21+ Social Media Post Ideas: Get More Likes, Comments & Shares

Imagine scrolling through your social media feed and seeing the same old types of posts every day. It gets boring, right? Now think about your own business’s social media pages. Are you stuck in a rut, posting the same content over and over? If you’re nodding your head, you're in the right place to make a change.

This blog is all about shaking things up with fresh, engaging social media post ideas that are simple to implement and effective at capturing your audience's attention.

We all know that a lively and interesting social media presence can attract more followers and keep them glued to your page. Whether you're a small business owner, a startup entrepreneur, or managing an agency, the goal is to create posts that not only look great but resonate deeply with your audience.

Ever feel stuck for ideas on what to post? This trick is super simple and gets people talking in no time.

Here's the deal: Throw out a question with two fun options for your followers to choose from. It could be anything related to your SaaS product or the marketing world in general. For example, if you sell a project management app:

This kind of post is a great way to break the ice, show your brand's personality, and get valuable insights into what your audience cares about. Plus, the comments section becomes a mini-community where people can share their experiences and have a laugh.

The world of marketing is constantly changing, and staying on top of trends is key to success. Here's your chance to shine.

Keep an eye on what's hot on different social media platforms (think Twitter discussions, trending hashtags) related to marketing and SaaS. Then, jump in on the conversation!

Share your thoughts on the trending topics, or even ask your audience what they think. This positions you as a thought leader and shows your followers you're in the know. It's also a great way to attract new people who are interested in the latest marketing buzz.

Bonus tip: If you have your own podcast, this is a golden opportunity to promote an podcast episode that tackles a trending topic.

Ever wonder why people love sharing photos and videos online? It's because people trust people! Here's how you can use that to your advantage.

User-generated content is basically anything your fans create and share about your brand on social media platforms. It could be a photo using your product, a tweet about their experience with your service, or even a video review.

So, how can you get this magic working for you? It's simple! Run a contest or challenge that encourages your audience to share their creations with a specific hashtag. This is a fantastic way to boost engagement and show off the real people who love your brand. Plus, it gives you tons of fresh content to share, all for free!

Social media is all about conversation, and what better way to join the chat than by letting your happy customers speak for you?

Testimonial posts are a fantastic way to build trust and credibility with potential customers. Share quotes, short videos, or even text posts from people who love your SaaS product or marketing services.

Here's the trick: Keep it real! People can spot a fake a mile away. Focus on genuine experiences and positive feedback from real customers. This will resonate with your audience and show them exactly how your business can help them achieve their goals.

Social media can sometimes feel a bit polished, right? Here's how to break the mold and show your human side.

Behind-the-scenes content gives your social media followers a glimpse into the inner workings of your business. It could be a short video clip of your team brainstorming a new feature, a funny photo of your office dog, or even a quick story about a challenge you overcame.

This kind of content is fantastic for building a more personal connection with your audience. It shows them you're real people, just like them, and helps them relate to your brand on a deeper level. Plus, it's a great way to boost engagement! People love seeing the unscripted moments and getting a feel for your company culture.

People love stories, especially ones they can connect with. Here's how you can use that to your advantage.

Use the story format on social media platforms for sharing success stories of your clients or customers. This could be a quick video interview about why they chose your product or service, a written post detailing how your marketing efforts helped them achieve their goals, or even a creative animation showcasing their journey.

Sharing these real-life experiences not only inspires your existing followers but also acts as a powerful magnet for prospective customers. It shows them the tangible benefits of using your SaaS product or marketing services, building trust and credibility with your brand. Remember, keep it short and engaging, perfect for the world of short-form videos.

Sometimes, a picture (or two!) is truly worth a thousand words. Here's how to use before and after social media posts to grab attention and showcase the value you offer.

This isn't just for physical transformations! Think about the improvements your SaaS product or marketing services provide. For example, if you sell an email marketing tool:

This type of post visually demonstrates the positive impact you have on your customers. It's a quick and easy way to get your message across and grab the attention of potential clients scrolling through their social media channels.

Sometimes, you just gotta be upfront! Here's how to use direct offers on social media to boost engagement and sales.

These social media posts are clear and concise, offering a specific benefit or discount to your audience. For example:

Direct offers are a great way to encourage immediate action and drive conversions. But remember, don't overuse them! Balance promotional posts with other engaging content to keep your social media presence interesting.

Social media isn't just about the online world! Here's how to use community engagement to connect with your local audience and build goodwill.

