Are you on the lookout for the perfect email marketing platform? With so many options out there, it can be hard to determine which one to choose. That's why we're here to help. In this blog post, we're going to be comparing two popular email marketing platforms: Venturz and ConvertKit. By the end of this article, you'll have a better understanding of which platform will work best for your business needs.
| Features | Venturz | ConvertKit |
| Overview | It is a all in one software to launch, grow and scale a startup. We offer a wide range of tools including CRM, Website Builder, Campaign Management, Affiliate Management, Payments, Capital /Fundraising, and more. | ConvertKit is an email marketing software designed specifically for creators and online entrepreneurs. |
| Website Builder | One of the easiest-to-use and feature-rich page builders for quickly launching a full blown website or custom landing pages | No website/CMS builder built-in, it's primarily an email marketing tool. |
| Custom Domain | Connect your domain instantly for a complete white label experience | NA |
| Custom Theming/Branding | Customize your website with a variety of templates and design options for a unique look and feel. | NA |
| SSO | Our platform provides various authentication options for easy and secure access. | NA |
| Drag & Drop | Our drag & drop functionality offers flexibility in arranging page elements for a seamless user experience. | NA |
| Rich text editor | Our text editor provides multiple formatting options for creating engaging content. | NA |
| CSS styling | Take control of your website's style with advanced CSS styling options. | NA |
| Custom code | Has robust options for customizing website code | NA |
| Sharing controls | Manage sharing settings and permissions for secure collaboration. | NA |
| Form Builder | Our form builder offers advanced customization options for gathering data and feedback. | NA |
| Favoriting | We offer favoriting options. | NA |
| Page History | Keep track of changes and revisions with our page history feature. | NA |
| SEO | Optimize your website for search engines with our built-in SEO tools. | NA |
| Auth options | Our platform provides various authentication options for easy and secure access. | NA |
| Heading links | Customize heading links for a better user experience. | NA |
| Table of contents | Easily organize and customize table of contents for longer pages. | NA |
| Full screen mode | We offer a full screen mode. | NA |
| Mobile responsive | Our platform offers customizable mobile responsiveness for a seamless user experience on all devices. | NA |
| Auto redirection | Control redirection options for a better user experience. | NA |
| User, Role, and Access Management | Manage users, roles, and access permissions for a secure online presence. | NA |
| Dashboards and Reports | Get advanced insights with our dashboard and reporting options. | NA |
| Community/Forum | Provides a robust built-in community/forum functionality along with the integrations to 3rd party platforms. | Doesn't have a built-in community or forum feature. |
| Custom domain | Custom domains available with a paid subscription. | NA |
| Custom branding | Customizable community forum functionality with more options than the competitor's platform. | NA |
| SSO | Single Sign-On (SSO) functionality to make it easier for users to access the platform. | NA |
| Reactions / Likes | Built-in feature for reactions or likes, allowing users to easily show their appreciation for posts or comments. | NA |
| Threaded comments | Support for threaded comments, making it easier to follow conversations and discussions within the community/forum. | NA |
| Rich text editor | Our platform provides a user-friendly and customizable text editor that allows you to create engaging and visually appealing content for your community/forum. | NA |
| Tags/Groups | Customizable tags or groups to help organize and categorize posts and discussions. | NA |
| Post visibility | Greater control over post visibility to ensure that content is visible to the right audience | NA |
| Social networks connection | Built-in social network integration to make it easier for users to share content on their own social media accounts. | NA |
| SEO | Advanced SEO features, including custom metadata, to help boost your website's visibility and search engine rankings. | NA |
| Open graph/Social media | Built-in Open Graph and social media sharing features to help promote your community/forum on social media. | NA |
| Online events | Built-in features for online events, polls, and live streaming to engage with your community/forum members. | NA |
| Polls | Customizable user profiles to help users showcase their interests, expertise, and personalities. | NA |
| Live stream | With our built-in live streaming feature, you can host virtual events, webinars, and Q&A sessions to connect with your community in real-time. | NA |
| Recordings | You can easily record and save your live streams, webinars, and other events to share with your community later on. | NA |
| User profile | Our customizable user profile feature allows your community members to showcase their interests, expertise, and personalities. This helps to foster a sense of community and connection within your platform. | NA |
| Team collaboration | Comprehensive collaboration features, including real-time editing and document collaboration. | NA |
| Member Directory | Built-in member directory and messaging features to help members connect and collaborate with each other. | NA |
