Best Startups Platforms for Launching Your Product in 2024

Launching a startup? The platform you pick can make or break your big debut. Whether you're aiming to raise money with a top-notch crowdfunding platform or impress accredited investors, the choice matters.

Meet AppSumo, ProductHunt, and Indie Hackers. They're more than just crowdfunding platforms, they're the go-to spots for startup success. AppSumo shines in customer relationship management, ProductHunt is where innovation thrives, and Indie Hackers? It's the sweet spot for equity crowdfunding.

Sure, there are other platforms. But these three? They're in a league of their own.

Dive in, and let's explore how to launch your product on these platforms and why every startup founder should have them on their radar.

Why does Product Launch Important?

Alright, let's chat about product launches. They're kind of a big deal. Think of them as the grand entrance at a party – everyone's watching, and you want to make a splash.

First impressions matter a ton. A product launch is your chance to show the world what you've been cooking up. It's like unveiling a secret project, and you want everyone to be as excited as you are.

The buzz from a great launch? It's electric. It's like that song that gets everyone on the dance floor. People talk, share, and suddenly, your product is the star of the show.

But here's the cool part: a launch helps you set the vibe. It's your way of saying, "This is what we're about." It's like wearing your favorite outfit – it tells a story about you.

And hey, feedback from a launch is pure gold. It's like getting style tips from your best friend. You find out what works, what doesn't, and how to up your game.

Of course, there's the cash side of things. A rocking launch can mean ringing cash registers and maybe even some industry bigwigs taking notice. Sweet, right?

At the end of the day, a launch shapes your brand's story. It's more than just a product; it's a vibe, a feeling, a moment. So, when it's time for your product's big debut, go all out and make it memorable.

Best Platforms to Boost Your Startup Launch

1. AppSumo

AppSumo is a platform designed specifically for startups, particularly those in their early stage. It's a marketplace where startups can showcase their products to a vast audience of potential customers, including tech enthusiasts, small businesses, and those seeking user-friendly tools.

Beyond just catering to StartEngine capital or non-accredited investors, AppSumo has a diverse audience, pulling in other investors and making it a favorite for many startups.

Benefits of Launching on AppSumo

  • Impressive track record: Most startups that debut on AppSumo see a significant boost in visibility.

  • User-friendly interface: Easy for both startups and customers to navigate.

  • Flexible payment options: Catering to a wide range of financial preferences without a burdensome monthly fee.

  • Rigorous due diligence: Ensuring every deal on the platform is genuine and beneficial for all parties involved.

How to Launch your Product on AppSumo

Launching on AppSumo isn't just about putting your product out there. it's about strategically positioning your business for maximum exposure and engagement.

Here's a step-by-step guide to get you started:

  1. Start the Application: Begin by visiting AppSumo's application page. It's a straightforward form where you provide details about your product. Once done, you're one step closer to introducing your product to a vast audience.

  2. Listen to Feedback: After your application, your product will undergo testing with AppSumo's dedicated user group, known as Beta-lings. They'll provide invaluable feedback. Whether it's praise or areas for improvement, take every piece of advice seriously. It's all about refining and enhancing your product for the broader audience.

  3. Work with AppSumo's Content Team: This step is all about marketing. The AppSumo content team is there to help showcase your product in the best light. Keep an open dialogue with them. Share what makes your product unique, and they'll craft a compelling story that resonates with potential buyers.

  4. Keep the Momentum with Special Offers: Once your product is live on AppSumo, the real work begins. To keep the audience engaged, consider offering additional bonuses or deals. It's a way to reward early adopters and attract new users.

  5. Encourage User Reviews: Feedback doesn't end after the Beta-ling phase. Once your product is out in the wild, encourage users to leave reviews. Positive feedback can boost your product's reputation, while constructive criticism can offer insights for future improvements.

  6. Stay Engaged with the Community: AppSumo boasts a vibrant community of entrepreneurs, startups, and tech enthusiasts. Engage with them actively. Answer queries, participate in discussions, and showcase the benefits of your product. Building a rapport with the community can lead to better visibility and trust.

  7. Monitor and Analyze Performance: Keep a close eye on how your product is performing on AppSumo. Use analytics to track sales, user engagement, and feedback. Understanding these metrics can help you make informed decisions, whether it's tweaking your marketing strategy or making product enhancements.

  8. Iterate Based on Feedback: The launch is just the beginning. As you gather more feedback and understand user needs, continuously iterate and improve your product. Remember, the most successful products on AppSumo are those that evolve based on user needs.