This type of social media post highlights local events or activities that are relevant to your industry. For example:

Community engagement shows you care about more than just sales. It helps you build a positive reputation and connect with potential customers on a personal level. Plus, it can be a great way to drive traffic to your website or store.

Social media can sometimes feel impersonal. Here's how to use employee features to show the human side of your business and connect with your audience on a deeper level.

These social media posts highlight the amazing people who make your company tick! Share photos or short videos introducing your team members or new team members, their roles, and a little bit about their personalities. This could be anything from their favorite marketing strategy to their hobbies outside of work.

Employee features give your target audience a glimpse into your company culture and the core values you stand for. It shows them you're more than just a logo - you're a team of passionate individuals who care about what you do. This fosters a sense of trust and connection with your social media users.

Bonus Tip: Take it a step further and host a live video Q&A session with a new team member! This is a fantastic way to boost engagement and give your audience a chance to interact with your team in real-time.

Want to position yourself as a leader in your industry? Here's how to use an "Ask the Expert" series to attract new followers and establish yourself as a trusted resource.

This social media series features industry leaders who answer the most pressing questions facing your target audience. It could be a weekly or monthly Q&A session hosted through a live video on platforms like YouTube, or a written interview shared as a blog post.

Ask the Expert sessions are a goldmine for valuable content. They showcase your knowledge of current industry trends and demonstrate your commitment to helping small business owners succeed. This can attract new followers and position you as a go-to source for expert advice.

Bonus Tip: Don't be afraid to feature team members as the experts! They might have a unique perspective or experience that resonates with your audience. Share an inspiring photo of them along with their insights to add a personal touch.

Tired of answering the same questions over and over? Here's how to use FAQ posts to inform your audience and save yourself some time!

FAQ posts address the most common questions your target audience has about your business or industry. You can create them as social media posts, blog articles, or even a dedicated FAQ section on your website.

For example:

FAQ posts are a fantastic way to provide valuable information to potential customers and reduce repetitive inquiries. They also show that you're proactive and care about helping people understand your product or service. This can boost your social presence and make you a more trusted resource in the eyes of most small business owners.

Posting memes is a creative and relatable way to engage with your audience on any social network. Memes, often humorous and topical, can effectively humanize your brand and make your social media posts more shareable.

For small businesses, this is particularly useful as it allows you to connect with your audience in a light-hearted way without the need for extensive resources. Memes can be tied to popular culture, upcoming events, or even local events, making your brand feel more integrated with the community and current trends.

When crafted cleverly, memes can capture the essence of your brand’s message and promote it in a way that resonates with the social media landscape today.

Live Q&A sessions are an impactful method to engage directly with your audience through live videos. These sessions provide a platform to discuss your products, share insights, and even cover upcoming events or company events.

For small businesses, hosting Live Q&A sessions on platforms like Facebook or Instagram can significantly boost your social presence. These sessions offer transparency and foster trust as you respond to customer queries in real-time, providing personalized attention.

Additionally, integrating short form videos into your Live Q&A sessions can enhance engagement, especially when these videos highlight key points or demonstrate how your products work.

Live Q&A sessions not only give your audience direct access to interact with your brand but also allow you to address their needs immediately, making this format a valuable part of your social media strategy. By regularly scheduling these live events, you maintain ongoing communication with your community, keeping them informed, involved, and invested in your brand’s journey.

Industry news is constantly evolving. Compiling a weekly roundup of the most relevant articles for your social media accounts is a fantastic way to keep your followers informed and establish yourself as a thought leader.

Simply curate the hottest industry news, share it with a concise summary, and add your own insights! This demonstrates your expertise and positions you as a valuable resource for your audience.

Bonus Tip: Don't just post headlines! Add your commentary or analysis to spark conversation and boost engagement.

Happy customers are your biggest fans. Customer shout-outs on social media are a great way to show appreciation and inspire others.

Publicly thank them for their support and highlight their innovative ways of using your product or service. This could be a written post, a video testimonial, or a creative photo featuring their work. Just remember to get permission before sharing anything publicly.

Customer shout-outs not only express your gratitude but also showcase the real-world impact of your offerings. Seeing how others benefit from your product or service can inspire potential customers and build trust in your brand

Social media isn't just about quick snippets! Here's how to use long-form content to establish yourself as an expert in your field.