| Member messaging | Our built-in member messaging feature allows your community members to easily connect and communicate with each other. This helps to foster collaboration and community building within your platform. | NA |
| Customer support | Dedicated customer support to help you troubleshoot any issues and ensure that your community/forum runs smoothly. | NA |
| CRM | Offers a cost-effective and flexible pricing model, without compromising on features or functionality. | No option for team collaboration or project management within the CRM |
| Contact Management | Our CRM provides extensive customization options for managing your contacts, allowing you to tailor your contact management to your specific needs. | No option to import contacts from social media or other third-party apps |
| Granular segmentation | Has smart list functionality, allowing you to segment your contacts in granular detail and target them with specific marketing campaigns. | No option for dynamic or real-time segmentation based on website behavior or other actions |
| Geo location data | Provides advanced mapping options, allowing you to easily visualize and analyze geographic data. | Does not provide any geo-location data or targeting features |
| Custom properties | Allows you to set default values for custom properties, making it easier to manage your data and streamline your workflow. | No option for creating and saving custom reports based on custom properties |
| Detailed activity report | Has comprehensive activity reports that provide you with valuable insights into your customer interactions and sales performance. | No option for creating custom reports or dashboards based on specific metrics or KPIs |
| Real time updation | Offers real-time syncing with other tools, allowing you to seamlessly integrate your workflows across different platforms. | Does not provide real-time updates for subscriber data or website behavior |
| Messaging | Messaging features include SMS and WhatsApp support, allowing you to reach your customers on their preferred communication channels. | No option for A/B testing of email subject lines or content |
| Lead Scoring | Our CRM offers advanced AI-based lead scoring, allowing you to prioritize your leads and focus on the ones with the greatest potential. | NA |
| Sales pipeline management | Our sales pipeline management integrates with VoIP services, providing transcription and other advanced features. | NA |
| Call Tracking | Integrates with VoIP services and provides transcription functionality, allowing you to track your calls and gain valuable insights into your sales process. | NA |
| Company Insights | Our CRM provides comprehensive data on companies, allowing you to gain insights into their operations, revenue, and other key metrics. | NA |
| Landing Page Builder | Landing page builder offers a wide range of customization options to create pages that align with your brand. | No option for A/B testing of landing pages |
| Ad Management | Provides ad creation options and extensive customization options, allowing you to create and manage your ad campaigns with ease. | NA |
| Form Builder | Our CRM provides payment processing options for your forms, allowing you to seamlessly collect payments from your customers. | No option for creating multi-step or conditional forms |
| Live Chat | Venturz offers chatbot functionality and proactive messaging in our live chat feature, providing a seamless customer experience. | NA |
| CRM Help Desk | Using our CRM help desk, you can manage customer inquiries and issues with ease, with a dedicated customer portal for easy access. | Does not provide any help desk features within the CRM |
| Prospect Tracking | With Venturz's prospect tracking, you have extensive integration options to keep track of leads from various sources. | Does not offer prospect tracking functionality |
| Sales Automation | Our sales automation workflows help you automate your sales processes, saving you time and effort. | No option for creating complex workflows or automation sequences |
| Ticketing | Using our ticketing system, you can provide multi-channel support and customize the platform to suit your needs. | NA |
| Team Email/Inbox | Venturz offers a vast collection of attractive email templates to help you create visually appealing emails that catch the recipient's attention. | Does not currently support multi-account access for team members |
| Shared inbox | Our shared inbox functionality comes with robust user permission controls and team chat functionality that enables teams to collaborate more efficiently. | NA |
| Number of team members | Venturz allows unlimited users on all plans, so you can have as many team members as you want. | Pricing plans are based on the number of subscribers, not team members. |
| Custom email domain | We provide customizable email domains with many custom options to help you create a professional image for your brand. | NA |
| Private inboxes | With our private inbox feature, you can restrict access to your email account, ensuring your privacy. | NA |
| Message sorting/filtering | Offers advanced message filtering options with smart filters that help you organize your email more efficiently. | Message sorting/filtering capabilities are limited. |
| Labelling | Labeling feature comes with multiple color options and sub-labels to help you categorize your emails. | NA |
