11 Best Email Template Builders in 2024 (Free & Paid)

Why Use An Email Template Builder?

• Save Time: Instead of writing HTML code from scratch, you can use pre-designed templates. This can significantly cut down the time spent on creating emails.
  
  
• User-Friendly: Most email template builders come with drag-and-drop functionality. This means you don’t need coding skills to create professional-looking emails.
  
  
• Consistency: Ensure your emails always look polished and on-brand. Email template builders help maintain a consistent design across all your emails.
  
  
• Customizable: You can easily modify templates to fit your brand's style. Change colors, fonts, and layouts without any hassle.
  
  
• Integration with Email Clients: Many email template builders are designed to work seamlessly with various email service providers. This makes it easy to send your emails through platforms you're already using.
  
  
• Collaboration: Some tools allow you to invite colleagues to collaborate on email designs, making it easier to work as a team.
  
  
• Improved Click Rates: With a well-designed email, you can engage your audience better. This can lead to higher click rates and better overall performance of your email marketing campaigns.

Why Makes a Good Email Template Creator?

1. Easy-to-Use Interface

2. Customization Options

3. Responsiveness

4. Integration and Compatibility

5. Support and Resources

6. Cost-Effectiveness

Best Email Template Builders

1. Venturz

Key Features

• Drag and Drop Editor: Effortlessly design your emails with a simple drag and drop interface.
  
  
• HTML Email Editor: For those with coding skills, the HTML editor offers more control and customization.
  
  
• Customizable Templates: Tailor pre-made templates to match your brand’s identity and messaging.
  
  
• Team Collaboration: Work together with your team on email projects, enhancing creativity and efficiency.
  
  
• CRM Integration: Manage your contacts and automate your marketing efforts with built-in CRM features.
  
  
• Email Marketing Tool: Utilize advanced email marketing features to engage your audience and track campaign performance.

Pros

• The drag and drop editor makes it easy to design professional emails without any coding knowledge.
  
  
• HTML email editor provides flexibility for users who prefer more control over their designs.
  
  
• Customizable templates allow you to create emails that reflect your brand's unique style.
  
  
• Team collaboration features make it easier for multiple users to work on the same project.
  
  
• CRM integration helps manage contacts and streamline marketing efforts.

Cons

• Low storage capacity on the free plan may be restrictive for users with larger needs.
  
  
• No A/B testing feature, limiting the ability to optimize email performance through testing.

Pricing

• Sprout/Idea: $0/m
  
  
• Seed/Launch: $49/m
  
  
• Sapling/Growth: $99/m
  
  
• Tree/Scale: $199/m

2. Beefree

Key Features

• Drag and Drop Editor: Allows users to easily create email templates by dragging and dropping elements into place.
  
  
• Extensive Template Library: Provides a variety of pre-made email templates that can be customized to fit different needs and styles.
  
  
• Customizable Templates: Users can modify templates to match their brand guidelines, including custom fonts, colors, and layouts.
  
  
• Responsive Templates: Ensures emails look great on any device, from desktops to mobile phones.
  
  
• Reusable Custom Blocks: Save and reuse custom content blocks for future email campaigns, enhancing efficiency and consistency.
  
  
• HTML Email Editor: Offers the option to edit the HTML code for more advanced customization and precise control over the email design.
  
  
• Integration with Multiple Email Clients: Seamlessly integrates with popular email service providers, enabling easy export and delivery of emails.

Pros

• The drag and drop editor is intuitive and easy to use, even for those without coding knowledge.
  
  
• Access to a comprehensive library of pre-designed templates that can be quickly customized.
  
  
• All templates are responsive, ensuring emails look good on any device.
  
  
• Allows multiple users to work on the same project, making it ideal for teams.
  
  
• Offers a free plan with essential features, making it accessible for small businesses and individuals.

Cons

• Limited features available in free plan.
  
  
• Users have reported slower response times from the customer support team.
  
  
• The interface can be confusing to navigate, especially when checking preview texts.

Pricing

• Free Trial: Start for free with no credit card required.
  
  
• Professional: $25/mo (billed yearly)
  
  
• Business: $133.33/mo (billed yearly)
  
  
• Enterprise: Custom (contact Sales)

3. Stripo

Key Features

• Drag and Drop Functionality: Simplifies the process of creating custom email templates without the need for coding skills.
  
  
• HTML Email Editor: Allows advanced users to fine-tune their email designs with precise HTML code adjustments.
  
