How Did You Overcome Them?

Getting enough distribution to keep the business growing! We got into all 512 Whole Foods Markets Nationwide at the end of 2023.

From Your Perspective, What's Missing in the Current Startup Environment?

Non transactional help. The start up ecosystem reminds me of an extension of Ivy League College. It's set up to feed a very specific set of investors and the co-involved companies that claim to help founders seem to range from ineffective at best to predatory at worst. Start Up is missing mentors for mentors sake.

Can You Share Your Experience With Fundraising? What Was Your Approach?

It became clear very quickly that I didn't fit the mold of founders, which was ok! Over time, I found it very hard to garner buy in from people who work from a formula as our start up is both more sophisticated and presents more of a long term legacy play than a normal 10x calculation.

What Hurdles Did You Encounter While Fundraising, and How Did You Tackle Them?

What hurdles didn't I encounter. At the end of the day, I had to make a decision - spend my time trying to get investors to share a vision they aren't programmed to see or just go out and sell and show everyone they are slow. I chose option B, but may raise in the future now that we have more than a million dollars in sales.

What’s Next for Your Startup? Any Exciting Developments on the Horizon?

SO MANY! We are launching new products in Whole Foods every season and are talking to enormous mass market retailers about both private labeling for them and also bringing our branded products to shelves. We also are launching a new product that is not currently sold in supermarkets but has a 10MM ARR on Amazon.

So excited by the attention natural products are getting!

If You Could Go back and Give Yourself One Piece of Advice at the Start of Your Journey, What Would It Be?

Remember it's a long game and the people who you're looking to to guide you have never done what you are trying to do so take their feedback with many grains of salt.

Your idea can change the world, let's make it a reality!

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