| A/B Testing | Offers advanced A/B testing options, allowing you to test multiple variations of your emails and choose the winner that resonates with your audience. | NA |
| Personalization | Our personalization feature comes with dynamic content options to help you personalize your emails based on recipient data. | Personalization features are limited. |
| Workflow Automation | Provides advanced automation features, including branching, allowing you to automate your email workflows and save time. | Has limited automation capabilities compared to other email marketing platforms. |
| Analytics and Reporting | Analytics and reporting feature provides advanced reporting options, helping you track and analyze your email performance and make data-driven decisions. | Analytics and reporting features are basic. |
| Templates | Offers an extensive library of customizable templates, with the option to share templates across your team. | Users may need to create their own templates from scratch, which can be time-consuming. |
| Segmentation | Provides advanced options to segment your email lists based on custom rules and criteria. | Cannot create segments based on past purchases or website behavior. |
| Integration | Offers integrations with multiple third-party platforms, and all plans come with API access to ensure seamless integrations. | It does not integrate with as many third-party apps and services. |
| Drag-and-drop email builder | Drag-and-drop email builder comes with an intuitive interface and advanced customization options, with no CSS coding required. | Cannot add image carousels or interactive elements. |
| Mobile Optimization | Offers advanced mobile optimization options, including device-specific customization, to ensure your emails look great on all devices. | Cannot preview how their emails will look on different mobile devices. |
| Helpdesk + Live chat | Helpdesk and Live chat offers custom chat triggers to improve customer engagement. | NA |
| CMS | CMS has a high website page limit and includes dynamic content for a more personalized experience. | NA |
| Chat widget | With our Chat widget, you can fully customize and target it to specific audiences for maximum impact. | NA |
| Set availability | Makes scheduling availability easy with our automatic availability updates and flexible scheduling options. | NA |
| Chatbot/AI | Chatbot/AI integration is highly customizable and can be tailored to your business needs. | NA |
| Ticketing | Ticketing provides recurring ticket options and customizable workflows for efficient task management. | NA |
| Read receipts | We understand the importance of being able to track when your emails have been read. That's why we offer read receipts as a standard feature in our email communication tools. | NA |
| Chat History Logging | Our Chat History Logging features comprehensive search and chat log filtering for easy reference. | NA |
| Reporting and analytics | Get detailed insights with our Reporting and analytics features that include funnel visualization options. | NA |
| Canned responses | Create personalized responses with ease using our customizable Canned responses, which can be shared across your team. | NA |
| Ticketing and task management | Venturz Ticketing and task management is highly customizable and can be tailored to fit your unique business needs. | NA |
| Visitor tracking | Track visitors in real-time with our Visitor tracking features that give you a better understanding of customer behavior. | NA |
| Multi-channel support | Offers multi-channel support with channel-specific settings for a seamless customer experience. | NA |
| Campaigns | Venturz takes campaign management to the next level with advanced options for segmentation, targeting, and automation. With our platform, you can easily create targeted campaigns, automate your marketing efforts, and optimize your strategies for greater success. | Limited design options for email campaigns, making it difficult to create visually appealing emails. |
| One time | We offer the option to create one-time campaigns as well as recurring campaigns. | NA |
| Drip automation | Offers a high level of customization and branching for drip automation campaigns. | Has limited options for triggers and actions compared to other email marketing software |
| Multimedia content | We offer a wide range of content management options for multimedia content. | Does not support the embedding of videos directly into emails |
| Custom segments | Allows users to create custom segments with advanced customization options. | No optionns to segment based on behavior and demographic data, allowing for more precise targeting of specific groups of subscribers. |
| Entry/Exit paths | Provides advanced path tracking features to track the entry and exit paths of leads. | NA |
| Customizable Templates | Offers a large library of customizable templates with versioning options. | Does not offer wider variety of pre-designed templates, making it easier to find a template that fits a particular brand or campaign. |
| Email Tracking & Engagement Notifications | Provides comprehensive email tracking options with engagement notifications for unsubscribes. | Lacks more advanced tracking options, including heat maps and click-through rates, |
| A/B Testing | Offers extensive test options with customizable test duration. | Lacks more advanced A/B testing options, including the ability to test multiple elements of an email, |
| 2 Way Messaging | Venturz provides advanced two-way messaging options with automatic message forwarding. | NA |