  
• Extensive Template Library: Includes over 1,500 pre-made templates, catering to various industries and occasions.
  
  
• Customizable Templates: Easily modify templates to align with brand guidelines and specific design preferences.
  
  
• Responsive Templates: Ensures that emails look great on all devices, from desktops to smartphones.
  
  
• Reusable Custom Blocks: Save frequently used content blocks to streamline future email creation.
  
  
• Integration with Email Service Providers: Seamlessly connects with more than 70 email clients, simplifying the process of sending out email campaigns.
  
  
• AMP for Email: Supports dynamic and interactive email elements like carousels and accordions to enhance engagement.

Pros

• The drag and drop email builder is intuitive, making it easy for anyone to create professional emails.
  
  
• Offers extensive customization options, including the ability to edit HTML code.
  
  
• The large template library provides numerous starting points for various email marketing needs.
  
  
• All templates are designed to be fully responsive, ensuring optimal display on any device.
  
  
• Works well with numerous email service providers, enhancing its versatility.

Cons

• Some advanced features are only available in the paid versions.
  
  
• While the interface is user-friendly, the vast array of features can be overwhelming for beginners.
  
  
• Lacks robust real-time collaboration features, which could be improved for better teamwork.

Pricing

• Free: $0/month
  
  
• Basic: $15/month (billed annually)
  
  
• Medium: $45/month (billed annually)
  
  
• Pro: $95/month (billed annually)
  
  
• Enterprise: Custom (contact Sales)

4. Tabular

Key Features

• Drag and Drop Editor: Enables users to easily add and arrange elements within their email templates.
  
  
• Custom Templates: Allows for the creation of personalized email templates that align with specific brand guidelines.
  
  
• Responsive Emails: Ensures that all email templates are optimized for various devices, providing a consistent experience for recipients.
  
  
• Reusable Custom Blocks: Lets users save and reuse frequently used content blocks to streamline the email creation process.
  
  
• Email Testing: Provides tools to test emails across multiple email clients, ensuring that designs render correctly.
  
  
• Team Collaboration: Offers features that allow multiple users to work on email projects simultaneously, making it ideal for team environments.
  
  
• Integration with Email Service Providers: Easily integrates with popular email service providers for seamless email campaign management.

Pros

• The drag and drop editor is straightforward and easy to use, even for beginners.
  
  
• All templates are responsive, ensuring they look great on any device.
  
  
• Allows multiple users to collaborate on the same project, enhancing teamwork and productivity.
  
  
• Offers a good selection of pre-made templates that can be customized to meet different needs.
  
  
• Provides a free version with basic features, making it accessible for small businesses and individuals.

Cons

• Some advanced features and customization options are only available in the paid plans.
  
  
• While it integrates with many email service providers, the range of integrations could be broader.
  
  
• Although user-friendly, some users might need time to fully explore and utilize all the available features.

Pricing

• Free: $0/month
  
  
• Plus: $29/month
  
  
• Pro: $39/month
  
  
• Organization: $99/month

5. Chamaileon

Key Features

• Drag and Drop Functionality: Build email templates effortlessly by dragging and dropping elements where you want them.
  
  
• Custom Email Templates: Design emails that reflect your brand’s look and feel with customizable templates.
  
  
• Responsive Email Design: Templates are optimized for all devices, ensuring your emails look great everywhere.
  
  
• Reusable Custom Blocks: Save custom content blocks to use in future emails, saving time and ensuring consistency.
  
  
• Team Collaboration: Multiple users can work on the same email project, making it easy for teams to collaborate.
  
  
• Email Client Testing: Test how your emails look across different email clients to ensure compatibility.
  
  
• Integration with Email Service Providers: Easily connect with your preferred email service providers for smooth email marketing campaigns.

Pros

• The intuitive drag and drop editor makes it simple to create beautiful emails without needing coding skills.
  
  
• Features that support collaboration make it ideal for teams working on email projects together.
  
  
• Ensures your emails look good on any device, enhancing the user experience.
  
  
• Offers a range of pre-made templates that can be customized to suit different needs.
  
  
• A free plan with basic features makes it accessible to individuals and small businesses.

Cons

• Some of the more advanced features are only available in the premium plans.
  
  
• While it integrates with many email service providers, there could be more options available.
  
  
• New users might need a bit of time to familiarize themselves with all the features.

