Founder Story: KAYBE by Kris Britton

Today we are Introducing an innovative tech startup: KAYBE, led by CEO and co-founder Kris Britton. This multi-award-winning 'mega-marketing' agency is known for its innovative approach to driving growth for brands ranging from startups like JY Candles to tech giants like IBM.

They expertly blend brand, marketing, technology, and data insights to spark significant business growth across diverse industries and company sizes.

KAYBE stands out by emphasizing marketing with a purpose, fueled by a relentless curiosity that pushes the boundaries of traditional marketing strategies. This commitment has positioned them as a leader in the marketing field, helping countless brands achieve their growth objectives.

Keep reading as we go further into KAYBE journey in our exclusive chat with Kris Britton, and learn how they craft effective marketing solutions that stand out.

Kris Britton is the CEO and co-founder of KAYBE, a multi award winning, innovative 'mega-marketing' agency dedicated to driving growth through innovative marketing, with purpose and curiosity, for hundreds of brands from small start-ups such as JY Candles, through to large enterprise businesses, such as IBM. We combine brand, marketing, technology, and data insights to deliver business growth across various industries, and business sizes.

KAYBE, co-founded by Kris Britton, is a multi-award-winning 'mega-marketing' agency known for its innovative approach in blending brand, marketing, technology, and data insights.

Launched with a mission to redefine the marketing landscape, KAYBE excels in driving substantial growth for diverse brands ranging from startups like JY Candles to global giants like IBM.

What sets KAYBE apart is their commitment to marketing with purpose and curiosity. They focus on creating strategic, results-driven campaigns that extend beyond traditional digital ads, aiming to deliver measurable business outcomes and transform how companies approach marketing.

By leveraging cutting-edge technology and data analytics, they ensure more effective and impactful marketing results.

Since its inception, KAYBE has emphasized a company culture centered on diversity and inclusion, believing that a varied team enhances innovation and creativity.

Despite the challenges of differentiating in a saturated market, KAYBE has successfully established itself by showcasing a strong portfolio of success stories and fostering industry relationships.

Looking forward, KAYBE plans to expand its technological capabilities and explore international markets, continuing to innovate and adapt to new marketing technologies and trends.

They operate under a fixed price guarantee, ensuring quality and accountability in their services, thus promising a greater return on investment for their clients.

KAYBE addresses the significant gap in the market for strategic, results driven campaigns, that go beyond running digital ads. We are on a mission to deliver measurable business outcomes.

We aim to transform the way companies approach their marketing efforts, moving beyond traditional methods to leverage cutting-edge technology and data analytics for more effective results.

Our initial momentum came from a clear focus on results-driven strategies and a strong company culture that values diversity and inclusion. By being clear about the values KAYBE stands for, we've attracted a team that shares our vision for excellence and innovation. Future plans include expanding our technological capabilities and furthering our reach into international markets.

One of the biggest hurdles was differentiating ourselves in a crowded market. We focused on building a strong portfolio of success stories and leveraging those to demonstrate our unique value proposition. Building relationships and networking within the industry also played a crucial role in our growth strategy.

There's a need for a greater focus on diversity and inclusion, not just in hiring practices but in fostering an environment where diverse voices are heard and valued. Innovation thrives on diversity of thought, and the startup ecosystem as a whole must embrace this fully to realise its potential.

We haven’t required any start-up funding to date, that we haven’t provided ourselves. KAYBE has been funded by both co-founders on a total of £600. By leveraging our contacts, and networking capabilities, we have been able to grow the business 120% ++ year on year.

We are excited about exploring new technologies and methodologies in marketing that can provide even greater ROI for our clients. Expansion into new markets and further diversification of our services are also on the horizon.

The rapid advancement of technology, such as AI and machine learning in marketing, presents exciting opportunities for personalization and efficiency. However, it leaves room for cow-boys, and those who are not experts in their field. Often in our industry important bits are forgotten, missed or not included, often done tactically in order to keep the price down before starting a campaign.

In order to combat this, we operate a fixed price guarantee with all our work. We guarantee the price of the work, and agree to deliver quality results, meeting our customers' specification, for the investment cost we agree on.

Starve your distractions, and feed your focus. The path is riddled with potential distractions: new technologies, emerging market trends, competing priorities, and even the allure of new business ideas.

While it's important to stay informed and adaptable, the key to sustained success lies in an unwavering focus on your core mission and goals.