| API | Offers robust API key management for seamless integration with third-party tools. | No advanced API functionality, allowing for more seamless integration with other marketing tools and platforms. |
| Auto-Responders | We offer automatic responder triggers with extensive customization options. | Lacks advanced autoresponder functionality, including the ability to create personalized sequences based on subscriber behavior, |
| CAN SPAM Compliance | Offers comprehensive compliance reporting and settings for CAN-SPAM regulations. | Lacks advanced compliance features, including automatic opt-out and unsubscribe options |
| Activity Dashboard | Fully customizable dashboard with custom widgets for real-time data analysis. | Does not offer more advanced activity dashboards, including detailed analytics and reporting |
| Customizable CTAs | Offers CTA grouping and advanced customization options for maximum flexibility. | No advanced CTA customization options, including the ability to create personalized and dynamic CTAs based on subscriber behavior. |
| Message Personalization | Offers extensive personalization options with dynamic content. | Lacks advanced personalization options, including the ability to create dynamic and personalized email content based on subscriber behavior and preferences. |
| ROI Tracking | Venturz provides advanced tracking options for comprehensive ROI tracking. | Lacks advanced ROI tracking options, including the ability to track revenue generated from email campaigns. |
| Provides limited tracking options | Custom report scheduling and real-time data for customized analytics. | Lacks advanced real-time reporting options, including instant notifications for email engagement. |
| Scheduled Messaging | Offers extensive scheduling options with recurring schedules for maximum efficiency. | No advanced scheduling options, including the ability to schedule emails based on subscriber time zones |
| Spam Blocker | Advanced spam quarantine and blocking options to ensure optimal deliverability. | Lacks advanced spam blocking features, including automatic spam filtering and list hygiene checks |
| Template Management | Provides extensive template categorization options for efficient management. | Lacks advanced template management options, including the ability to create and save custom templates for future use |
| Analytics | Provides robust flexibility in custom reporting and dashboard creation, with extensive support for mobile app reporting. | Does not support multi-channel attribution, which makes it harder to measure the impact of different marketing channels on the same conversion. |
| Sessions - Digital Analytics | Our Sessions - Digital Analytics feature allows for comprehensive tracking and analysis of user sessions. | Unable to track user sessions across different devices |
| Standard Event Tracking | Numerous event tracking options, and our Engagement feature provides extensive tracking of user engagement | No support for custom event tracking |
| Engagement | Advanced tracking and analysis of conversions, and our Retention feature offers in-depth analysis of user retention. | No A/B testing features for email campaigns |
| Entry and Exit Tracking | Comprehensive funnel analysis capabilities, and our Mobile Reporting feature offers extensive reporting options for mobile devices. Venturz Analytics also offers complete customization options for creating reports and dashboards. | Lacks detailed analysis of entry and exit pages |
| Conversions | Advanced options for site search reporting, and our Load Time Monitoring feature includes a dedicated report for website performance monitoring. | No support for multi-channel attribution modeling |
| Retention | Our platform provides robust retention analysis capabilities to help you keep users engaged with your website. | No options for analyzing user retention rates over time |
| Return | Venturz offers advanced tools to track and analyze return visitors to your website. | No support for tracking return on investment (ROI) for marketing campaigns |
| Funnels | Our platform provides in-depth funnel analysis capabilities to help you optimize your website's user flow. | Limited options for customizing and tracking multi-step funnels |
| Mobile Reporting | Venturz provides extensive mobile reporting features to help you understand your mobile users. | No dedicated mobile app for accessing analytics |
| Custom Reports and Dashboards | We offer a wide range of customization options for reports and dashboards, so you can get the insights you need to make informed decisions. | No option to share custom reports with team members |
| Site Search Reporting | Site search reporting is a breeze with Venturz, and you can monitor website performance with our dedicated load time monitoring tools. | NA |
| Load Time Monitoring | Venturz provides dedicated reports for website performance monitoring, so you can ensure your website is fast and reliable. | NA |
| Campaign Tracking | Our platform offers extensive options for tracking campaign performance, so you can optimize your advertising campaigns for maximum ROI. | Limited options for tracking campaigns outside of email (e.g. social media) |
| E-Commerce Tracking | You can easily track e-commerce data and gain insights into how users interact with your online store. | No built-in e-commerce tracking features |