6. Moosend

Key Features

• Drag and Drop Email Builder: Create email templates effortlessly by dragging and dropping elements.
  
  
• Pre-Designed Templates: Access a library of customizable, ready-to-use templates for different needs and styles.
  
  
• Responsive HTML Email Templates: Ensure your emails look great on any device, from desktops to mobile phones.
  
  
• Custom Templates: Tailor your emails to match your brand with custom templates that you can modify as needed.
  
  
• HTML Email Editor: For those who prefer more control, edit the HTML code directly to fine-tune your designs.
  
  
• Reusable Custom Blocks: Save and reuse custom content blocks to streamline your email creation process.
  
  
• Email Clients Integration: Easily integrate with popular email service providers for seamless email campaign management.
  
  
• Marketing Automation: Automate your email campaigns to engage your audience at the right time with the right message.

Pros

• The intuitive drag and drop editor makes creating beautiful emails simple and quick.
  
  
• A wide range of pre-designed templates helps you get started fast.
  
  
• All templates are optimized for any device, ensuring a consistent user experience.
  
  
• Automate your email campaigns to save time and increase engagement.
  
  
• Responsive and helpful customer support team to assist with any issues.

Cons

• Some users might find the customization options for advanced design elements a bit lacking.
  
  
• While basic analytics are available, some users might need more in-depth performance metrics for detailed insights.

Pricing

• Free Trial: 30 days
  
  
• Pro: $9/month (up to 500 subscribers)
  
  
• Moosend+: Custom pricing
  
  
• Enterprise: Custom pricing

7. MailChimp

Key Features

• Drag and Drop Email Builder: Effortlessly create email templates by dragging and dropping elements into place.
  
  
• Pre-Designed Templates: Access a variety of customizable templates to suit different needs and styles.
  
  
• Custom Email Templates: Modify templates to match your brand’s style and guidelines.
  
  
• Free Email Templates: A selection of free templates available to help you start creating emails without extra cost.
  
  
• Marketing Automation: Automate your email campaigns to engage your audience more effectively.
  
  
• User-Friendly Email Editor: Easy-to-use editor that allows you to create HTML emails without any coding knowledge.
  
  
• Extensive Library: A wide range of templates and design elements to choose from.
  
  
• Unlimited Stored Emails: Store and manage all your email templates and campaigns without limits.

Pros

• The drag and drop interface is intuitive, making it easy for anyone to create attractive emails.
  
  
• Offers a wide range of pre-designed templates that are customizable to fit your needs.
  
  
• Marketing automation tools help you save time and target your audience effectively.
  
  
• MailChimp offers a free plan with essential features, making it accessible for beginners and small businesses.
  
  
• Manage multiple email campaigns efficiently with robust project management features.

Cons

• Some users might find the customization options for templates somewhat limited, especially for more complex designs.
  
  
• While support is available, some users have reported that getting timely help can be challenging.

Pricing

• Free: $0/month (limit of 500 contacts)
  
  
• Essentials: $13/month (for 500 contacts)
  
  
• Standard: $20/month (for 500 contacts)
  
  
• Premium: $350/month (for 10,000 contacts)

8. Mosaico

Key Features

• Drag and Drop Email Builder: Design your email templates by simply dragging and dropping elements into place.
  
  
• Custom Email Templates: Create and customize email templates to fit your brand’s style and requirements.
  
  
• Responsive Emails: Ensure your emails look great on any device with responsive design features.
  
  
• Pre-Designed Templates: Start quickly with a selection of pre-designed templates that you can customize as needed.
  
  
• User-Friendly Email Editor: Intuitive editor that makes it easy to create HTML emails without coding.
  
  
• Unlimited Stored Emails: Store all your email templates and campaigns without worrying about limits.
  
  
• Project Management: Manage multiple email projects efficiently within the platform.
  
  
• Extensive Library: Access a wide range of design elements and templates to enhance your email campaigns.

Pros

• Mosaico is completely free to use, making it an attractive option for budget-conscious users.
  
  
• The drag and drop editor is straightforward and user-friendly, suitable for all skill levels.
  
  
• Offers flexibility in creating and customizing templates to match your brand.
  
  
• Ensures your emails look good on any device, improving the recipient's experience.
  
  
• Allows you to store unlimited emails and templates, which is great for managing extensive campaigns.

Cons

• While it covers the basics well, Mosaico lacks some advanced features that other email builders might offer.
  
  
• The selection of pre-designed templates is somewhat limited compared to other tools.
  