  9. Celebrate Milestones, But Stay Grounded: Celebrate the successes and milestones you achieve on AppSumo. Whether it's hitting a sales target or receiving positive reviews, take a moment to appreciate the journey. However, always stay grounded and focused on the bigger picture: delivering value to your users.

  10. Plan for the Long Haul: A successful launch on AppSumo can give your product a significant boost, but sustaining that momentum requires planning and continuous effort. Think about post-launch strategies, such as offering updates, introducing new features, or even collaborating with other AppSumo products for bundled deals.

2. Product Hunt

ProductHunt is a platform that's become synonymous with innovation and fresh tech solutions. At its heart, it's a site where entrepreneurs, tech enthusiasts, and curious minds come together to discover the latest products and services in the tech world. It's a haven for founders and startups eager to showcase their creations to a discerning audience.

So, who's the primary audience? ProductHunt attracts a mix of tech aficionados, venture capitalists, and entrepreneurs always on the lookout for the next big thing. Whether you're a business offering a groundbreaking app or a solo developer with a nifty tool, ProductHunt is where you want to be.

Benefits of Launching on ProductHunt

  • Visibility Boost: With its vast and engaged audience, launching on ProductHunt can significantly increase your product's success rate. It's a platform known to catapult products into the limelight.

  • Funding Opportunities: Many founders have found investing partners and even managed to raise substantial funds after a successful launch on ProductHunt. The platform's audience includes individuals and entities keen on making strategic investments.

  • Feedback Goldmine: The ProductHunt community is vocal and insightful. Launching here means you'll receive invaluable feedback, helping you refine your product and meet user needs better.

  • Networking: It's not just about the product. It's about building relationships. Engage with other entrepreneurs, potential partners, and even competitors. The connections you make can open doors to collaborations, equity partnerships, and more.

Guide to Launching your Product on Product Hunt

Step 1: Amp Up the Pre-Launch Buzz
  1. Dive into Communities: Engage in Facebook and Slack groups that resonate with your product's purpose. Share insightful content and establish your brand's presence.

  2. Hunt for a Hunter: Connect with a prominent hunter on Product Hunt. Their endorsement can significantly amplify your product's reach.

  3. PR Essentials: Prepare a comprehensive PR kit, including guides, FAQs, press releases, and engaging video content.

  4. Engage with the PH Community: Regularly interact with the Product Hunt community, addressing their questions and keeping the excitement alive.

  5. Exclusive Offers: Reward the Product Hunt community with exclusive deals or discounts for their early support.

  6. Polish Your Online Presence: Ensure your social media profiles and product website are in top shape, offering a seamless experience for curious visitors.

Step 2: Rally Your Supporters Pre-Launch
  • Identify Potential Upvoters: Compile a list of individuals from Product Hunt and other platforms who might benefit from your product. Engage with them and encourage their support on launch day.

  • Craft Engaging Content: Develop captivating email campaigns and launch messages to create a buzz.

  • Show Gratitude: Acknowledge and thank your early supporters on platforms like Twitter, fostering a sense of community.

Step 3: The D-Day ventures
  • Spread the Word: Notify your network about the launch. Encourage them to visit, upvote, and share your product on Product Hunt.

  • Engage Actively: Stay active on your Product Hunt page. Respond to comments, engage with the audience, and foster a collaborative atmosphere.

  • Consistent Messaging: Remind your contacts about your launch. Send reminders and follow-up emails to ensure maximum engagement.

Step 4: Post-Launch Activities
  • Dive into Analytics: Examine key metrics from the launch, such as upvotes, comments, and traffic. Use this data to refine your strategy moving forward.
  • Expand Your Subscriber Base: Share your successful launch story and encourage more users to subscribe and try out your product.
  • Feedback is Gold: Solicit feedback from your community. Their insights can provide invaluable direction for future product enhancements.

3. Indie Hackers

Indie Hackers is a unique platform that stands out among the best crowdfunding platforms. At its core, it's a community-driven site where startup founders, developers, and creative professionals come together to share their entrepreneurial journeys.

Unlike many platforms that focus on raising capital through traditional means, Indie Hackers is more about bootstrapping and building products without the typical fundraising campaign pressures.

So, who frequents Indie Hackers? The primary audience comprises solo founders, bootstrapped startups, and developers. These are individuals and teams who often bypass the traditional fundraising success routes of angel investors and venture capital. Instead, they focus on building products, often without a massive startup capital or the need to showcase a company's valuation to potential investors.

Benefits of Sharing and Launching on Indie Hackers:

  • Genuine Feedback: The Indie Hackers community is known for its candid feedback. Sharing your product here means you'll get genuine insights, which can be invaluable for product refinement.

  • Networking Opportunities: Connect with like-minded individuals, from other startup founders to developers and marketers. The relationships you build here can lead to collaborations, partnerships, and even investment opportunities.