| API / Integrations | You can easily integrate Venturz with a wide range of third-party tools using our robust API integrations. Our platform also offers powerful QA testing tools to help you ensure your website is running smoothly. | Limited options for integrating with third-party tools and services |
| QA Testing | Our platform provides dedicated tools for website QA testing, so you can ensure your website is functioning properly. | NA |
| User, Role, and Access Management | With our user, role, and access management features, you have full control over who can access your website and what they can do. | Limited options for managing user roles and access permissions |
| Demographics | We provide detailed demographic data to help you understand your audience and tailor your website to their needs. | Offers limited options for analyzing user demographics, such as age, gender, and income level. |
| User Segmentation | Our platform offers advanced features for user segmentation, so you can target specific user groups with customized experiences. | Provides limited options for creating and analyzing user segments |
| Geolocation | Our geolocation analysis capabilities help you track user behavior by location and optimize your website accordingly. Choose Venturz for a comprehensive and powerful analytics platform. | Offers limited options for analyzing user location data |
| Affiliate | Venturz offers a comprehensive affiliate management solution with advanced features such as auto-tracking of referrals and affiliate performance, auto-generated affiliate referral links and coupons, and auto-tier commissions. We also provide robust fraud protection features to safeguard your business. | Affiliate module is somewhat limited in terms of customization options |
| Automatic tracking of referrals and affiliate performance | Offers robust and flexible automatic tracking of referrals and affiliate performance, giving you a wide range of options to choose from. | Does not allow you to track the lifetime value of a customer referred by an affiliate |
| Auto-generated affiliate referral links and coupons | Easy-to-use system that automatically generates affiliate referral links and coupons, making it simple for you to track and incentivize your affiliates. | NA |
| Auto-tier commissions & MLM features | Advanced auto-tier commissions and MLM features that make it easy to set up and manage complex commission structures. | NA |
| Fraud protection | Top-of-the-line fraud protection features to keep your affiliate program secure and minimize the risk of fraudulent activity. | Do not provide any advanced fraud detection algorithms or machine learning models. |
| In-app chat & bulk emails | Offers in-app chat and bulk email options, making it easy for you to communicate with your affiliates and keep them engaged. | Does not have a built-in in-app chat feature |
| S2S Events Tracking | Venturz provides advanced S2S events tracking capabilities, allowing you to track conversions and other important metrics with ease. | NA |
| SubID/Advertiser Variables | Offers a wide range of SubID/advertiser variable options, giving you the flexibility you need to track and analyze your affiliate program performance. | NA |
| Tracking Audit Log | Venturz provides detailed tracking audit logs, giving you a clear picture of what's happening in your affiliate program at all times. | It does not offer detailed event logs or historical data for each affiliate. |
| Pixel and Postback Management | Advanced pixel and postback management capabilities, making it easy for you to track and optimize your affiliate program performance. | Do not offer advanced customization options or support for more complex tracking scenarios. |
| Payment Methods Management | Venturz offers robust payment method management options, making it easy for you to pay your affiliates and manage your program finances. | It does not support multiple payment gateways or alternative payment methods. |
| Affiliate Access Management | Advanced affiliate access management features, giving you full control over who has access to your program and what they can do. | Do not offer advanced permission settings or granular control over affiliate access to your program. |
| Affiliates Newsletters | Venturz offers an easy-to-use system for creating and sending affiliate newsletters, keeping your affiliates informed and engaged. | It does not offer advanced automation or personalization options. |
| Custom Cookie Time | Provides advanced custom cookie time options, allowing you to set custom cookie durations for specific affiliates and campaigns. | NA |
| Custom Commission Events | Venturz offers a wide range of custom commission event options, giving you the flexibility you need to set up and manage complex commission structures. | NA |
| Manual Commission Adjustments | Provides advanced manual commission adjustment options, giving you full control over your commission payouts and allowing you to make adjustments as needed. | Does not allow you to set up automatic commission adjustments based on changes in your pricing or product offerings |
| Location Targeting | Venturz offers advanced location targeting features, allowing you to target specific geographic regions with your affiliate program and optimize your performance. | Location targeting capabilities are limited, and they do not offer advanced geotargeting features or IP address filtering. |
| Fundraising/Capital | Our platform offers extensive fundraising integrations, providing you with the flexibility to manage your fundraising campaigns with ease. | NA |