  
• Users looking for integrated marketing automation features will need to use additional tools.

9. CoffeeCup

Key Features

• Intuitive Email Builder: Easily design your emails with a drag and drop editor that requires no coding skills.
  
  
• Pre-Made Templates: Start quickly with a variety of pre-designed templates that you can customize to fit your brand.
  
  
• Custom Email Templates: Tailor your emails to reflect your brand’s style with flexible customization options.
  
  
• Responsive Design: Ensure your emails look great on any device, improving engagement and readability.
  
  
• Email Designer: Offers a robust set of design tools to create visually appealing emails.
  
  
• Digital Tools: Includes a range of digital tools to enhance your email creation process.
  
  
• Unlimited Stored Emails: Manage and store all your email templates without any limitations.
  
  
• Project Management: Efficiently handle multiple email projects within the platform.

Pros

• The intuitive drag and drop editor makes it easy for anyone to create professional emails.
  
  
• Offers a wide selection of pre-made templates that can be customized to meet different needs.
  
  
• Ensures that emails are optimized for all devices, providing a consistent user experience.
  
  
• Allows you to store and manage unlimited email templates, which is great for extensive campaigns.
  
  
• Offers competitive pricing, making it accessible for small businesses and individuals.

Cons

• Some users might find the design customization options somewhat basic compared to other tools.
  
  
• While support is available, some users have reported that it could be more responsive.

10. HubSpot

Key Features

• Intuitive Email Builder: Easily create and customize your emails with a drag and drop interface, no coding needed.
  
  
• Pre-Made Templates: Choose from a variety of pre-designed templates to kickstart your email campaigns.
  
  
• Custom Email Templates: Adjust and personalize templates to fit your brand’s identity and messaging.
  
  
• Responsive Design: Ensure your emails look great on any device, enhancing user engagement and readability.
  
  
• Email Designer: Use a suite of design tools to craft professional and attractive emails.
  
  
• Digital Tools: Integrate with HubSpot’s suite of digital marketing tools for a cohesive marketing strategy.
  
  
• Unlimited Stored Emails: Store and manage an unlimited number of email templates and campaigns.
  
  
• Project Management: Keep track of multiple email projects efficiently with built-in management tools.

Pros

• The drag and drop builder is straightforward, making email creation easy for all users.
  
  
• A wide range of pre-made templates caters to various needs and can be easily customized.
  
  
• Works well with HubSpot’s other marketing tools, providing a unified platform for all your marketing activities.
  
  
• Ensures that your emails are optimized for all devices, improving the overall user experience.
  
  
• Built-in tools help you manage and organize multiple email campaigns effortlessly.

Cons

• Some users might find the customization features for templates less advanced than other specialized email builders.
  
  
• Although available, some users have mentioned that customer support can be slow to respond.

Pricing

• Professional: $800/month (includes 3 seats)
  
  
• Enterprise: Custom pricing (contact Sales)

11. Klaviyo

Key Features

• Drag and Drop Email Builder: Create emails effortlessly with a user-friendly drag and drop interface.
  
  
• HTML Email Template Builder: For advanced users, the HTML builder provides more control over email design.
  
  
• Pre-Made Templates: Choose from a variety of pre-designed templates to quickly start your campaigns.
  
  
• Personalization: Use dynamic content to tailor emails to individual recipients, enhancing engagement.
  
  
• Responsive Design: Ensure emails look great on any device, improving readability and user experience.
  
  
• Unlimited Stored Emails: Store as many email templates as you need without worrying about limits.
  
  
• Automation: Automate your email marketing campaigns to deliver timely, relevant messages.

Pros

• The drag and drop editor and HTML builder make creating emails straightforward, even for beginners.
  
  
• Offers a variety of pre-made templates that can be customized to fit your brand.
  
  
• Excellent for personalization, allowing dynamic content to be tailored to each recipient.
  
  
• Responsive design ensures emails look good on all devices, enhancing user experience.
  
  
• Automation features help streamline your email marketing efforts.

Cons

• Basic templates might feel limited for users looking for more unique design options.
  
  
• Some users find the analytics and reporting tools less detailed compared to other platforms.

Pricing

• Free: $0/month (starting at 500 monthly email sends)
  
  
• Email: Starting at $45/month (1,001 - 1,500 active profiles)
  
  
• Email and SMS: Starting at $60/month (1,001 - 1,500 active profiles)

The Bottom Line