  • Transparency: Many members share their revenue numbers, challenges, and successes. This transparency can provide a realistic picture of what to expect in your entrepreneurial journey.

  • Low to No Platform Fees: Unlike many best crowdfunding platforms that charge significant platform fees, Indie Hackers is more community-focused. It's less about raising money and more about sharing experiences, which means you can often start your journey without worrying about platform fee burdens.

  • Learning from Real Experiences: The stories and interviews on Indie Hackers offer a goldmine of information. Learn from others' successes and mistakes, ensuring you don't have to learn everything the hard way.

How to Launch on Indie Hackers

Step 1: Understand the Indie Hackers Ethos: Before diving in, familiarize yourself with the Indie Hackers community. It's not just about launching; it's about sharing genuine stories, challenges, and successes. Engage with posts, participate in discussions, and get a feel for the community's vibe.

Step 2: Create a Compelling Profile :Your profile is your brand's face on Indie Hackers. Ensure it's complete, with a clear profile picture, a concise bio, and links to your product or website. This helps in building credibility and trust.

Step 3: Craft Your Product's Story : Unlike traditional platforms, Indie Hackers values genuine stories over polished pitches. Share your journey—why you started, the challenges faced, milestones achieved, and what you aim to accomplish. Authenticity is key.

Step 4: Engage Before You Launch : Before announcing your product, engage with the community. Comment on relevant threads, share insights, and build relationships. This not only increases your visibility but also ensures you have a receptive audience when you launch.

Step 5: Announce Your Launch : Create a post announcing your product's launch. Highlight its unique features, the problems it solves, and any special offers for the Indie Hackers community. Remember, it's not a sales pitch; it's a conversation starter.

Step 6: Actively Engage Post-Launch : Don't just post and vanish. Engage with every comment, answer questions, and actively participate in discussions around your product. This continuous engagement helps in building a loyal user base.

Step 7: Share Regular Updates: The Indie Hackers community appreciates transparency. Share regular updates about your product—new features, milestones achieved, challenges faced, and lessons learned. This not only keeps the community informed but also positions you as a genuine and transparent founder.

Step 8: Seek Collaborations Indie Hackers is a goldmine of talented individuals. Seek collaborations, be it for product enhancements, marketing partnerships, or even joint ventures. The synergies you build can lead to exponential growth.

Step 9: Gather Feedback and Iterate Use the feedback from the community to refine and improve your product. Remember, every piece of feedback, whether positive or constructive, is an opportunity to make your product better.

Step 10: Celebrate and Share Milestones Achieved a significant user base? Hit a revenue milestone? Celebrate it with the community. Sharing these moments not only motivates you but also inspires others on similar journeys.


In the dynamic world of startups, making the right choices can be the difference between success and obscurity. Whether it's investing time in product development, seeking equity partnerships, or deciding on the best funding strategy, every decision counts. And one of the most crucial decisions is choosing the right platform to launch your business.

Each platform, be it AppSumo, ProductHunt, or Indie Hackers, offers unique advantages. While some might be ideal for businesses looking to raise significant funds, others might be perfect for those seeking feedback and community engagement. It's not just about the site; it's about aligning with a platform that resonates with your target audience and business goals.

Before making an investment in any platform, do your research. Read reviews, visit their website, and understand the kind of audience they cater to. Remember, it's not just about the numbers; even a small number of highly engaged users can be more valuable than a large, passive audience.

So, to all the budding entrepreneurs and startups out there: Dive deep, understand your goals, and choose a platform that will amplify your vision. And once you've made your mark, don't forget to come back and share your journey. Every story, every challenge, and every success can inspire countless others.


Where can I find the best startups?

The best startups can often be found on platforms like Product Hunt, IndieHackers, and AppSumo, which showcase innovative products and services. Additionally, startup incubators, venture capital firm portfolios, and tech conferences are also great places to invest and discover promising startups.

What platform connects startups and investors?

Several platforms connect startups with investors. Some of the most prominent platforms include AngelList, Crunchbase, SeedInvest, StartEngine, and Gust.

These platforms allow startups to showcase their business ideas, seek funding, and connect directly with potential investors. Investors, on the other hand, can discover, vet, and invest money in promising startups tailored to their interest and investment criteria.

Your idea can change the world, let's make it a reality!

Ignite Your Vision

Kick off your startup with our easy website tools. Create your site, blog, or app fast.

Gain Momentum

Discover audience preferences through clear reports, engage via email, forums, and AI assistance.

Sustain and Innovate

Enhance feedback with smart forms, live chat, streamline emails, and simplify payments.