| Investor CRM | With Venturz, you can fully customize your investor CRM to suit your business needs, with a wide range of options available for fields and data points. | NA |
| Investor Database | Our investor database offers advanced search and filtering capabilities, giving you the ability to segment and target investors effectively. | NA |
| Investor Updates | Using our platform, you can schedule automatic updates for your investors, ensuring they are always up-to-date on your progress. | NA |
| Pitch Deck Hosting | Venturz offers extensive customization options for branding and design in our pitch deck hosting feature, allowing you to create a professional and engaging presentation. | NA |
| Data Room | Our data room feature provides extensive customization options for branding and design, ensuring a seamless and professional experience for your investors. | NA |
| Startup Docs | Venturz offers extensive document storage and sharing capabilities, allowing you to manage and share your startup documents with ease. | NA |
| Order Book Management System | This feature allows you to manage and track all of your orders in one place, providing you with greater visibility and control over your fundraising efforts. | NA |
| Cash Settlement | We understand the importance of managing your cash settlements effectively. That's why we are pleased to offer a cash settlement feature on our platform, allowing you to manage your transactions with ease. | NA |
| Security Issuance | Our platform now offers security issuance capabilities, providing you with a streamlined process for issuing and managing your securities. | NA |
| Payments/Finance | We provide seamless payment gateway integrations with all major providers to ensure that our customers never miss out on a sale. Unlike our competitors, our credit card processing is smooth and reliable, ensuring that your transactions are processed without any issues. We also offer a mobile payment solution for our customers who are always on-the-go. | NA |
| Credit Card Processing | At Venturz, we take data privacy very seriously, and that's why we offer top-notch encryption for all our transactions to ensure that your sensitive information is always secure. | NA |
| Mobile Payments | Venturz offers a seamless mobile payment solution, allowing customers to conveniently make payments through their mobile devices. | NA |
| Encryption | We understand the importance of data security and encryption. That's why we prioritize the protection of our customers' data through robust encryption measures. | NA |
| Digital Wallet Integration | Offers seamless integration with all major digital wallets to provide our customers with the flexibility they need to make payments. | NA |
| E-commerce Integration | Our e-commerce integrations are second to none, allowing our customers to seamlessly connect their online stores to our platform and enjoy hassle-free transactions. | NA |
| POS Integration | Our POS integration is not only available but also fully functional, providing our customers with an easy way to manage transactions both online and in-store. | NA |
| Multi-Currency | We understand that the world is a global village, which is why we provide support for multiple currencies, allowing our customers to make and receive payments from all over the world. | NA |
| Online payment portal | We provide our customers with a comprehensive online payment portal that allows them to manage their transactions with ease. | NA |
| Accounting integration | We offer seamless integration with all major accounting software, ensuring that our customers can manage their finances with ease. | NA |
| Invoicing Tool | Our robust invoicing tool is designed to make it easy for our customers to generate and send invoices to their clients, ensuring that they get paid on time. | NA |
| Subscription Management | We understand that managing subscriptions can be a hassle, which is why we offer our customers robust customization options to manage their subscriptions with ease. | NA |
| Dispute handling | We provide our customers with a dedicated helpdesk to handle any disputes that may arise, ensuring that their transactions are always smooth and hassle-free. | NA |
The Bottom Line
Venturz wins!
When it comes to ease of use, Venturz takes the cake. Its user-friendly interface makes it easy for even the least tech-savvy individuals to navigate. You can create and send email campaigns quickly and easily. ConvertKit, on the other hand, can be a bit overwhelming for beginners.
One of the biggest advantages of Venturz is its vast customization options. From creating personalized emails to segmenting your audience, Venturz makes it easy to tailor your emails to fit your subscribers' needs. ConvertKit is good, but Venturz's customization features are more advanced and diverse.
Venturz is more affordable!
When it comes to pricing, Venturz is the clear winner. Venturz offers a more affordable monthly subscription with more features than ConvertKit. Plus, Venturz's free plan allows users to send up to 1,000 emails per month without any charge, while ConvertKit doesn't have a free plan at all.
Venturz has got your back!
Venturz prides itself on its customer support team. Their customer support is always available to help you with any questions or concerns you might have. ConvertKit also has good customer support, but Venturz's customer support is more responsive, offering quick and detailed responses.
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