Think in-depth blog posts, insightful videos, or detailed industry reports. This type of content showcases your knowledge and provides valuable insights to your audience. For example:

Long-form content helps you attract new followers and build a loyal following. It positions you as a thought leader and a trusted source of information, ultimately driving traffic to your website or business blog. Remember, consistency is key! Post regularly with a mix of engaging content, including long-form pieces, to keep your audience coming back for more.

Bonus Tip: Feeling overwhelmed by the sheer number of social media post ideas? Don't sweat it! Create a content calendar to plan out your posts in advance. This will help you stay organized and ensure you're consistently providing your audience with relevant content and a healthy mix of post types, from quick tips to in-depth dives. Remember, the goal is to provide value and keep your social media presence buzzing.

Feeling overwhelmed with all the options out there? Don't worry, you're not alone! Here's how to create comparison posts that help your target audience make informed decisions.

These social media posts compare your product or service to a competitor's. Focus on key aspects that matter to your audience, like price, quality of features, and ease of use. You can even create a fun graphic or infographic to make the comparison clear and easy to understand. Pro tip: While highlighting your strengths, avoid negativity towards competitors.

Bonus Tip: Feeling short on content creation time? Consider sharing curated content! Find a relevant blog post, infographic, or video from another source related to your industry and share it on your social media channels like TikTok. This strategy can help you get more TikTok views by providing valuable content that resonates with your audience while encouraging engagement and sharing. This is a great way to provide valuable information to your audience and show them you're plugged into the latest trends, without having to create everything from scratch. Just remember to credit the original source.

Short on time? No problem! Here's how to use quick tips to share your expertise and boost engagement.

These social media posts are bite-sized pieces of valuable advice related to your business. Think of them as mini-lessons for your audience. Here are some examples:

Quick tips are a fantastic way to showcase your expertise and establish yourself as a trusted resource. They're easy to consume and perfect for grabbing attention on different social media networks. Remember, consistency is key. Share a few tips regularly to keep your audience engaged and coming back for more.

Ever feel overwhelmed by data? Here's how to use infographics on social media to make complex information clear and engaging.

Infographics are like visual summaries, breaking down industry data into easy-to-understand charts, graphs, and icons. They're perfect for social media because they're visually appealing and can be digested quickly by your audience. For example:

Infographics are a fantastic way to create content that's both informative and visually interesting. They can help you establish yourself as a thought leader and attract new followers looking for insights on your industry.

Bonus Tip: Consider collaborating with other brands in your industry for a joint infographic! This is a great way to expand your reach and tap into their audience, while also creating a valuable resource for both of your social media followings.

Interest-related content involves creating posts that align with the broader interests of your target audience while still connecting back to your business's industry or offerings. This approach is key in enhancing your social media marketing strategy because it not only captures attention but also reinforces the relevance of your products or services.

For example, if you're in the SaaS industry, you might share articles, infographics, or videos about the latest tech innovations or productivity tips that would interest tech-savvy users. By linking these interests back to your own content and offerings, you help your audience see how your products can fit into and enhance their professional lives.

This strategy can lead to more engagement and a stronger social presence as it resonates more deeply with the audience's lifestyles and preferences.

How-To Guides are a staple content idea that can drive significant engagement and contribute to a robust social media marketing strategy. These guides help demystify complex processes related to your industry, making your social media platforms valuable resource hubs for your audience.

For instance, if your business offers a social media takeover service, you could create a detailed guide on "How to Plan a Successful Social Media Takeover." By providing actionable steps, these guides not only enhance the utility of your social presence but also position your posts as top performing posts in terms of value and engagement.

Furthermore, How-To Guides encourage users to spend more time with your content, increasing the likelihood of conversion. They are particularly effective because they give tangible, practical advice that users can apply immediately, thereby solidifying your reputation as an expert in your field.

Whether it's a blog post, video tutorial, or infographic, these guides are integral to educating your audience and fostering a deeper connection with your brand.

Diversifying your social media content is crucial for keeping your audience engaged and connected to your brand. Remember, the key is to be consistent, provide valuable content, and showcase your brand's personality.

By using a healthy mix of these ideas, you can turn your social media presence into a powerful tool for attracting new followers, boosting engagement, and ultimately, growing your business. So, get out there, experiment, and have fun connecting with your audience!

Don't forget to track your results and see what resonates most with your followers. This will help you refine your social media marketing strategy and ensure you're creating content that truly connects. Now go forth and conquer the social media world.